european spa summit

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FROM 12th to 15th SEPTEMBER 2010 PARIS PORTE DE VERSAILLES

www.beyondbeautyparis.com

Partners

Sponsors

This year, 50 high‐level speakers will bring their experKse to provide you with 30 conferences, divided in 3 disKncKve cycles:

European Spa Summit is the best Spa Offer on the market

For the last four years, European Spa Summit’s greatest specialists and partners showcase their experKse and latest innovaKons

Open Conferences A shorter format with targeted themes, with free of charge access

Master Classes Custom‐made menu to answer Spa actors’ specific issues Paid registra;on with the order form enclosed

An@‐ageing and Medi‐spa 1st Time in Europe, in partnership with Euromedicom, to strenghten links between the Spa and the an;‐ageing community Free of charge conferences

« ESS 2010 » has been conceived to answer the quesKons of Spa managers, hoteliers, partners, an@‐ageing doctors, Day Spa, wellness centers and all the people parKcipaKng in the world of Spa.

www.beyondbeautyparis.com www.blogbeyondbeauty.com Tel.: +33 1 44 69 95 69 ‐ Email: [email protected]

1 This ESS Programme is valid at the date of May 2010. Please check an updated programme soon available on www.beyondbeautyparis.com

MASTER CLASSES: High‐level conferences, of about 2‐3 hours, hosted by internaAonal experts on targeted themes to discuss current issues.

Targets 1st Day: Sunday, September 12th Hosts

Spas Managers and Spa Directors

All you need to know to improve your Spa management – 9.30/12.00am What responsibiliKes should be entrusted to a Spa Manager? How does one manage a Spa? MarkeKng, OrganizaKon, Human Resources, Management Systems, Cost AccounKng, the interpretaKon of financial statements. The technical knowledge indispensable for its management. ‐> Everything you need to know to manage a Spa, whether small or large, the basic principles are the same. The secrets of success will be revealed and explained during the conference.

Raoul Andrews Sudre, President, Aspen Resorts InternaKonal

Hotel General Managers, Spa Directors, CosmeKc brands Advanced Level

How Spa Opera@ons Impact on Hotel Performance – 9.45am/12.00am Roundtable presentaKon of the parKcipants Spa capture rate (during low & high occupancy) / MarkeKng acKons Yield Management adapted to Spa. Speakers: Philippe Coulibaly, General Director PARIS RITZ HEALTH CLUB Denis Dupart, General Manager, SOFITEL London Saint James Richard Schilling, General Manager, HÔTEL MARTINEZ Souhel El‐Achbah Director of Mandara Spa and Anantara Resorts

Aldina Duarte Ramos, Resort and Spa Brand Manager, SOFITEL

Architects, Spa Directors, Hotel General Managers, CosmeKc brands Advanced Level

Spa project: From Marke@ng Concept to Quality Process – 2pm/4.30pm Beverley Bayes, SPARCSTUDIO : Architecture & design Claire Way, SPASTRATEGY Define key S.O.P & Client criKcal path Olivier Arnoux, SOFITEL WORLDWIDE : Define quality measurements & assessement tools

Aldina Duarte Ramos, Resort and Spa Brand Manager, SOFITEL

2nd Day: Monday, September, 13th

Hoteliers What added value should bring a Spa in a hotel, traps to avoid, opportuni@es and processes ! – 9.30am/12.00am The presentaKon will focus on what a Spa can and should contribute in the operaKon of the hotel, what results one can expect if the Spa is well managed. Raoul will respond to all the parKcipants' quesKons interacKvely, as each case is unique. / What you should know if you have a Spa in your hotel or if you intend to create one in your hotel / The misinformaKon that spreads through vendors of services and products, and pijalls to avoid / Everything you wanted to know about possible returns, the dangers of smoke and mirrors! / Really understand the advantages of using a Spa for the promoKon or even upgrading your hotel / The best procedure to follow to create a Spa in your establishment.


Project holders, operators wishing to improve their wellness offer, architects

Spa, investment and profitability ‐ 9.30am/11.00am This round table aims at presenKng various business models exemples – type of Spa, wellness approach, profitability. Speakers: Sylvain Lejeune : Owner of DOMAINE D'ORVAULT in Nantes Mar@al Denêtre : General Manager of CARNAC THALASSO & SPA RESORT Erwan Madec : Development Director, VICHY SPA & RESORT Jean‐Michel Gueguen : General Management, CHÂTEAU DE PIZAY

Isabelle Charrier, Chief editor, EMOTION SPA MAG

Master Classes are translated in English and French

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Targets Hosts

Project holders, operators and Spa Managers

Spa quality, the key to customer loyalty ‐ 1.45pm/3.30pm Through a feedback of operators’ experiences and from different types of insKtuKons, highlighKng: The evoluKon of client well‐being in his demands and desires for wellbeing /The main sources of client dissaKsfacKon /Quality tools set up to resolve dysfuncKons. How this translates in the field with examples of methods that work, those that do not work; Focus on markeKng and sales operaKons to win customer loyalty, a pracKcal case from each establishment; In investment, how much money does that represent? QuanKtaKve and qualitaKve informaKon regarding each establishment. Speakers : Marie‐Noëlle VEILLET : General Manager, ALLIANCE PORNIC RESORT HOTEL & SPA ‐ Véronique ELLINGER : Spa manager ESPACE PAYOT ‐ Aldina DUARTE RAMOS : SOFITEL Brand Spa manager ‐ KaKa SCHAFFHAUSER : Spa manager HÔTEL DU PALAIS BIARRITZ

Isabelle Charrier, Editor in chief, EMOTION SPA MAG

3rd Day: Tuesday, September, 14th

Architects, Decorators, Engeneering offices

Keys to successfully design your Spa ‐ 40 years of exper@se – 9.30am/12.00am What an architect needs to know in order to create a Spa that is funcKonal. The basic principles for designing a Spa are totally different from those of Thalasso or Thermal centres. The Spa of the 21st century is totally different. In 90 minutes, learn the secrets of success for designing a Spa. Everything that you have not yet learned and that your clients don’t know! Interior designers and interior architects will learn about the technical skills required to go beyond the usual decoraKon context, the principles of Feng Shui, the importance of the energy of colours, which are the mainstays for the successful design of a Spa that should not be just aestheKcally beauKful, but also funcKonal and convey a message consistent with the philosophy of the Spa.


4th Day: Wednesday, September, 15th

Thalasso centers, Thermalism

How to transform a Thalasso into a Holis@c SPA center, presenta@on of a case study ‐ 9.30am/12.00am Thalasso and Thermalism have had their hours of glory, but the recent craze for HolisKc Spas has led many hoteliers to consider renovaKng their faciliKes to maximize the profitability of their services. How does one upgrade one's establishment with a minimum of cost ‐ without losing exisKng customers, and also avracKng new ones? A real case example will be discussed and the secrets of this successful transformaKon will be explained in detail. The conference will be presented by the Aspen Spa Management team: Raoul Sudre, Leslie Glover, ASM, May Basse, ASM.


Spa managers, hoteliers, operators

How does one manage the difficult rela@onship between sex and the spa? – 12.15am/2.15pm The conference will begin with a world tour of the subject, to situate the place of sex in spas with regard to cultures, prevailing laws, etc. This will be followed by a presentaKon on what a Spa Manager should know. How to deal with the subject with staff, with customers, the various opKons that one can choose to ensure the smooth operaKon of a spa faced with this parKcular deviaKon that affects the proper funcKoning of a spa. TherapeuKc aspects of the massages supposedly “sexual” to finish up with a Q & A session, which should indeed be very interesKng...!


Master Classes are translated in English and French

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1st Day: Sunday, September 12th Hosts

How do you make your business a profit centre? – 5pm/6.15pm A special conference / training conducted by Dominique Pierson to understand the three sacred rules of beauty centres and spas that are winners: the real profitability of a treatment, managing teams, markeKng to avract new consumers.

Dominique Pierson, Founder, DP TRAINING

Au delà du choix de la marque, choisissez le modèle d'accompagnement adéquat pour votre Spa – 3.15pm/4pm Today, a brand of Spa cosmeKcs has to team with you with innovaKve, avracKve and profitable treatment procedures, retail products that are effecKve, assist in creaKng a customized list of treatment opKons that corresponds to your needs, with competent training... but someKmes that is not enough. In which case you have to consider new alternaKves of support to ensure the conKnued existence of your spa. Various soluKons exist, such as convenKonal management assistance or again, management outsourcing and its various facets... Which opKon should you choose?

Franck Bouffioux, TSM Sophie Tomasi, and LaëKKa Vesperini, TERRAKE

Spa Manager: A specific ability ‐ 12.30am/1.30pm The AssociaKon Spa‐A presents the results of a naKonal survey on the profession of Spa Manager. ‐ The profession as seen by Spa Managers themselves: the profiles, skills, expectaKons with regard to employers, requirements. ‐ The profession as seen by employers: hiring methods, the desired profiles, the expectaKons in the field, requirements. A report enriched by three professionals. A construcKve assessment, to bever understand the profession of the Spa Manager of today and tomorrow. Speakers: Jean‐Marc Ortéga, General Manager of l’Ins@tut Equilibre et Performance, Alcira Somarriba, Alcira Conseil Recrutement Interna@onal, Verena Lasvigne‐Fox, Four Seasons Georges V.

Galya Ortega, SPA A


« Best Prac@ces & Secrets de Spa Managers: ce qui marche et ce qui ne marche pas… » ‐ 2.30pm/3.30pm Vous y découvrirez des exemples concrets d’acKon markeKng, commerciales et managériales, efficaces ou infructueuses, glanées auprès des managers de spas urbains, de spas d'hôtels et de desKnaKon spas. Comment a{rer une clientèle naKonale et internaKonale dans un «DesKnaKon Spa » situé dans un lieu magnifique, mais loin de tout ?

Jean‐Guy de Gabriac, TIP TOUCH

How do you make your business a profit centre? – 3.45pm/5.00pm A special conference / training conducted by Dominique Pierson to understand the three sacred rules of beauty centres and spas that are winners: the real profitability of a treatment, managing teams, markeKng to avract new consumers.

Dominique Pierson, Founder, DP TRAINING


Adap@ng professional beauty in the new economy – 3.15pm/4.15pm Kline’s beauty market experts will provide an assessment of skin care products used and sold in professional channels such as spas, beauty insKtutes as well as aestheKc clinics. The presentaKon will look at the global compeKKve landscape, and will explore the trends and opportuniKes that this hard to track industry presents. Key topics addressed will include: How did the recession impact different regions? What are the fastest growing markets and why? What are the key trends in new product acKvity? What is the best scenario for future growth?

Karen Doskow, Consultant, KLINE

Spa Opera@ons and Spa Audits Spa Management make profit not loss / The base of success

Olaf Shul Lobeck, Managing Director

Le Luxe, point rencontres entre hôtels, Resorts et Spas – 1PM Brigive Dumont de Chassart, LATITUDES INTERIOR DESIGN

OPEN CONFERENCES: A 45 minute format, free of charge and open to all. Conferences will be held in the language indicated by the flag.

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4th Day: Wednesday September, 15th Modérateurs

Op@mize your management with compe@@ve and innova@ve tools – 9.45am/10.45am Understand and idenKfy the various elements that make a Spa profitable. How to set up compeKKve and innovaKve management soluKons, that will make your well‐ness center grow and opKmize its acKvity. Among soluKons: the specific management of the vouchers and their online selling. / Online purchase and booking /The added value of discount card. / Management and calculaKon of the cost price and margins.

Hervé Colly, PDG, ADN InformaKque

OPEN CONFERENCES : Un format de 45 minutes, gratuit et accessible à tous. Présenta;on dans la langue indiquée par le drapeau

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1st Day : Sunday, September 12th Moderators

The phenomenon of medical spas ‐ 12.15/1.30pm EvoluKon of Medical Spas in France, Medical Spas in the world: past, present and future. The offers and procedures for effecKve treatments that win customer loyalty. Medical spas in department stores and hotels: the keys to success. The general organisaKon of a Medical Spa. Spas in Luxury Hotels in Paris: An inventory general organisaKon of a Medical Spa: Isabelle Charrier, EMOTION SPA MAG / Medical Spas in the world: past, present and future: Guy Jonkman, SPA MANAGEMENT EUROPE / The offers and procedures for effecKve treatments that win customer loyalty: Philippe Blanchemaison / Medical spas in department stores and hotels: the keys to success: Raoul Sudre, ASM / The general organisaKon of a Medical Spa : Françoise Florens / Spas in Luxury Hotels in Paris: An inventory: Philippe Blanchemaison

Dr. Philippe Blanchemaison

Medical Spa Equipment – 2pm/3pm The finest equipment and anK‐age innovaKons for Medical Spas: Philippe Blanchemaison / The Endermospas: a turnkey medical spa concept: Chloé Moyon / The« Skinceu@cals » concept / IntegraKng a Medical Spa within a hotel: Odile Locquet / Dietary supplements in Medical Spas: Pierre Schiepan / The Cinq Mondes Spa concept: Jean‐Louis Poiroux

Dr. Philippe Blanchemaison

SkinCeu@cals : la référence medispa aux USA. Des soins ultra‐performants pour une efficacité médicale an@‐âge. 16h45/17h45 Marion Vivarat, Candice Llorens, SKINCEUTICALS

MEDISPA & ANTI‐AGEING: En collabora;on avec Euromedicom et WOSAAM, des conférences de45 minutes, gratuites et ouvertes à tous. Présenta;on dans la langue indiquée par le drapeau


New realms of beauty: Challenges and Opportuni@es in cosme@c medicine & surgery ‐ 11.15am/12.45 Medicine is completely revoluKonizing our present approach to beauty, health and aging. What are the issues and trends in medicine and cosmeKc surgery today? A profound change following changes in regulaKons (Europe, medical organizaKons) and the arrival of new techniques from the Anglo‐Saxon and Japanese markets. Growing at the rate of 15% a year, the market has already started its revoluKon ... Speaker: Dr Laurent Halimi, cosmeKc and plasKc surgeon

Florence Bezy BenvenuK, LA BEAUTE MEDICALE

Hot trends on the US & UK an@‐ageing market – 12.15/1.30pm Emmanuelle Bassmann will throw open the doors of US & UK doctor’s offices to show you the key cosmeKc treatments and the latest anK‐aging cosmeceuKcal products for 2010. Looking further ahead, she’ll also focus on which emerging treatments will be big in the next five years.

Emmanuelle Bassmann, IN TRENDS


Cosme@c Medicine and Beauty on Prescrip@on: Communica@on, a core issue – 1.45pm/3.15pm New markets for anK‐age and beauty on prescripKon: with a growth rate of 15% per year, the market of cosmeKc medicine and surgery has already started its revoluKon ... What are the obstacles and success factors? CommunicaKon lies at the core of the challenges of these new territories of Beauty: regulaKons, fear and misinformaKon for paKents, prescripKons and their limits, places and behaviour... CommunicaKon strategy and "paKent relaKonships"; brief panorama of the anK‐age message. Speakers: Jean Préau, General Manager of BLO and Arianne Gourd‐Le Faou, President of « All media »

Florence Bezy BenvenuK, LA BEAUTE MEDICALE

Marke@ng @ps & strategies for success – for spa management – 3.30pm/4.15pm IntroducKon to markeKng Kps and strategies that you should implement in your facility. Learn different ways to increase revenue and credibility by offering new approaches. Boost your retail and service sales! Get easy and effecKve markeKng ideas in a few minutes. Learn how to double your revenue and built customer loyalty. Learn the markeKng strategies that have transformed Medical‐spas, spas and clinics around the world. Mrs. Pilon will discuss the four key ingredients to success in this intensive cerKficaKon for Spa and Medical‐Spa managers. Image is everything! You can’t afford to miss these tools for success!

Manon Pilon, Spa Consultant, NELLY DE VUYST

An@‐ageing in Medispa – 4.30pm/5.30pm AnK‐age and the medi‐spa. AnK‐age: the future of the spa? Why is France hesitant? Update on anK‐age medicine, consultaKon, monitoring, support. AnK‐age products: anK‐oxidant hormones, medicine and cosmeKc surgery, beauty treatments, anK‐age at the spa and the insKtute.

Dr Joakim Valero

MEDISPA & ANTI‐AGEING: In collabora;on with Euromedicom and WOSAAM, 45 minute conferences, free of charge and open to all. Conferences will be held in the language indicated by the flag.

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ORDER FORM ‐ ESS 2010

Please Kck the conferences you will avend.

September, 12th September, 13th

☐ All you need to know to improve your Spa management – 9.30/12.00

☐ What added value should bring a Spa in an hotel, traps to avoid, opportuniKes and processes! – 9.30/12.00

☐ How Spa OperaKons Impact on Hotel Performance – 9.45/12.00

☐ Spa, investment and profitability ‐ 9.30/11.00

☐ Spa project: CriKcal Path to Success From MarkeKng Concept to Quality Process – 2/4.30pm

☐ Spa quality, the key to customer loyalty – 1.45pm/3.45pm

September, 14th September, 15th

☐ Keys to successfully design your Spa ‐ 40 years of experKse – 9.30/12.00

☐ How to transform a Thalasso into a HolisKc SPA center, presentaKon of a case study? – 9.30/12.00

☐ How does one manage the difficult relaKonship between sex and the spa? – 12.30/2.30pm

Every MASTER CLASS conference is 150€ taxes included. For the purchase of a conference before July, 30th, a 20% discount is offered. For the purchase of 2 conferences, the 3rd one is free. Entry at Beyond Beauty included

150€ x ______________* *Number of conferences

TOTAL = ______________

20% OFF= ______________

TOTAL AFTER DISCOUNT = ______________ MEANS OF PAYMENT

 By transfer to the bank account as indicated below, with the mandatory menKon:“Payment without cost to the beneficiary”. Organiser's bank name and address: CIC Paris Sud Entreprises 10, Place de Catalogne ‐ 75014 Paris ‐ France Code SWIFT/BIC CMCIFRPP ‐ Account N° IBAN : FR 76 3006 6109 1200 0102 0170 170 From abroad, payment must be made by SWIFT to BIC code CMCIFRPP, using the IBAN code. To ensure efficient handling of your payment, you must send a copy of the proof of payment to your contact.

 By credit card: ☐ Visa ☐ Mastercard/Eurocard

Please debit my credit card number: ExpiraKon date: ____ /____ 3 digits cryptographic (back of your card): __________

For the total sum of: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Card holder: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 By check paid to ITEC France issued by a French bank: 21, Boulevard Poissonnière ‐ 75002 Paris – France TEL. +33 1 44 69 95 69 / FAX. +33 1 44 69 95 68

Date:

Signature and company seal:

ESS Sponsors:

Your contacts: Manuela / Hripsime Tel. : + 33 (1) 44 69 95 58 / (1) 53 04 99 72;[email protected]

european spa summit

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