eportfolio - james finney (spring 2014)
DESCRIPTION
ePortfolio - James Finney. Gives a high level insight into my experience and skills with representative examples of projects I have facilitated and managed – full circle communication, marketing, engagement, global event management, social media and public affairs & sustainability from within biotechnology, healthcare, medical device and pharmaceutical industry.TRANSCRIPT
www.jamesfinney.co.uk
ePortfolio – James Finney,BSc (Hons), MSc, PGCert
Spring 2014
www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
How to use my ePortfolio
Gives a high level insight
into my experiences and skills with representative examples
of projects I have facilitated and managed
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www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
James Finney – me!• Qualifications
– BSc (Hons) & MSc –Medical Microbiology, University of Kent, UK
– PGCert –Public Health, University of Manchester, UK
• Based in the UK
• Most recent role – Project Manager, Global Communication Services –Novozymes Biopharma
– A Danish biopharmaceutical company
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www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
Translation industry experience
Biotechnology Healthcare Medical devices Pharmaceuticals
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www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
Evidence-based project management skills
Full circle communication Marketing Engagement
Global event management Social media Public affairs &
sustainability
www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
Full circle communication – integrated comms• Online – Novozymes – Hyasis (Hyaluronic Acid) website
• Offline (print) – Novozymes – product brochures
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www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
Marketing – B2B, B2C and pharmaceutical• B2B – Novozymes – CRM campaign management
• Pharmaceutical marketing – Novartis (everolimus) – TSC-AML strategic project (disease awareness)
– Merck Serono (efalizumab) – PGAN website (disease awareness/promotional)
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www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
Engagement – internal & external stakeholders• Multiple stakeholders – Novozymes/Enhancement Medical/US KOLs (HCPs) –
co-author peer-reviewed article (Busso M et al. PRIME North America 2(2): 42-8)
• External stakeholders – Merck Serono – fertility KOL engagement project
• Internal stakeholders – Novozymes – internal news article and networking
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www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
Global event management – academic & commercial• Academic – Novozymes Biopharma – Hyaluronan 2013, Oklahoma City, US
• Commercial – Novozymes – CPhI world wide 2012, Madrid, Spain
– CPhI world wide 2013, Frankfurt, Germany
– CPhI China 2013, Shanghai, China
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www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
Social media – multiple platforms• Invited speaker – ‘Social Media in the Pharmaceutical Industry Conference 2014’
• LinkedIn campaign (InMail) – Novozymes Biopharma – Hyasis joint care
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www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
Public affairs & sustainability – UK & international
• Public affairs (UK) – Gilead and ‘The Halve It’ coalition – ‘Halve it Campaign’
• Sustainability – Novozymes and Last Mile –Indian rAlbumin/rotavirus project
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Thanks Now it’s time to talk over a coffee…
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www.jamesfinney.co.uk
James Finney, BSc (Hons), Msc, PGCert Q1 2014
ePortfolio
Visit me @
www.jamesfinney.co.uk @jamesfinneyuk
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