estratégias para buscadores - pensando social
TRANSCRIPT
![Page 1: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/1.jpg)
Estratégias para BuscadoresComo ganhar mais visitas de mecanismos de busca
Por Fábio Ricotta, Co-Fundador da MestreSEODigitalks Day BH - Junho de 2011
![Page 2: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/2.jpg)
Fábio RicottaCo-Fundador da MestreSEO
ContatoTwitter: @fabioricottaEmail: [email protected]: www.mestreseo.com.br
![Page 3: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/3.jpg)
Entendendo PrincípiosComo o Google funciona
![Page 4: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/4.jpg)
![Page 5: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/5.jpg)
http://www.youtube.com/watch?v=BNHR6IQJGZs
![Page 6: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/6.jpg)
http://www.youtube.com/watch?v=BNHR6IQJGZs
![Page 7: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/7.jpg)
http://www.youtube.com/watch?v=BNHR6IQJGZs
![Page 8: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/8.jpg)
http://www.youtube.com/watch?v=BNHR6IQJGZs
![Page 9: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/9.jpg)
http://www.youtube.com/watch?v=BNHR6IQJGZs
![Page 10: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/10.jpg)
Fórmula =200 fatores (PageRank e outros).
“Antigamente”
![Page 11: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/11.jpg)
AperfeiçoamentoA Internet evolui e o Google também
![Page 12: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/12.jpg)
TítulosUm dos fatores mais importantes
![Page 13: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/13.jpg)
Matt Cutts diz:Sim, eu posso confirmar isso!
![Page 14: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/14.jpg)
Fórmula =200 fatores + Tweets + Facebook Shares.
![Page 15: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/15.jpg)
Fórmula =200 fatores +
Tweets + Autoridade do Perfil no Twitter +
Facebook Shares + Autoridade do Perfil no Facebook.
![Page 16: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/16.jpg)
Fórmula =PageRank + TrustRank + BrowseRank + Social Rank +
...
“Hoje”
![Page 17: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/17.jpg)
Testes na ÁreaAlguns testes publicados
![Page 18: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/18.jpg)
![Page 19: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/19.jpg)
![Page 20: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/20.jpg)
![Page 21: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/21.jpg)
A conclusão é simples: Eu preciso que as pessoas “tuitem”,
compartilhem no Facebook as minhas páginas!
![Page 22: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/22.jpg)
Mas como?Como ganhar estes tweets e likes?
![Page 23: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/23.jpg)
Satisfação do UsuárioEles compartilham o que gostam
![Page 24: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/24.jpg)
Conteúdo
ConteúdoÉ a base para ativo linkável
![Page 25: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/25.jpg)
ExemplosComo os outros já fazem isso
![Page 26: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/26.jpg)
eCommerce
![Page 27: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/27.jpg)
Ação na Página de Produto
![Page 28: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/28.jpg)
Ação na Página de Produto
![Page 29: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/29.jpg)
www.giulianaflores.com/buques/rosas#flor=12345
CompartilhamentoFacilite este trabalho
![Page 30: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/30.jpg)
Botões de Compartilhamento
![Page 31: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/31.jpg)
Botões de Compartilhamento
![Page 32: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/32.jpg)
Página de Resultado do Google
![Page 33: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/33.jpg)
Página de Resultado do Google
![Page 34: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/34.jpg)
Agências / Empresas
![Page 35: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/35.jpg)
Sobre a Empresa
![Page 36: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/36.jpg)
Sobre a Empresa
![Page 37: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/37.jpg)
Portfolio
![Page 38: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/38.jpg)
Portfolio
![Page 39: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/39.jpg)
Portal de Notícias
![Page 40: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/40.jpg)
Breaking News
![Page 41: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/41.jpg)
Breaking News
![Page 42: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/42.jpg)
Breaking News
![Page 43: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/43.jpg)
Infográficos
![Page 44: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/44.jpg)
Infográficos
![Page 45: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/45.jpg)
Infográficos
![Page 46: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/46.jpg)
Infográficos
![Page 47: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/47.jpg)
Viagens e Turismo
![Page 48: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/48.jpg)
Photo Fakeouts
![Page 49: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/49.jpg)
Photo Fakeouts
![Page 50: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/50.jpg)
Photo Fakeouts
![Page 51: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/51.jpg)
FerramentasPara analisar e descobrir cases
![Page 52: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/52.jpg)
SharedCount.com
![Page 53: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/53.jpg)
Delicious
![Page 54: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/54.jpg)
Facebook Insights
![Page 55: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/55.jpg)
TweetMeme.com
![Page 56: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/56.jpg)
TweetMeme.com
![Page 57: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/57.jpg)
Mensagem Final
![Page 58: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/58.jpg)
Construa conteúdo que as pessoas querem!
![Page 59: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/59.jpg)
Satisfeitas, estas pessoas irão: criar links, “tuitar”, “facebookar”,
compartilhar de todas as formas possíveis!
![Page 60: Estratégias para Buscadores - Pensando Social](https://reader034.vdocuments.pub/reader034/viewer/2022051516/55d56913bb61eb2f6e8b458b/html5/thumbnails/60.jpg)
E no final das contas, você irá aparecer melhor no Google.