让事件更精彩

Eventown Group, an event marketing cross-platform organization, has four business platforms comprising of www.eventown.com.cn, destination management company (DMC), Exhibit services and public relations consultancy. Eventown is a reliable name in consultancy industry with 10 years' experience, have serviced for many well-know enterprises such as Apple Inc., Blackberry, Boston Consulting Group, Motorola, Nestle, Coca cola, Ballantine, United Airline, Air China, BMW, Adidas, the United States embassy, Harvard Alumni Association etc. Eventown have served more than 3,000 clients over the past decade, provided over 2,000 solutions.

About us

Professional Services

Investor Relations/Financial PR

Public Affairs/Governmental Relations

CSR Program

Car/Consumer Goods Promotion

Medical/Health Care Products Promotion

IT/3C Products Promotion

The fashion Goods Promotion

Sports Event/Sports Products Promotion

Program/Brand/Organization Promotion

Meeting/Exhibition Arrangement

Media Relations

Risk Management

PR strategy/Speech Training

Campaign Material Design

Group Structure

Leader of Destination Management Company

in China

Exhibition Services Company Focusing on Event Management,

Space Design & Exhibition Services

Expertise and systematical DMC based upon venue resources and authorized facilitator of www.chinadmc.cn in China

Comprehensive service capability of event planning, design, construction & on-site management，expert in large-scale events, exhibitions, terminal road shows etc.For more info. www.avepoch.com

www.eventown.com.cn Top 1 Website Provider on

Event Venues and Facilitators

Covering 152 major cities of China, 30000+ venue information, 3000+ professional solutions and 58560 registered clients. For more info. www.eventown.com.cn

provides all businesses with consulting service

Professional PR consulting company integrated with marketing strategy, PR design, event communication, media management and training services. For more info. www.hbchr.com.cn

Honest — Foundation

Brilliant — Soul

Customized — Guarantee

HBC（汉诺睿雅公关顾问有限公司）, dissemination of public relations as its

core business, provides all businesses with consulting service encompassing Public

Relation design of brands and products, the media dissemination, event marketing,

crisis public relations, experiential marketing and retail channel training.

Brand Strategy Public Relations Event Marketing

1. Market survey & research

2. Brand plan and strategy

3. Brand diagnosis

4. Brand system establishment

5. Launch strategy and management

6. Operational marketing management

1. Strategic design of PR

2. Management of corporate image

3. Building & maintaining media relations

4. Mass media dissemination

5. Crisis warning & management

6. Daily monitoring of media

1. Annual design of event marketing

2. Project design of event marketing

3. Process supervision of event management

4. Managing and executing event spread

5. Performance evaluation of event spread

6. Event execution and management

Digital Marketing Training Creativity & Design

1. Course design

2. Courseware designing

3. Method innovation

4. Process management

5. Trainer invitation

1. Brand image design

2. TVC creativity and design

3. Visual design of activities

4. Visual design of website

5. Spatial visual creativity

HBC Service Area

1. design and executing of

digital marketing

2. Warning and handling net crisis

3. Optimizing search engine

4. Placing net advertisement

5. Making websites

Core competitive advantages

Local service network covering 31 principal cities

Good reputation of media cooperation within the field

Experienced professional consultant team and executive team

Rich managerial experience of brand and event dissemination

Rich experience and cases of handling crisis public-relations

Application and experience of new marketing model based on the Internet

CSR’s strategic suggestions and rich successful cases

Rich top governmental resources and close cooperation with them

Professional writing team from media within the field

Professional, fast and suitable service provider

1. More in-depth observation into local market

2. More reasonable charging standard

3. More capable of integrating resources

4. Quicker responding speed

5. Strong service consciousness

Comparing with Int’l PR Agency Comparing with Local PR Agency

1. Resource integration & three-dimensional dissemination 2. First-rate teams with elites of international vision 3. More professional and scientific regulations of business operation

4. Stronger team spirit

5. Strong drive for result

CASE STUDY

Premiere of NBA movie Amazing

Project overview

Strategy design

Premiere of Amazing, the first movie of NBA

Time: September 2013

Place: Park Haytt Beijing

Scale: 150 media

As one of the inventors of this moive, NBA is to combine this movie premiere with basketball and its brand. Eventown will contrive to make it with its rich experience in evern marketing and management.

Implementation effect

Integrate the element of NBA basketball element with the theme of movie “Amazing” and provide a good interaction platform for field media, NBA cheering squad from America and stars.

Golf Invitation Tournament of United Airlines

Project overview

Strategy design

Golf Invitational tournament for high-end customers acknowledging Time: September 2013 Address: Golf Club in Yanxi Lake, Beijing Scale: 100 persons

Golf Competition is a high-end project of VIP of United Airlines. It not only needs to be organized smoothly with highlight point, but also perfect each detail in the experiencing for guests.

Implementation effect

By taking advantage of the advantageous site resource, Euentown signs the best private golf club in Beijing to hold this activity and has a price advantage. With professional management team, Euentown provides guests a splendid activity.

2013 Apple Store Manager

Training in China

Project overview

Strategy design

Time: August 2013 Address: Beijing Scale: 150 persons

The training curriculum design of Apple has always been the model in the industry. The key point is to abandon the traditional model, have paperless training, make use of high-tech to realize extraordinary training experience and memory function and enrich the entertainment in training.

Implementation effect

“This is not only a training, but also a journey full of exploring spirit. At last, we harvest knowledge, as well as courage and fridenship.” --Store Manager of Zhongxin City, Shenzhen

Before November

20

After November 25

11.20-11.25

Suning.com Binggo Beauty Makeup Marketing

Project Overview

Strategy Design

Implementation effect

From November 20 to November 25 in 2013, “Binggo Trendy Boy Hairstyle Competition” was planned, in which the theme #In bad friends’ season, disclose the stupid hairstyle beside# is just one of the microblog activities.

Binggo beauty makeup is an e-business platform of makeup purchasing that is subordinate to Suning.com. By taking advantage of the large group of male customers in Suning.com, the limitation of client base in beauty makeup website is expected to break by hyping the male’s modeling.

Within 4 months, 20 various activities were held, with 3,000 pieces of microblogs being delivered and the number of fans increasing to over 900,000..

#In bad friends’ season, disclose the stupid hairstyle beside#

Declare the information of prize winning to enhance the effect of prize stimulation on internet users.

Fans of official microblog naturally increase to 750,000 and that of official wechat increase to 545. High frequency of interaction Participators in wechat topic reach over 90,000

The number of fans is 290,000 Not many participators in topics Low frequency of interaction

热门微博总榜TOP16

August 1 Battle of Suning.com Binggo Beauty Makeup

Project overview

Strategy design

Implementation effect

Binggo Beauty Makeup is a new merged makeup channel of Suning.com. As a new promoted brand in the direct makeup E-business field, it needs to attract target audiences and occupy some position in this industry.

Take part in the August 1 Sales Promotion Battle with two magnates of Lefeng.com and Jumei.com, as well as the microblog hype of topics such as # Questions for Chen Ou# and # Shameless low price#, to disorganize competitors’ pace in sales promotion and make the brand more popular.

Two pieces of microblogs rank TOP16 and TOP31, with one of them being the TOP1 in the topic list of Fashion Channel. On the activity day, 133 pieces of microblogs were written, being transmitted for 250,000 times, with the quantity of exposure reaching 150 million. The number of fans of the official microblog of Binggo increases by over 10,000 and the index of Baidu and microblog increases several times over.

Paneral Art Exhibition Dinner Party

Project overview

Activity design

February 2013 300 persons Imperial Ancestral Temple in Beijing

As the international high-end clock brand, Paneral provides a matching high-end experience for guests. For each detail including site selection, catering management and programs arrangement, Euentown tries best to make it perfect.

Implementation effect

As the appointed cooperative partner of the Imperial Ancestral Temple, it makes very strict safety management in holding activity in national key cultural ancient building to provide a wonderful experience of Chinese culture for guests.

58 TongCheng

Project overview

Theme of activity: Feast of millions of prize in the magical week of 58 TongCheng. Time: May 4- May 12

Implementation effect

Media: 1. Frequency of 55 in national network media; 2. Print media: frequency of 15, totaling 9,000 characters. Thoroughly open the first week of 58 TongCheng core city brand marketing propagation and construct omnibearing and stereoscopic propagation path.

Communication strategy

Take the start of Magic Week of 58 TongCheng as the news point and millions of prize as the attracting point, based on the support from all commercial tenants and the purpose of providing especially material benefit to customers, to reflect the significance of this activity.

Wyeth Product PR Communication

HBC design communication strategies to fully understand the new products of

Wyeth Covering more than 200 media reports, in Beijing,Shanghai, Chengdu,

Shenzhen and so on

Item outline

As Nestlé's retainer PR agency for 2 years, HBC have managed its official WEIBO at SINA, which promoting its brand awareness and well combined the product and brand concept.

Through organizing WEIBO event, passing on product massage and communicating with followers, Nestle Milo jumped into popularity on WEIBO, which also made their target audience correctly understand the product as well as the branding proposition.

The retainer PR service for Nestle Milo

Item outline

Through communication with mainstream media, not only product information, but also brand's core value. Greatly improved the

reputation of Lindt & Sprüngli via media activities such as chocolate tasting night, group event to helping attendees learn

appreciate the chocolates.

Lindt & Sprüngli event marketing

Item outline

To promote products' popularity and to boost sales,

we planned a new products launching for KIRIN Inc.

Invited many food media attended and tasted all of

safe healthy fashionable & fresh products.

Interesting event design have shown all the guests

and media a pleasure experience through the graffiti

contest, web design, activities management.

午后の红茶 new products launching

Item outline

PR Communication of EPR-Jack Wolfskin

The usage of BBS and micro blog to release important activities information has attracted 876956 clicks

and 2663 replies, in total more than 87000 people.

Through the efforts, the official web site of the 773346 times and 4924 people apply for page view

Executive effect

The chain store ‘Kang-shi-fu private beef noodles 'restaurant’ ,a famous brand belongs to TING HSIN International Group was held a grand opening for the fourth restaurant in Chengdu China, as well as conducted the final round for the National workstation competition.

A standard of restaurant operation management and service pattern was published by this event, a brand new idea of transparent management through the brand strategy and dissemination, to set a good example as a leader position for Kang-shi-fu in the chain restaurant industry.

A grand opening with a national workstation competition of Kang-shi-fu restaurant

Item outline

20th Anniversary of TRENDS Group Project overview

August 10, 2013 2,000 persons Wukesong Cultureand Sports Center

Core strategy

Implementation effect

By taking advantage of the mature management experience, thorough team guarantee and rigorous security preparedness, Euentown will promise the guests to have an extraordinary night.

This is one of the most important brand activities in fashion. The field design shall be innovative. Make sure of the safety of concentrated stream of people. Shaped tent should be distinctive.

A’er Shan Mineral Water PR Communication Item outline

Strategic design

Executive effect

JJianxin took the resource advantage and founded the A’er Shan Mineral Water CO.,Ltd., and the company is committed to the product development business of national high- quality water source areas. In 2010, A’er Shan Mineral Water was released in the market.

Promote the distinctive water source of A’er Shan on the first releasing ceremony to advocate a healthy drinking idea, the activity has invited Liu Yifei to be the spokesman and cooperated with the World Expo & Fair Park to expand the influence scope of both the brand and the products.

Through marketing the products and a serials of products communication plans, in order to make the concept of healthy drinking deeply into the consumers’ hearts, build the reputation and brand perception, in the way of news broadcasting, making the products grounded on CCTV and BTV.

May you only read Eventown introduction less then 10 minutes,

But we devote to Brand strategy & Event marketing more then 10 years,

Never stop to learn, Never stop to think, Never stop to service…

北京市朝阳区八里庄东里1号莱锦文化园CN15（1-2层）（100025）

T. + 8610 56120878 F. + 8610 85597938 www.eventown.com.cn

www.hbcpr.com.cn