2018

201812

(616)12 (200512 31 )

(616)8,578,609(201810)

1071030107112913:30~22:00

3,08895%1.76%

61612

2

NCC

Internet World StatsStatista

IX Survey

comScore

3

3

55

(2018)(2018/03)

4

2418 2015 1518 3038 2782 2324 2177 2152 2285

64.2

55.4

71.7 74.7

89.7

62.5

73.5

31.2 34.6

0

500

1000

1500

2000

2500

3000

3500

() (%)

Z12-23

Y24-38

X39-54

55+

n=678 n=712

84.6% 78.4%

55.4% 63.4%

13.3% 15.9%

n=96 n=148

79.4% 77.3%

68.3% 74.2%

67.0% 69.6%

65.1% 61.5%

62.6% 57.2%

n=2418 n=2535

(2018)

55

5

Z12-23

Y24-38

X39-54

55+

64.8%21.1% 74.0%20.5%

65.6%24.2% 55.3%31.5%

4.7 5.4 4.1 2.5

96.8% 98.6% 93.9%52.3%

ADSL/VDSL

97.9% 99.1% 97.2% 91.7%

70.7% 74.5% 68.2% 48.2%

55 55

n=3088

n=2535

n=2535

n=2535

n=2535

n=2535

2017 (2018/05)

6

20%

9.0%5.6% 5.5% 5.4%

1.4%

53%

n=3055

31.3%26.5%

11.3% 11.0%4.3% 6.1% 4.0%

n=3055

https://zh.scribd.com/document/394528027/InsightXplorer-Biweekly-Report-20181130#fullscreen&from_embed

Apple PayLINE Pay

TWNIC(2017/09)(2018)

7

13.4%

34.5%

4.7%

6.8%

12.5%

45.1%

38.9%

24.2%

7.9%

4.5%

3.5%

LINE Pay

ApplePay

GooglePay

SamsungPay

2017N=319

2018N=414

14%16.3%

2017 2018

n=2535n=2244

(2018/03)(2018/05)

8

77.1%

8.1%

Face

Insta

20.1%

6.1%

2.6%

Line

Face

Insta

12.5%

52.3%

64.2%

n=1089

n=3055

n=1390

n=1390

n=2535

9

9

12

* (2018) 10

82.1%

1738

81.2%

1718

77.3%

1637

37.0%

784

(96.8%)(66.4%)

(94.1%)()(38.8%)

4.3

*670

n=2093

n=3088

12~14

15~19

20~24

25~29

30~34

35~39

40~44

45~49

50~54

55~59

60~64

65

*

82.1 83.5 80.7 99.9 94.1 98.5 99.3 98.3 98.3 96.3 96.2 88.0 81.8 63.8 31.1 86.1 82.2 75.8 76.1 78.1

81.2 82.0 80.4 94.7 94.1 98.5 99.3 98.3 98.3 95.5 94.4 87.7 80.2 61.9 29.7 85.0 81.4 74.9 76.1 77.5

77.3 78.6 76.1 75.5 87.2 95.0 98.7 96.8 96.2 93.5 93.3 82.2 75.2 55.9 26.2 81.5 77.1 71.0 73.7 65.1

37.0 37.6 36.5 59.4 50.2 55.9 52.2 48.5 47.7 41.5 41.3 32.0 31.4 21.0 8.6 41.5 34.9 31.9 30.5 43.3

*

(2018)

11

1249

%n=3088

121738

(2018)

12

12 12 0-100+

1,289,435 17,375,434 18,664,869

2,418,459 21,162,374 23,580,833

53.3%

82.1%79.2%

n=3088

186 181 115 155 220 266

535

855988

12611416

14621627

9.5 9.3 5.8 7.8

10.9 13.1

25.9

41.1

47.3

60.1

67.3 69.3

76.9

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

12/

/

(2018) 13

358426 401 418 460

487

736 797841

972 10311089

78118.4

21.8 20.3 20.9 22.7 24.0

35.7 38.4

40.3

46.3 49.0

51.6

36.9

0.0

10.0

20.0

30.0

40.0

50.0

60.0

0

200

400

600

800

1,000

1,200

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

n=3088n=3088

3.1

10.5

11.0

57.4

18.1

(2018)

14

77.3%

37%

35.3%42.1% 1.8%

2.1%

()n=1363

33.6%

22.0%

18.3%

WiFi 11.3%

11.2%

8.6%

6.0%

5.8%

3.8%

3.1%

() n=1090

30.8%

20.9%

WiFi 19.4%

18.5%

11.2%

app 2.9%

2.9%

2.8%

2.5%

30.8%

() n=54

49.7%

25.3%

19.1%

WiFi 15.4%

11.3%

3.8

(%)8.1

23.7

13.3

46.0

8.9

3.2

(%)

n=2388 n=1144

n=3088

12

Internet World Stats(2017)

15

+5.4% +4.7% -4.3% -5.5% -9.6% -21.6% -25.0% -33.3% -34.2% -53.8% +7.7% +6.8% -0.1%

https://www.internetworldstats.com/stats3.htm#asia

* Consumer Barometer with Google(2017)

16

2.5 2.8 1.3 2.2 1.6 2.1 3.0 1.1 2.5 1.8 0.8 3.4 3.1 3.2()

/

http://www.consumerbarometer.com/

* (2018)

17

80.9%

705

99.9%

855*

3.5

4.1

11.6

7.0

49.9

20.0

7.4

/

(%)

ADSL/VDSL 58.7%

19.1%

10.8%

4G 3.6%

0.4%

() 0.1%

12.3%

n=3088

*/Comscore MMX, Top 100 Properties, Total Audience, Oct 2018, Taiwan

18

19

19

.tw/.553.1%.tw

TWNIC201812 20

20

06

/12

20

07

/12

20

08

/12

20

09

/12

20

10

/12

20

11/1

2

20

12

/12

20

13

/12

20

14

/12

20

15

/12

20

16

/12

20

17

/12

20

18

/12

332 356 407 444 503 512 625 778 698 679 735 735 4799

+553.1%

IPv6

*7

TWNIC201812 21

IPv6 %

IPv6 29.63%6 (2018-12-31)

0.46 0.58 0.911.96

5.31

11.5812.79 13.4

16.09

18.92

27.29

32.61

29.63

0

5

10

15

20

25

30

35

20

17

/12

20

18

/1

20

18

/2

20

18

/3

20

18

/4

20

18

/5

20

18

/6

20

18

/7

20

18

/8

20

18

/9

20

18

/10

20

18

/11

20

18

/12

66 62 62 55 48 32 28 29 25 22 12 4 6

https://ipv6now.twnic.net.tw/ipv6/index.html

22

22

64.2

40.1

35.6

62.4

60.7

22.5

41.6

14

30.9

80.6

88.5

n=1605

n=3088

72.3%

71.9%

48.8%

46.0%

12~

14

15~

19

20~

24

25~

29

3

0~

34

35~

39

40~

44

45~

49

50~

54

55~

59

60~

64

65

(2018)

23

79.9%

52.0%

21.3%

7.9%

72.3%

71.9%

48.8%

46.0%

12.4%

12.2%

6.8%

2.3%

14.1%

88.5%

n=2535 n=2243

n=1898

n=2535

n=2535

96.8 %

(2018)

24

()

80.6%

12~14

15~19

20~24

25~29

30~34

35~39

40~44

45~49

50~54

55~59

60~64

65+

96.8 95.7 97.9 83.8 99.2 100 100 100 100 96.4 96.1 97.4 93.4 92.4 91.6

80.6 80.1 81.1 88.9 97.0 97.9 89.6 91.3 91.3 83.5 76.0 74.0 64.1 50.6 46.3

n=2535

n=2535%

(2018/10)(2018/11)

25

35.7%

30.9%

53.0%

37.8%

n=1061 n=733

n=1598 n=1028

n=871

n=328

() n=695

43.5%

42.4%

37.2%

34.6%

27.7%

() n=733

57.9%

50.3%

25.6%

23.1%

22.1%

n=1023

https://zh.scribd.com/document/394528027/InsightXplorer-Biweekly-Report-20181130#fullscreen&from_embed

*Comscore MMX, Education, Total Audience, Nov 2018, Taiwan (2018)

26

14%

14%

1219

44.8%

18.1%

14.9%

/ 9.4%

/ 9.3%

6.4%

/ 5.5%

4.6%

12.9 15.0

26.0 19.7

14.6 11.3

14.2 12.3 11.7

13.4 14.4 15.5

11.4 10.4

12

~1

4

15

~1

9

20

~2

4

25

~2

9

3

0~

34

35

~3

9

40

~4

4

45

~4

9

50

~5

4

55

~5

9

60

~6

4

65

(%)

1 37.1% 51.6%

2 21.5% 24.2%

3 / 15.7% 15.2%

4 / 13.0% 6.9%

5 7.1% / 6.4%

n=2535

n=354

n=354

n=354

* TOP 3

Cambridge

University Press

VoiceTube

2418

63.9%

*65 (2018)(2018/03)

27

64.2%

14.5%

2545 2311 2027

1150

2003

31712462

3154

2115 2392 2339 2250 18912592

0500

100015002000250030003500

0.0%20.0%40.0%60.0%80.0%100.0%

12

~1

4

15

~1

9

20

~2

4

25

~2

9

30

~3

4

35

~3

9

4

0~

44

45

~4

9

50

~5

4

55

~5

9

60

~6

4

65

*

% % ()

n=1621

1 45.7%

2 25.7%

3 21.5%

4 18.2%

5 16.7%

6 DVD 13.1%

7 12.8%

8 9.5%

n=2535 n=1500

n=2535 n=2535

n=2535

28

28

(2018)

29

IPv629.6% (2018-12-31)

6

25

82.1%

80.9%

2212

12.3%

https://www.ndc.gov.tw/cp.aspx?n=72ADEAFA0A32E316&s=78EF83E97DDD5AAChttp://www3.weforum.org/docs/GCR2017-2018/05FullReport/TheGlobalCompetitivenessReport2017%E2%80%932018.pdf

30

30

64.2

40.1

35.6

62.4

60.722.5

41.6

1430.9

80.6

88.5

ICT

(2018)

31

88.5%

14.1%

IP

283

79.9%*

https://www.bnext.com.tw/article/51661/ott-industry-in-taiwan-netflix-iqiyi

(2018)******

32

***

AR VR

64.2%

2016

2,21212.3%

5.4%*

**

https://www.moea.gov.tw/MNS/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=5430https://www.bnext.com.tw/article/50271/taiwan-ec-platform-financial-performance-2018-1hhttps://www.ndc.gov.tw/Content_List.aspx?n=C6EB8EE1D1A05161

(2018)*

33

65

AI

https://www.moi.gov.tw/chi/chi_news/news_detail.aspx?type_code=02&sn=13723

(2018)*

34

14% 10

*

AR AI

https://www.ndc.gov.tw/Content_List.aspx?n=FB2F95FF15B21D4A&upn=5137965B2A81A120