ericsson dallas (seoul national university)
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Vision : Making People's lives better in the Networked society
Executive Summary
Interoperability solution provider to Healthcare Industry
- Interoperability solution provider in the healthcare ecosystem
- Standard data gathering platform provider to small/middle sized hospitals
Healthcare
Mobile Network provider to enhance current electricity system to the next level using smart grid technology
- Advanced Meter Infrastructure for electricity network
- Mobile electricity monitoring system
- Mobile payment service for the electricity
Energy
Executive Summary
Vision of Ericsson is to make people's lives better in the Networked society. In the healthcare industry, Ericsson will enable the industry to act as a solu-tion provider in terms of Interoperability solution provider in the healthcare ecosystem, and as a standard data gathering platform provider to small/mid-dle sized hospitals. And in the energy industry, Ericsson will be a mobile network provider to enhance current electricity system to the next level using smart grid technology with the basis of advanced Meter In-frastructure for electricity network, mobile electricity monitoring system, and mobile payment service for the electricity
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How should Ericsson shape the future of the Healthcare and Energy sectors?
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Ericsson / BU Case Competition
March 26, 2011
1. Vision & Summary
Agenda
2. Analysis and recommendations for Healthcare
3. Analysis and recommendations for Energy
4. Conclusions
Vision : Making People's Lives Better in the Networked Society
Vision & Summary
Interoperability solution provider to Healthcare Industry
- Interoperability solution provider in the healthcare ecosystem
- Standard data gathering platform provider to small/middle sized hospitals
Healthcare
Mobile Network provider to enhance current electricity system to the next level using smart grid technology
- Advanced Meter Infrastructure for electricity network
- Mobile electricity monitoring system
- Mobile payment service for the electricity
Energy
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Healthcare
Healthcare is one of the highly disruptive potentials and quick to changes → Need to Find Opportunities from low consumption area
Disruptive Potential of ICTDisruptive Potential of ICTHow low-end disruption occurs
over timeHow low-end disruption occurs
over time
High
Speed of update
MedMed High
Utilities
Consumer goodsBanking/Financial Services
Education
Security
Healthcare
Government RetailTransport/automotive
Healthcare as a highly disruptive potential
Disruptive potential
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. National Health Expenditures per Capita has increased dramatically
* Between 1999 and 2008, the cumulative growth in health insurance premiums was 119%, compared with cumulative inflation of 29% and cumulative wage growth of 34%; Source: Kaiser/HRET Survey of Employer-Sponsored Health Benefits,1999-2008
. Hospital and Clinical services are the biggest part of national health expenditures (>50%)
Status of US Healthcare expenditure structure
National Health ExpenditurePer Capita
National Health ExpenditurePer Capita
Distribution of National Health Expenditures
Distribution of National Health Expenditures
Significant Pressure to bend the Cost/Quality curve
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Win–Win Hospital
. Become a part of Healthcare Ecosystem. Making Data Interoperable. Hospitals save CAPEX, OPEX due to Cloud server powered by Ericsson
. Credibility powered by Ericsson
. Saving server maintenance cost. Synergize with Ericsson. Saving server maintenance cost
Hospital
Recommended Biz. Model in Healthcare
A part of Healthcare Ecosystem as Network solution provider
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NetworkOperators
Hospital
CustomizedDiagnostics
DataTransformation
DataTransfer
Patients
Hospital
Recommendation 1
Becoming Solution provider for interoperability in the healthcare ecosystem
Service
Infra
Infra
Broadband
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Diagnostics
ProcessingReporting
Filming
PACS
Data Transfer
Hospital A
Legacy systemMiddleware
Solution by Ericsson
Partner Hospital
Pharmaceutical companies
Cloud Server Powered by Ericsson
Diagnostics
ProcessingReporting
Filming
PACS
Hospital B
Data
$
Standard Data gathering Platform
Recommendation 2
Standard Data gathering platform provider
PACS : Picture archiving and communication system
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NetworkInfrastructure providers
Service Solution Providers
DeviceManufacture
Operator
Competitive Landscape 2015 in Healthcare
Ericsson is the first position in Network provider
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Revenue uplift expectations in US region in 2015,
1. Strategic partnership for Healthcare IT sector
2. Strategic alliance with Healthcare device company
* Size of US Healthcare IT market in US expected to be $6.6B with assumption that Ericsson takes 30% for solution provid -ing, and McKesson takes 50% of the market. Y/Y growth rate is 3.4% (From www.globaldata.com)
** Assuming that Ericsson takes up 30% for providing NW solution to GE Healthcare which has $3B in 2010 US market. Y/Y growth rate is 3.4% (S&P Healthcare Index)
Total financial impact
Financial Impact from alliances
$ 1.2B *$ 3.6B **
$ 4.8B
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Energy
A Networked Society Should Conserve Energy
Electric powercompany
House
Building
A smart grid is a form of electricity network utilizing digital technology
. The market for the smart meter, which monitors electricity bill information is expected to increase.
. Electricity transactions & prices are supplied to consumers in real-time.
. Consumers can generate electricity using solar or wind power systems to sell it to other customers or electric power companies.
Electric powercompany
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Smart Grid MarketSmart Grid Market
Unit : Billion
870
CommunicationComponent
AMI* Hardware
AMI System
Grid Solution
Smart Grid Value ChainSmart Grid Value Chain
Smart Grid Trend and Value Chain
* AMI : Advance meterInfrastrue
Smart Grid market will be increased by 6 times in the next 20 years
Ericsson is targeting for AMI hardware and AMI system
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
CE/표준
134
870
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Recommended Biz. Model in Smart Grid
1. Provides the Advanced meter infrastructure (AMI) for electric-
ity network → Alliance with Itron corp.
2. Supplies a mobile electricity monitoring system
→ Utilization of Sony-Ericsson smartphone
3. Offers a mobile payment service for the electricity
→ Alliance with PayPal corp.
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2011 2015
Competitive Landscape 2015 in Smart Grid
Become a leader in mobile Elec-tricity Monitoring & Payment Sys-tem
Alliance with Itron will result in increase of market share due to increment in AMI market
Alliance with PayPal will result in increase of market share: Smartphone demand increases if Ericsson invents mobile payment
systems, Ericsson will have a competitive advantage over competitors
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Key Partnership & Alliance in Smart Grid
Mobile Electricity Payment Service Smartphone users are able to use mobile electricity payment services in anyplace, anywhere, anytime.
Why PayPal? PayPal is a leading online transaction processing company that has a high level of online payment technology.
Mobile Electricity Monitoring System Itron can provide electricity monitoring system devices (i.e. smart metering)
Why Itron? 1) Market shares (ranked 2nd in the world) 2) technical fundamentals
2011 2012 2013 2014 2015
Completion of alliance with Itron and PayPal
Completion of developing the mobile electricity payment system (w/ PayPal), & constructing the cloud system for the electricity database. (w/ Akamai)
Launch of the mobile electricity payment system
Extension of cloud and network systems(demand for electricity payment will be expected to increase)
Completion of Partnership
Completion of developing healthcare system & constructing the cloud system for the electricity database
Extension of cloud and network to Europe and others
Managed services
Execution Roadmap of EricssonTeam Dallas
Vision : Making People's Lives Better in the Networked Society
Interoperability solution provider to Healthcare Industry
- Interoperability solution provider in the healthcare ecosystem
- Standard data gathering platform provider to small/middle sized hospitals
Healthcare
Mobile Network provider to enhance current electricity system to the next level using smart grid technology
- Advanced Meter Infrastructure for electricity network
- Mobile electricity monitoring system
- Mobile payment service for the electricity
Energy
ConclusionsTeam Dallas