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Eunji Park 3 OCT 2013

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Eunji Park 3 OCT 2013. Airline Profile. 2 nd largest Indian airline Main Hub: Mumbai International Hub: Brussels Airport, Belgium Legacy carrier ( low-cost: JetLite -> JetKonnect ) Routes: International/Domestic (Over 1000 flights daily to 76 destinations) Code sharing - PowerPoint PPT Presentation

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Page 1: Eunji Park 3 OCT 2013

Eunji Park3 OCT 2013

Page 2: Eunji Park 3 OCT 2013

Airline Pro-file

•2nd largest Indian airline

•Main Hub: Mumbai•International Hub: Brussels Airport, Belgium

•Legacy carrier (low-cost: JetLite->JetKonnect)

•Routes: International/Domestic(Over 1000 flights daily to 76 destinations)

•Code sharingWith 14 major airlines/Thalys European rail service

Page 3: Eunji Park 3 OCT 2013

Product Portfolio

On ground services

In flight experi-ence

Special assis-tance

Page 4: Eunji Park 3 OCT 2013

Branding Overview

UniformUnique Selling

ProductsIn-Flightservices

Page 5: Eunji Park 3 OCT 2013

Advantages

• Special offers-JetBoutique/ Jet2Kerala/ Special Baggage Fares

• Constant Change• Quality/Price

Page 6: Eunji Park 3 OCT 2013

Target Market

The high-salary class(especially women)

FamilyMiddle income groups

• More Room for Economy ClassBLUE

BLUEPLUS

SILVERGOLD

PLAT-INUM

http://www.youtube.com/watch?v=Pn0XbHUuP7g
http://www.youtube.com/watch?v=Pn0XbHUuP7g

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