escm - s1 - f
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Stephane GauvinuLaval - 2009
Introduction
Internet et SCM
Modèles d’affaires et SCM
Cadre général - vers une définition
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Stephane GauvinuLaval - 2009
Coût de l’information
Coût
Temps
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Stephane GauvinuLaval - 2009
Coût de l’information
Coût
Volume
Papier
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Stephane GauvinuLaval - 2009
Coût de l’information
Coût
Volume
EDI
Papier
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Stephane GauvinuLaval - 2009
Coût de l’information
Internet
Coût
Volume
EDI
Papier
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Stephane GauvinuLaval - 2009
Coût de l’information
Coût
Volume
EDI
Papier
Papier Internet EDI
Internet
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Stephane GauvinuLaval - 2009
Nouveau medium
Broadcast
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Stephane GauvinuLaval - 2009
Nouveau medium
Broadcast
Narrowcast
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Stephane GauvinuLaval - 2009
Nouveau medium
Broadcast
Narrowcast
Multicast
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Stephane GauvinuLaval - 2009
Structure d’entreprise
Hiérarchies
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Stephane GauvinuLaval - 2009
Structure d’entreprise
Hiérarchies
Entreprise réseau
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Stephane GauvinuLaval - 2009
Structure d’entreprise
Hierarchies
Entreprise réseau
Réseau d’entreprises
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Stephane GauvinuLaval - 2009
Évolution récente
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Stephane GauvinuLaval - 2009
Croissance prévisible du « 1.0 »
% des ventes au détail enLigne : US Census
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Stephane GauvinuLaval - 2009
Deuxième génération – applications www
Utilisateurs contribuent du contenu Long tail Value réside dans les données Effet de réseau Contenu réutilisable (API) Perpétuel beta Coopération Plateformes multiples
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Stephane GauvinuLaval - 2009
Le web social s’envole: 2005
Google acquires BloggerPundits are scratching their head
Newscorp acquires mySpace: 700M
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Stephane GauvinuLaval - 2009
Pulvérise les applications locales
Wikipedia
Encarta
Source: Hitwise (via Pew)
2005 2006
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Stephane GauvinuLaval - 2009
Crowdsourcing change la donne
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Stephane GauvinuLaval - 2009
2010 – Facebook devient #1
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Stephane GauvinuLaval - 2009
Internet mobile
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Stephane GauvinuLaval - 2009
Plusieurs aspects de la connectivité
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Stephane GauvinuLaval - 2009
Modèle d’affaires
1) Créer de la valeur
Valeur perçue plus grande que coûts
2) S’approprier une fraction de la valeur
Capable de pratiquer un prix permettant de récupérer les coûts
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Stephane GauvinuLaval - 2009
Modèle d’affaires
Identifier une opportunité
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Stephane GauvinuLaval - 2009
Modèle d’affaires
Identifier une opportunité dont le coût
est inférieur à la valeur perçue
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Stephane GauvinuLaval - 2009
Modèle d’affaires
Fixer un prix qui partage lavaleur ajoutée
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Stephane GauvinuLaval - 2009
Modèle d’affaires
Fixer un prix élevéqui augmente la margemais réduit la demande
Fixer un prix faiblequi augmente la demande
mais réduit la marge
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Stephane GauvinuLaval - 2009
Modèle fondamental
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Stephane GauvinuLaval - 2009
Modèle fondamental
ProductionDesign Vente ServiceDistributionressources humaines, financières et physiques
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Stephane GauvinuLaval - 2009
Modèle fondamental
ProductionDesign Vente ServiceDistributionressources humaines, financières et physiques
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Stephane GauvinuLaval - 2009
Gestion de la chaîne logistique (GCL) Supply chain management (SCM)
Production
Design Vente ServiceDistributi
onressources humaines, financières et physiques
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Stephane GauvinuLaval - 2009
Gestion de la relation client (GRC)Customer relationship management (CRM)
2005Stéphane Gauvin
FSA - ULaval
ProductionDesign Vente ServiceDistributionressources humaines, financières et physiques
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Stephane GauvinuLaval - 2009
Gestion de la connaissance (GC)Knowledge management (KM)
2005Stéphane Gauvin
FSA - ULaval
ProductionDesign Vente ServiceDistributionressources humaines, financières et physiques
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Stephane GauvinuLaval - 2009
Cadre général
ActivitésA
cte
urs
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Stephane GauvinuLaval - 2009
Cadre général
Problématique: Assignation de tâches à des acteurs
Décisions stratégiques Stable ou dynamique Intégrée ou Spécialisée
Décisions tactiques Assignation spécifique
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Stephane GauvinuLaval - 2009
Lectures
Porter, M, (2001), "Strategy and the Internet", Harvard Business Review, 79(3):62-79
Tapscott, Don, (2001), "Rethinking Strategy in a Networked World", Strategy + Business(24):8
Stock, JR and SL Boyer, (2009), "Developing a consensus definition of supply chain management: a qualitative study", International Journal of Physical Distribution \& Logistics Management, 39
Davenport, TH, (2005), "The coming commoditization of processes", Harvard Business Review, 83(6):100-108
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Stephane GauvinuLaval - 2009
Porter (2001):
Strategy and the Internet
Il faut oublier « Industries Internet, strategies e-Business et « nouvelle économie »
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Stephane GauvinuLaval - 2009
Porter (2001):
Strategy and the Internet
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Stephane GauvinuLaval - 2009
Porter (2001):
Strategy and the Internet
Fondements de la stratégie
Bon objectif: retour sur investissement Capable de livrer une valeur ajoutée S’appuie sur une chaîne de valeur distinctive Consciente des compromis nécessaires « Fit » des composantes de l’organisation Constance dans l’effort
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Stephane GauvinuLaval - 2009
Porter (2001):
Strategy and the Internet
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Stephane GauvinuLaval - 2009
Tapscott (2001):
Rethinking Strategy in a Networked World
La structure du réseau domine la structure corporative
Différents modèles d’affaires peuvent co-exister dans une industrie
La maîtrise des technologies Internet est une source d’avantage concurrentiel
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Stephane GauvinuLaval - 2009
Stock, JR and SL Boyer, (2009)
A consensus definition of supply chain management
The management of a network of relationships within a firm and between interdependent organizations and business units consisting of material suppliers, purchasing, production facilities, logistics, marketing, and related systems that facilitate the forward and reverse flow of materials, services, finances and information from the original producer to final customer with the benefits of adding value, maximizing profitability through efficiencies, and achieving customer satisfaction
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Stephane GauvinuLaval - 2009
Stock, JR and SL Boyer, (2009)
A consensus definition of supply chain management
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Stephane GauvinuLaval - 2009
Davenport (2005)
The Commoditization of Processes
Amélioration des processus
qualité totale Ré ingénierie Six sigma
impartition
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Stephane GauvinuLaval - 2009
Davenport (2005)
The Commoditization of Processes
On espère Qualité du travail Réduction des coûts
Impartition difficile Pas de processus standards
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Stephane GauvinuLaval - 2009
Davenport (2005)
The Commoditization of Processes
Trois types de standards
Activités et flux (SCOR) Standards de performance (benchmarking) Standards de gestion
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Stephane GauvinuLaval - 2009
Davenport, TH, (2005)The coming commoditization of processes