essay revision plans for 6lvd.com
TRANSCRIPT
资讯方向Jessie
资讯方向 Essay Revision Plans
Jessie Zhao
Future Essay Direction :•Original Contents are primary, Japan Team`s contents are supplementary. Beijing Team reserves the right of final decision for all Original Contents (Features, Co-ordinate & Essays).This is most effective and effectual.•Introduce & Publish Brands ( with TAOBAO campaign )•Build up 6LVD Brand Image ( Media Cooperation & 6LVD Latest Movement )•Selected Fashion News ( Improve Customer Interaction & Loyalty )
Monthly Product Special FeatureOne Special Theme feature every month (Holid
ay/Season/Hot Topic) to introduce productsOne Campaign Theme feature every month (T
AOBAO/New Products/) to promote products
* All products will be directly linked to TAOBAO Store
Feature Plan (Jan. - Jun.)
Feature Plan (Jul. - Dec.)
Example 1: Autumn Scarf Feature
Example 2: Seaside Vacation Feature
Example 3: Series Products Feature ( Shoes/Denim)
Weekly Hot Sale Product Feature
Detaily Introduce & Promote One Hot Sale Product Every Week
* All products will be directly linked to TAOBAO Store
1. Select One Hot Sale Product Every week2. Co-ordinate with 6LVD website Products3. Introduce the Product in simple words
4. Combine Product Detail Photos with Words to introduce the selling point in detail
Co-ordinte Product Playfully 2 times a week
Each Select One Recommended Product to co-ordinate Playfully 2 times in a week (combine with other brands)
* All products will be directly linked to TAOBAO Store
Playful Product Co-ordinate
Brand Adveritsement & PromotionNew Brand Entering Brand Introduction Page( Japan Team co-operatively )Designer Interviews 、 Latest Brand Movements 、
Interesting Brand News Regular Essays ( Japan Team co-operatively )
6LVD Brand ImageMagazine Media Exposed & Borrow Products for S
hooting 6LVD LOOKBOOKYONE Shooting Photos Selected 6LVD LOO
KBOOK6LVD Latest Movements Regular/Video Essays
6LVD LOOKBOOK
6LVD Latest Movement
Selected Fashion NewsSuggest to keep 《 RETOY 》 series essaysSuggest to keep 《 TOKYO TREND REPORT 》
series essays which related to our brands or products
Suggest to keep DRESSCAMP and FIG&VIPER Staff Snap series essays
Adding International Hot Fashion News ( choose by Beijing Team )
Suggest to keep《 RETOY 》
《 TOKYO TREND REPORT 》
《 Staff Snap 》
International Hot Fashion News• Select, Translate, Describe and Upload by Beijing Team
资讯方向Jessie
资讯方向 THANKYOU