eu projects and grants on cultural heritage and tourism 2015-2016

1Innovation Loop | Vaasa, Finland - 27-10-2015

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Innovation Loop | Vaasa, Finland - 27-10-2015

EU Grants and projects on Tourism and Cultural Heritage

Umberto Pernice

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Courtesy of


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Major economic activity in the EU

Europe remains n°1 tourism world destinationThe sector employs around 17 million peopleContribution to the economy ≈ to 10% of EU GDPBut… series of challenges

Tourism in the EU Economy


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Challenges for the European Tourism industry

• Environmental, political, and social

• Seasonality, Administrative burdens, Taxation, Skilled staff

• IT advancement caused by globalisation

• Customised experiences, New products, Other EU destinations

• Food and accommodation, socio-cultural sustainability threats

Economic competitiveness

Technology

Security and Safety

Markets and Competition


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Blue Growth strategyto develop sectors like aquaculture, coastal tourism, marine biotechnology, ocean energy, etc.

EU Framework: Policies for challenges supporting

European Strategy for more Growth and Jobs in Coastal and Maritime Tourism

EU Strategy for the Baltic Sea Region

Cooperation frameworks for:• Territorial clustering• Trans-sectorial and cross-border

partnerships and networks• Smart strategies

Ecotourism, sustainable tourism products

Tourism diversification


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EU Grants on Tourism and Cultural Heritage

Where to look at?


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Supports Competitive and Sustainable Growth in the Tourism Sector

COSME

Diversifying the EU tourism offer and products promoting transnational thematic tourism products

Increasing tourism flows in low/medium seasons for seniors and youth target groups

Enhancing tourism accessibilityimproving facilities and services for tourists with special access needs


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Many examples on the involvement of the privatesector also in Tourism:

COSME

Projects awarded funding in 2014Coordinating organisation Project

Fomento de San Sebastián (Spain) SurfingEuropeFondazione Campus (Italy) The Heritage of Olive Tree for Sustainable Tourism (HOST)EURAC - Institute for Regional Development and Location Management (Italy)

Silver Via Alpina Yellow Trail (SilViAlp)

Travelecoology (Spain) SeaEuropeEGWA - European Greenways Association (Spain) Greenways Outdoor

http://ec.europa.eu/growth/sectors/tourism/offer/sustainable/transnational-products/index_en.htm

Sustainable transnational tourism products

Projects awarded funding in 2013Coordinating organisation Project

Asociación Española de Estaciones Náuticas (Spain) Curioseaty - A discovery route of Europe's nautical and sub-aquatic cultural heritage

Lucca Promos s.c.r.l. (Italy) Extra_Expo - From Extraction to ExpositionUniversity of Zaragoza (Spain) Grail - Holy Grail RouteL´AQUA AEI Cluster de Turismo de Extremadura (Spain) L´Aqua – Legends and myths on water for European tourist routesEuropean Spas Association (Belgium) Roman spas - In the footsteps of the RomansDienst Landelijk gebied - DLG (The Netherlands) Linking the lines - Experience Europe "from war to peace" through

World Heritage fortifications and defence lines

Projects on cultural tourism

http://ec.europa.eu/enterprise/sectors/tourism/cultural-routes/index_en.htm#h2-2



http://ec.europa.eu/enterprise/sectors/tourism/cultural-routes/index_en.htm

http://ec.europa.eu/enterprise/sectors/tourism/cultural-routes/index_en.htm


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SURFING EUROPE Surfing the Atlantic Europe

Sustainable Transnational Surf Tourism Product Clun online tool in Portugal, Spain, France, Ireland and UK

….composed of different sustainable tourism packages along the European Atlantic coast presented as a route

…for attracting surf tourist visitors, providing new market opportunities for surf schools, surf clubs, tour operators, travel agencies, accommodations...


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CreativeCH Creative Cooperation in Cultural Heritage

Four showcases : • Archaeological sites and routes (Tuscany )• The World Heritage city (Salzburg)• Industrial heritage sites and routes

(Catalonia)• Rural heritage communities

(Banat/Romania)

Promoting cultural heritage itineraries through ICT (3D models, virtual environments, augmented reality applications, GIS)

An open peer-learning network of experts to share knowledge and experiences

The Handbook and online Toolkit provide a knowledge base, inspiring examples, and recommendations for cooperation projects


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Provides to SMEs in Tourism a Route 2.0 e-learning platform with training modules and tools Web 2.0 allowing to:

• Manage brands online

• Develop effective social-media strategies

• Generate transversal communication synergies to improve services or products

• Develop skills and competences to implement communication strategies in the business management process

ROUTE 2.0 Social Media Learning Tourism


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e-CREATE Cultural Routes Entrepreneurship and Technologies Enhancement

Improvement of public policies promoting the business activities in rural areas along tourism routes

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Open-source applications for smart phones & tablets

Good Practices to promote ICT and increase the competitiveness of service-oriented tourism enterprises


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Horizon 2020

Several calls now open for 2015-2016:


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SME Inst-12-2016-2017: New business models for inclusive, innovative and reflective societies

Enable SMEs in traditional and new sectors… including creative sectors, cultural heritage to innovate and grow across traditional boundaries, through new business models and organisational change

Budget: • 50k€ phase 1• 0.5-2.5 mln € phase 2

Deadline: cut-off date in 2016 and 2017


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CULT-COOP-07-2017: Cultural heritage of European coastal and maritime regions

Scope: • Provide with a coherent framework for risk assessment

and sustainable management of European coastal cultural heritage in a way that involves local stakeholders

• Promote evidence-based research on the impact of participatory approaches in Cultural heritage (CH) policies and governance

Instrument and budget: RIA (2,5 mln)

Deadline: 02-02-2017

Impact: • Policy advice, pilot projects, networks, concepts, tools on

how to maintain and preserve tangible and intangible CH


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CULT-COOP-06-2017: Participatory approaches and social innovation in culture

Instrument and budget: RIA (2,5 mln), CSA (1,5 mln€)

Scope: • RIA: Investigate new ways to develop the role of European

cultural institutions and their networks as cultural service providers and hubs of social innovation

Impact: • New institutional strategies to engage new audiences and

communities with innovative ways of cultural transmission and creative re-use

• Analytical toolkits, best practices and policy recommendations

Deadline: 02-02-2017


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Thanks for your attention

[email protected] Loop | Vaasa, Finland - 27-10-2015

eu projects and grants on cultural heritage and tourism 2015-2016

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