etravel2016 akamai - enrique duvos

©2016 AKAMAI | FASTER FORWARDTM

Around the World in 80 Devices

Akamai

Enrique DuvosDirector Product Marketing, EMEA


AGENDA• Let’s Play!!!

• Journey across screens

• Fast, Quality, Personalized Mobile Experiences

• The Images Challenge

• Understanding the Bot Problem

• Securing the Voyage…and the Brand


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https://kahoot.it


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

216,000+ servers1,500+ networks

120+ countries3,300 locations

A GLOBAL PLATFORM

All top 60 eCommerce sitesAll top 30 M&E companies

All top 10 banks6 out of Top 10 European

Automobile companies

DELIVERING 13+ MILLION HOSTNAMES

40+ million hits per second2+ trillion deliveries per day

30+ terabits per second

ACCELERATING DAILY TRAFFIC OF

Akamai Today


Traveler's digital journey through screens


● Globally 30% of all travel bookings will be on mobile by 20171

● Mobile travel booking will be 22% in the Netherlands in 2016, up from 5% in 20122

● Challenges remain:

• 71% of mobile users who encountered a non-mobile-optimized website bounced back to their search results3

• Device proliferation difficult to manage (18,795 Devices just on Android)

• 86% of Online shoppers in the Netherlands prefer Desktops

• Customers want a seamless customers experience across Devices

1https://econsultancy.com/blog/66241-mobile-will-be-a-driving-force-in-the-travel-industry-for-2015/2http://www.travelweekly.com/Travel-News/Travel-Technology/Smartphone-travel-bookings-poised-for-big-growth3https://econsultancy.com/blog/66241-mobile-will-be-a-driving-force-in-the-travel-industry-for-2015/

TREND - Travel research/booking shifting to mobile...


TREND - Travelers Expect Personalization

● 74% of online consumers admit they become frustrated when content appears that has no relevance to them (e-strategy)1

● Personalization is the top priority for travel companies, with 43%1

prioritizing it

https://econsultancy.com/blog/66241-mobile-will-be-a-driving-force-in-the-travel-industry-for-2015/


Unhappy Shoppers Abandon Websites

Source: Akamai


Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

2012

6.6SECONDS

2013

7.2SECONDS

2014

10.7SECONDS

2015

1SECONDS

1 .8

Source: httparchive.org, Akamai

TREND Web Pages Are Slowing Down!


TREND Images: An Obstacle to Fast, Quality UXs

Source: httparchive.org, Akamai


108 variants per image

x 3 categories

Lots of images to create, manage and deliver

3 sizes

x 4 formats

x 3 resolutions


TREND - Understanding Bots…


TREND - Understanding the Bot problem…

What your traffic actually looks like


TREND Hotel & Travel Heavily Targeted

Source: Akamai


Q1 2016 Akamai State of the Security Report

Source: Akamai


RECOMENDATIONS

• Deliver Fast, Quality, Personalized Mobile Experiences

• Optimize image creation and delivery

• Understand and manage your bot traffic

• Security is not an Option: Prioritize DDoS protection, but don’t forget WAF


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

Thank You