ZERO TO SIXTYIN ZERO EMISSIONS

PLUG-IN SUPER CARS:

M a g a z i n e . c o m

Driving the Future

2012 media kitEmpowered by

Bishop Edwards Arts & Media

www.BEAM-Media.com

In the wake of record-breaking gas prices and nationwide push to reduce carbon emissions and dependence on fossil fuels, America’s love affair with Internal Combustion Engines is experiencing a cooling trend. With low- to zero-emissions, Electrified Vehicles are generating the heat. EVStreet is the first hardcopy consumer magazine breaking the ice in the EV market! Making its debut with a Special Preview Edition at the innaugural EV Expo in Phoenix in December of 2011, EVStreet’s first bi-monthly issue is scheduled for public distribution in March 2012.

EVStreet caters to EV enthusiasts while exploring technology and trends impacting the market. We profile top influencers and engineers and review the latest plug-in offerings. We’ll also be on the scene to break news about the upcoming concept cars, plug-in devices, battery technology and transportation.

Electrified Vehicles are hot!Whether plug-in or hybrid, demand for electrified vehicles is booming. Last year’s concept cars are being driven today. The EV future is NOW, and EVStreet is committed to spreading the word.

Up 25% from last year, electrified vehicles took center stage at major auto shows in Los Angeles and Tokyo

More than 70,000 electrified vehicles are on the road today, and it is estimated that nearly a million more will hit the road in the next 10 years

Rapidly expanding charging infrastructure is underway with major retail chains and power source providers adding new charging stations every day

Demand for hybrid and plug-in electrified vehicles is outpacing supply, evidenced by the tens of thousands on waiting lists for 2012 production models

Nearly every major auto maker showcasing low- and no-emissions cars for 2012, replacing concepts with production models that rival gas-driven cars in performance, speed and endurance

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Use our mobile app to locate Blink chargers, view vehicle charging status, and more! Available on iOS and Android.

Access everything there is to know about your EV on the Blink User Portal.

The Blink Network includes thousands of public EV chargers in cities across the United States.

Blink chargers are optimized for residential and commercial charging, and combined with the Blink Network make it easy to view stats and optimize your entire charging experience.

Smart charging solutions at home and on the go with The Blink Network.

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is breaking the ICE!

Each year, the Los Angeles Business Journal’s prestigious Patrick Soon-Shiong Innovation Award honors people and organizations that continue to stretch the boundaries of innovation and leadership. This year’s commendation was awarded to Vision

Industries, creators of the world’s first zero emissions semi truck.Martin Schuermann, CEO of Vision

Industries was elated. And rightfully so. Vision was in good company with 15 high-profile finalists vying for the coveted award. “To be a winner is beyond rewarding. I’m exceptionally proud of the talent and hard work of the Vision team that enabled us to get here,” he said.

What began in 2006 as an experiment

in a small auto shop in Santa Monica owned by Markus Herm, now Technical Director of Operations for Vision Industries, has been developed

into a viable technology that will likely transform the trucking industry.

“It’s great to be recognized like we were tonight,” said Herm to his Vision colleagues as he acknowledged that the award raises the bar on what will be expected of them from now on. “We had the vision, and it has been rewarded. But now we have to stay focused on the work ahead while continuing to raise the bar on ourselves.”

With its tightly-knit team of engineers and mechanical support staff, Vision has designed hydrogen fuel cell powered electric hybrids that are likely to replace the diesel cargo trucks and terminal tractors to move containers within and from the ports of Los Angeles and Long Beach to transfer destinations in the Inland Empire. With a statewide mandate to clean up emission standards along the congested 710 Freeway — a stretch that has become known as Los Angeles’ “cancer corridor” due to its extraordinarily high volume of

trucks that pass through daily — authorities from both the Port of Long Beach and the Port of Los Angeles sought to replace all port transport vehicles with clean alternatives. Earlier this year, the Port of Long Beach awarded Vision a contract to deliver its Class 8 Truck and Terminal Tractor for demonstration and drayage

testing, and the Port of Los Angeles contracted with Vision to retrofit 15 plugin/electric terminal tractors with its

proprietary hydrogen fuel cell/electric hybrid technology. On July 22, the company delivered the keys the world’s first zero emissions semi truck, a hydrogen electric hybrid Class 8 vehicle, to the Port of Long Beach’s primary transportation management company, Total Transportation Services, Inc. (TTSI) “The power is the key,” said Vic

Larosa, president of TTSI, a company that has earned a reputation for pursuing green solutions to

. When the keys to world’s first ZERO EMISSIONS SEMI TRUCK were handed over to the

nation’s busiest commercial port, the future of trucking and the transportation industry at

large were forever changed. Two months later, its creators were honored by the Los Angeles

Business Journal for their innovation

by Snowden Bishop

Welcome to

To celebrate E3: Driving the Future EV/Hybrid Expo, we decided to

publish a special preview edition of EV Street, the premier hardcopy

consumer magazine dedicated exclusively to the electric vehicle market.

With nearly 40,000 EVs on the road today and a million more estimated

within the next 10 years, EVs comprise the largest growing sector of the

automotive industry. With ever evolving advancements in electric vehicle

technology, EV Street is poised to become the single most comprehensive

source of EV information in the consumer automotive publishing arena.

EV Street is a proud member of the BEAM Alliance of publications and

will be featured on GoE3.com’s exciting new “economic change engine,”

a social media community designed to enrich, empower and evolve a clean

energy future. We are also excited to announce that the 2012 launch

of EV Street will coincide with the release of our GPS-based charging

station locator resource for smart phones and EV Street Magazine App for

tablets.

We hope you enjoy this preview edition of EV Street Magazine. Please

visit us online to subscribe, advertise or just say hi. Buckle your seatbelts

because together we’re driving the future! The journey has just begun and

we anticipate an exciting ride!

www.EVStreetMagazine.com

Special Preview Edition

empowered by

publishingBishop Edwards Arts & Media

editorialEditor-In-Chief: Snowden Bishop

Associate Editor: Timothy Boe

featuresSnowden Bishop / David Slipher

design & productionCreative Director: Rebecca Edwards Graphic Design: Rebecca Edwards

photographySnowden Bishop / Brendan Boe

GoE3.com / LA Auto Show / R2Ei

sales & marketingCloud Nine Marketing

Threads of Connection

internsLisa Raez

Rosalie Capri

printerPrisma Graphic

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©2011, EV Street Magazine

EVStreetMagazine.com is a bi-monthly publication published by BEAM-Media, LLC for launch in 2012. EV Street Magazine will be available via subscription and at newsstands in the first quarter of 2012. The digital edition of EVStreetMagazine.com will be available globally via electronic delivery free of charge. Free hardcopy edition is distributed throughout Arizona by authorized outlets. Home delivery of hard copy is $29 per year by subscription only. All editorial content of EVStreetMagazine.com is copyrighted. No portion of this publication, including but not limited to public service announcements and ads created and designed by and/or photographs supplied thereto by EVStreetMagazine.com, may be reproduced without the expressed written permission of the publisher. The publisher assumes no liability for the opinions contained within the publication provided by sources, contributors or advertisers. Publisher shall not be held liable for performance of goods and services provided by advertisers. Questions or concerns should be directed to appropriate contacts listed above.

Welcome to

Look who’s driving the future...EVStreet Magazine’s target readers share a common interest in when, where, how and what they drive. They actively seek products and services that enhance their driving experience. Some are EV owners, some are on the fence about making the switch from ICE to EV. Either way, EVStreet is where they look for electrified content.

60% men; 40% women

Adult drivers

Enthused about electrified vehicles and market

Educated and enjoy learning more

Current & future EV owners

Upwardly mobile or looking to save

Politically and socially diverse

A Roadmap for success:EVStreet Magazine is taking the high road to reach our audience with comprehensive market research and reader surveys. Our strategy includes aligning with auto dealers, driver forums, EV organizations and power distributors to introduce EVStreet to its future subscribers. We provide advertisers with several great platforms to maximize exposure: Hardcopy and Digital Edition Display Advertising, Directory Listings, Website Banners and Social Media.

Hitting the Street: Frequency: 6x (bi-monthly)

Circulation: 20,000 hardcopies

Readers per copy: 2.5

Est. hardcopy readership: 300k/year

Don’t look back... The journey has just begun!EVStreet Magazine goes the extra mile when it comes to supporting our advertisers. We pay attention to events and opportunities to garner attention for our supporters, and we get charged up in social media where we connect with our readers and engage them with our advertisers.

Who doesn’t like a great race? The Race 2 Energy Independence, or “R2Ei” program introduces race fans to technologies that reduce energy costs while minimizing an environmental impact on the planet. Through a partnership with the Izod IndyCar Series, the R2Ei educational tour travels the country to different race and community events throughout the season, raising awareness and transforming understanding of just how energy impacts our lives.

“We don’t just talk about energy, we like to generate energy,” said John Casey, Founder of R2Ei. Whether it’s helping IndyCar set and meet their newest sustainability goals, or stopping by a local high school to demonstrate energy sciences in action, R2Ei’s mobile educator trailer goes where the action is. “By creating an environment of approachability and inquisitiveness, we make learning about sustainability fun and exciting.”

R2Ei is also a partnership facilitator and developer, creating and linking diverse business associates and organizations that share a common passion for renewable energy, sustainability, recycling, and smart resource allocation. In addition to growing business relationships, R2Ei actively promotes the sustainability accomplishments of its partners through online social media, including Facebook, Twitter, YouTube, and R2Ei TV, an interactive online channel following trends in sustainability and racing.

“Whenever a partner sets or achieves a new goal, we’ll make sure you hear about it,” said Casey. The work doesn’t stop at the end of the racing season, but goes on year-round as the organization continues to educate, promote their partners, and build new relationships with local governments, schools, and community leaders.

“In reaching through the R2Ei network of partner organizations, we can provide invaluable resources with strength in

numbers,” Casey explains. “We strive not just to bring our educational tour to new cities, but to leave communities better than we found them.“

R2Ei was created from a vision that everyone has something to gain by becoming more informed about the extent to which energy affects poeple on a daily basis. Though many lifestyles exist, each uses energy in a similar fashion. While one solution will not be right for every lifestyle, the R2Ei program offers a broad range of alternative technologies and resources designed to be incorporated into any lifestyle.

“Raising awareness is key to empowering people with the knowledge they need to make responsible and independent energy choices,” said Casey. “We hope you’ll join us on the Race 2 Energy Independence, it’s one ride you won’t want to miss.”

by David Slipher

The Digital Domain:Frequency: 6x (bi-monthly)

Circulation: 100,000

Est. e-zine impressions: 300k/yr

Est. website visits: 1 mil+/year

by Snowden Bishop

Perhaps the most exciting aspect of the 2011 show was the presence of new electric vehicles featured front and center in the main showroom floor alongside automakers’ featured 2012 releases. According to show promoters, virtually every automaker has a solution for making vehicles run cleaner and use less, or no fuel, from plug-in electrics and hybrids to hydrogen fuel cell and natural gas. The number of new vehicles featuring some form of electrification showcased at this year’s event grew more than 25 percent since last year.

“Three years ago, EVs were barely visible in the main hall of the Auto Show, and of those, most were showcased as concept vehicles, anomalies in the show,” said Eco Times Magazine editor Timothy Boe, who attended the 2008 show while conducting research for his article “Green Wheels” on the subject. “This year, the EVs received equal billing on par with other seasonal offerings, evidence that the market is rapidly changing to reflect new consumer

demands. These displays show more of an attitudinal shift, a predictor of new standards to come.”

Electric vehicles have been around since the automotive industry’s early days, but the new EVs on exhibition rival any modern concept cars in design, technology and range.

Exciting new electric supercars have the potential to compete with any world-class racing vehicles because of their agility and speed, some with acceleration from zero to 60 in fewer than 4 seconds. In the absence of multiple rotating parts like pistons and crankshafts typical of combustion engines, electric vehicles have what the mechanically inclined call instant torque, which enables more rapid acceleration.

One determining factor lies in the vehicles’ batteries, which can make or break performance on an electric vehicle. Battery technology is advancing as fast as the EV technology, with new lithium-ion batteries that can be fully charged in less than 10 minutes currently being

developed by university engineers. Charging station standards will undoubtedly advance with battery technology as well.

“One reason demand for electric vehicles has been slow to escalate is the lack of infrastructure,” said Bruce Brimacombe, CEO of, E3 a new company that plans to install the first coast-to-coast charging station network throughout the nation’s connector markets. “We’ve seen a lot of level one and two charging stations being installed in major cities, but we hope to make all level charges available to EV drivers in between.”

“As the infrastructure grows, so will the demand,” Boe adds. He predicts that major auto shows will be presenting even more in EV technology next year. “We can see how quickly the EV market is already unfolding. The writing is on the wall.”

Photo courtesy of Los Angeles Auto Show

One of the auto industry’s best litmus tests determining growing trends happens each year at the Los Angeles Auto Show. Notably one of the world’s top automotive events, the Los Angeles Auto Show featured more than 50 world and North American debuts, plus more than a thousand of the latest sports cars, sedans, crossovers, SUVs and minivans.

info@EVStreet Magazine.com || 480.473.1430 || www.EVStreet Magazine.com

Buckle up, let’s go for a drive.Earning your loyalty is of paramount importance to us. During our inaugural season, we are offering incredible flexibility and steeply discounted rates as a reward for being among the first to advertise with us. If you’re in the business of serving the EV community, our readers want to find you. It’s our job to make sure that they do, and that your products or services make an impact!

EVStreet offers a wide variety of advertiser programs to suit any budget and marketing criteria from traditional print ads to enhanced digital options. Website advertising offers an economical option with generous visibility. Our digital reader presents high-tech options that can maximize exposure, optimize interactivity and expand your ad’s effectiveness. Advertiser advantages include SEO, website click-through, adjustable page sizes, sharing matrix features and performance tracking. Please ask us about other live action, animation and interactive features that enhance reader experience.

You’re in Pole PositionBe among the first to advertise with us and we’ll make it worth your while! During the first two quarters of 2012:

Buy any hardcopy ad, and receive the digital edition ad for free

Buy any digital edition ad, and receive a free banner on EVStreet.com

Buy any banner ad on our website and receive a free iink to your website in our EV Exchange directory

Green Light... GO!Please call us to discuss your marketing objectives. We will work with you to create an advertising program that gets results. meets your goals and stays within your budget. We offer exciting co-branding opportunities as well as custom special editions to serve as programs for your industry events.

Don’t have an ad? Don’t worry. EVStreet will design your ad for you. Please ask your sales representative about our special pricing.

Navigating the FutureStay tuned for our EVStreet Mobile Apps advertising opportunities in Q3 of 2012! The first will be a publication reader app for smart phones and tablets. The second is our GPS charging station locator, which will offer some exciting localized advertising opportunities to reach EV owners on the go.

We look forward to rallying with you!Please contact us: info@EVStreet Magazine.com || 480.473.1430 or visit us online at www.EVStreet Magazine.com

Test Your

Standard Placement 1x 2x 3x 4x 5x 6x Full Page $3000 $2800 $2600 $2400 $2200 $20002/3 Vert $2400 $2300 $2200 $2100 $2000 $18001/2 Page Hz. $1800 $1600 $1500 $1400 $1200 $10501/3 Vert/Hz. $1600 $1500 $1400 $1300 $1100 $9001/4 EV Exchange $650 $600 $550 $500 $450 $4001/8 EV Exchange $300 $275 $255 $225 $200 $175

Premium Placement (full pg) 1x 2x 3x 4x 5x 6x Inside Front L/Front R $4350 $4250 $4150 $4050 $3950 $3850Table of Conents $4000 $3900 $3800 $3700 $3600 $3500Editor’s Letter $4000 $3900 $3800 $3700 $3600 $3500Back Cover $5500 $5400 $5300 $5200 $5100 $5000Full- Special Placement $4000 $3800 $3600 $3400 $3200 $3000Two Page Spread $5500 $5400 $5300 $5200 $5100 $5000

Bi-Monthly Hardcopy Rates for 2012

Standard Placement 1x 2x 3x 4x 5x 6x Full Page $825 $755 $685 $625 $575 $4752/3 Vert $725 $655 $575 $485 $435 $3851/2 Page Hz. $650 $585 $500 $425 $385 $3501/3 Vert/Hz. $475 $435 $385 $345 $325 $2751/4 Eco Village $300 $275 $255 $225 $200 $1751/8 EV Exchange $200 $175 $155 $125 $100 $75

Premium Placement (full pg) 1x 2x 3x 4x 5x 6x Inside Front L/Front R $1150 $1100 $955 $850 $775 $685TOC/Editor’s Letter $1125 $975 $925 $850 $765 $700Back Cover $1150 $1100 $955 $875 $755 $700Full- Special Placement $1125 $975 $925 $850 $765 $685Two Page Spread $2275 $2125 $1875 $1725 $1625 $1175Cover Sponsor $5500 $5400 $5300 $5200 $5100 $5000Navigation Bar Sponsor $3500 $3400 $3300 $3200 $3100 $3000

Bi-Monthly Digital Rates for 2012

Placement 1x 3x 6x 9x 12x Homepage Tower fixed $650 $625 $600 $550 $500 Homepage Side Square fixed $550 $525 $500 $450 $425 Revolving Side Banner $300 $250 $200 $175 $150 EV Exchange Listing w/link $125 $100 $75 $50 $25

Monthly Online Rates for 2012

Innaugural Issue SpecialSign up to advertize in our first official issue and receive 10% off on your next ad contract in EV Street or any other BEAM Alliance hardcopy publication or 25% off any BEAM Alliance online or digital edition publication.

The Fine PrintPrices are subject to change as demand increases and limits space availability. Ads are subject to editorial and design approval, and must meet specifications defined herein. Reprints must be ordered when proofs are reviewed. Insertion fees must be paid 15 days prior to publication date. Advertorial space is charged at the same rate as display ad pricing. All advertorials are labeled “Special Advertising Section” and will be subject to editorial oversight (no charge). EVS will write advertorials; please call for rates.

2012Editorial Calendar

Jan/Feb (Preview)* R2Ei Energy Independence* Future Shock: Plug-in Truckin* E3: Driving the Future

March/April (Launch)* Ahead of the Curve: California Infrastructure Countdown* Zero-60 in Zero Emissions Supercar Concept to Reality

May/June* Road Rally Curcuit: EVs on Vacation* Plug-in Dune Buggies* A New Breed of Mechanic

July/August* SUVs Plug In* Personal Mobility Devices* Mopeds and Motorcycles

September/October* ICE - EV Conversions* Winterizing Batteries* 2013 Show Preview* Best EV Websites & Forums

November/December* The Year in Review:* 2012 Report Card* Tokyo / Los Angeles Shows

ad size specifications

EVStreet is printed on matte coated stock at 226 line screen. It is printed using GRACOL coated standards with a 20% dot gain. Total ink saturation 320%, and no UCA or GCR is recommended. EVStreet accepts both PC and Macintosh(saved for PC) digital files. All ads must include a laser proof or a mailed color proof. Please follow the guidelines below.

InDesign: Include a preflighted package of all placed graphics and fonts (printer and screen) or Export as a high res (press quality), editable PDF (include bleeds for full pages)

Illustrator: Include all placed graphics, turn all text to paths. Any spot colors must be converted to CMYK and export as a high resolution,(press quality) editable PDF (include bleeds for full pages) Do not add a line border, please specify color, we will add in house.

Photoshop: TIF (please flatten, LZW off ). No layered Photoshop files. Convert JPEG- RGB files to CMYK for color output @ 400 DPI or greater. PDF: Press Quality (Minimum 400dpi) Do not add a line border, please specify color, we will add in house.

PDF files only: Please be sure the file is distilled as press quality. PDF files up to 75MB are ac-ceptable by email. All others must be sent via Whale mail or Usendit it, or by CD. (Please send your Advertising Representative a hard copy of the ad or a low res PDF so we can match your digital file.) Do not add a line border, please specify color, we will add in house.

Rich Black Build: C30 M30 Y30 K100 (For larger areas. Black type is 100% black.)

Unacceptable files: Microsoft Word, PageMaker, Pages, Publisher and Corel Draw files are not accepted.

Accepted File FormatsPrint-ready (press quality) editable PDF (preferred), Adobe InDesign file, editable EPS & TIFF

Image Formats: CMYK TIFF images should be 400 dpi (at actual size). RGB & JPEG images should be 400dpi (at actual size) and will be converted to CMYK, tiff format.) Do not apply color management.

Colors All documents and art need to be converted to CMYK. (Pan-tone and spot colors must be converted to process.)

FontsAll ads must be supplied with active fonts, (mac)embed fonts or convert to outlines.

TypeFor best printing, no smaller than 9pts. Please limit use of process color recommend, reverse type no smaller than 12 pt and all black type should be 100% K, no knockouts, over print, or process with C5 M5 Y3 K100.

Supplied MaterialsPlease label all CDs, proofs and any other material with the company name, contact, phone number, issue and date.

EVStreet is not responsible for color inaccuracies if no color proof is provided. Advertiser assumes all liability with respect to the integrity and compatibility of supplied digi-tal files and proofs.

Publisher will not be responsible for ad reproduction if advertiser-supplied materials do not match specifications.

Submitting Your MaterialsVia email: design@EVStreetMagazine.comVia DropBox: Please call 480.473.1430 for instructions

Media Specifications

Full Page AdTrim Size: 8.250 x 10.750Bleed Size: 8.750 x 11.250Live Area: 7.750 x 10.250

Full Page Ad(no bleed)Trim Size: 7.300 x 9.950Live Area: 6.850 x 9.450

1/2 Page Ad (H)Trim Size: 8.250 x 5.150Bleed Size: 8.750 x 5.650Live Area: 7.750 x 4.650

2/3 Page Ad (V)Trim Size: 5.275 x 10.750 Bleed Size: 5.765 x 11.250Live Area: 4.715 x 10.250

1/3 Page Ad (H)Trim Size: 4.800 x 4.850Live Area: 4.350 x 4.500

1/3 Page Ad (V)Trim Size: 2.250 x 9.950 Live Area: 2.000 x 9.700

1/3 Page Ad (V)bleedTrim Size: 2.750 x 10.750Bleed Size: 3.250 x 11.250 Live Area: 2.250 x 10.250

1/6 Page Ad (V)Trim Size: 2.2500 x 4.8500Live Area: 2.0000 x 4.6500

EV Exchange (1/4 V) Trim Size: 3.591 x 4.7145Live Area: 3.200 x 4.3523

EV Exchange (1/8 H) Trim Size: 3.591 x 2.357Live Area: 3.200 x 2.176

2 Page Spread Trim Size: 16.500 x 10.750Bleed Size: 17.500 x 11.250Live Area: 16.000 x 10.250

(If text crosses the pages, please allow 1/2” from the center for gutter)

Questions? Please feel free to ask!. info@EVStreet Magazine.com; 480.473.1430 or visit us online at www.EVStreet Magazine.com