everyone is a designer, whether you like it or not

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EVERYONE IS A DESIGNER Whether You Like it or Not

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Post on 27-Jan-2015

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How many people offer input that shapes your product design? How many of them are designers? In order to scale design thinking throughout your organization, you need non-designers on your side. Examine how Hudl moved from hero design to shared design with the help of Lean UX. You'll learn how to help your team more consistently create outstanding products.

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Page 1: Everyone is a Designer, Whether You Like it or Not

EVERYONE IS A DESIGNER

Whether You Like it or Not

Page 2: Everyone is a Designer, Whether You Like it or Not
Page 3: Everyone is a Designer, Whether You Like it or Not
Page 4: Everyone is a Designer, Whether You Like it or Not

I can’t do this all by myself.

Page 5: Everyone is a Designer, Whether You Like it or Not

Visual designerInteraction designerFront-end engineerTeacher

Page 6: Everyone is a Designer, Whether You Like it or Not
Page 7: Everyone is a Designer, Whether You Like it or Not
Page 8: Everyone is a Designer, Whether You Like it or Not
Page 9: Everyone is a Designer, Whether You Like it or Not
Page 10: Everyone is a Designer, Whether You Like it or Not
Page 11: Everyone is a Designer, Whether You Like it or Not

1. Background

Page 12: Everyone is a Designer, Whether You Like it or Not

1. Background2. Thesis

Page 13: Everyone is a Designer, Whether You Like it or Not

1. Background2. Thesis3. Lean UX at Hudl

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Make better products by making everyone a design teammate.

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1. BACKGROUND

Page 16: Everyone is a Designer, Whether You Like it or Not

Have you ever thought about how many people actually influence your designs?

Page 17: Everyone is a Designer, Whether You Like it or Not

OBVIOUS

Page 18: Everyone is a Designer, Whether You Like it or Not

Designers

OBVIOUS

Page 19: Everyone is a Designer, Whether You Like it or Not

Designers

Developers

OBVIOUS

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Designers

Developers

Product Managers

OBVIOUS

Page 21: Everyone is a Designer, Whether You Like it or Not

Designers

Developers

Product Managers

Executives

OBVIOUS

Page 22: Everyone is a Designer, Whether You Like it or Not

Designers

Developers

Product Managers

Executives

Quality Assurance

OBVIOUS

Page 23: Everyone is a Designer, Whether You Like it or Not

Designers

Developers

Product Managers

Executives

Quality Assurance

OBVIOUS

Page 24: Everyone is a Designer, Whether You Like it or Not

LESS OBVIOUS

Page 25: Everyone is a Designer, Whether You Like it or Not

Legal

LESS OBVIOUS

Page 26: Everyone is a Designer, Whether You Like it or Not

Legal

Sales & Marketing

LESS OBVIOUS

Page 27: Everyone is a Designer, Whether You Like it or Not

Legal

Sales & Marketing

Spouses

LESS OBVIOUS

Page 28: Everyone is a Designer, Whether You Like it or Not

Legal

Sales & Marketing

Spouses

Customer Service

LESS OBVIOUS

Page 29: Everyone is a Designer, Whether You Like it or Not

Legal

Sales & Marketing

Spouses

Customer Service

Loud Customers

LESS OBVIOUS

Page 30: Everyone is a Designer, Whether You Like it or Not

Legal

Sales & Marketing

Spouses

Customer Service

Loud Customers

LESS OBVIOUS

Page 31: Everyone is a Designer, Whether You Like it or Not

How many are aware of their impactimpact on design?

Page 32: Everyone is a Designer, Whether You Like it or Not
Page 33: Everyone is a Designer, Whether You Like it or Not

Design & UX are so hot right now.

Page 34: Everyone is a Designer, Whether You Like it or Not
Page 35: Everyone is a Designer, Whether You Like it or Not
Page 36: Everyone is a Designer, Whether You Like it or Not

Design is suddenly important

Page 37: Everyone is a Designer, Whether You Like it or Not

Design is suddenly important

Anyone can design

Page 38: Everyone is a Designer, Whether You Like it or Not
Page 39: Everyone is a Designer, Whether You Like it or Not
Page 40: Everyone is a Designer, Whether You Like it or Not
Page 41: Everyone is a Designer, Whether You Like it or Not

Get ready for a reality check.

Page 42: Everyone is a Designer, Whether You Like it or Not

2. THESIS

Page 43: Everyone is a Designer, Whether You Like it or Not

EVERYONE IS A DESIGNER

Page 44: Everyone is a Designer, Whether You Like it or Not

Clearly, not everyone is a good designer.

Page 45: Everyone is a Designer, Whether You Like it or Not

Executives “swoop and poop.”

Page 46: Everyone is a Designer, Whether You Like it or Not

Developersdefend theirdatabase.

Page 47: Everyone is a Designer, Whether You Like it or Not

PMs demandmore, faster.

http://insideintercom.io/an-interview-with-andy-budd/

Page 48: Everyone is a Designer, Whether You Like it or Not

Junior designers brag on Dribbble.

Page 49: Everyone is a Designer, Whether You Like it or Not

They’re all dramatically affecting your team’s designs.

Page 50: Everyone is a Designer, Whether You Like it or Not

Whether you like it or not...

Page 51: Everyone is a Designer, Whether You Like it or Not

EVERYONE MUST DESIGN

Page 52: Everyone is a Designer, Whether You Like it or Not

3. LEAN UX AT HUDL

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LEAN UX AT HUDL

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Outcomes Over Outputs

LEAN UX AT HUDL

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Outcomes Over Outputs

Always Be Researching

LEAN UX AT HUDL

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Outcomes Over Outputs

Always Be Researching

JIT Collaboration

LEAN UX AT HUDL

Page 57: Everyone is a Designer, Whether You Like it or Not

Outcomes Over Outputs

Always Be Researching

JIT Collaboration

Living Style Guides

LEAN UX AT HUDL

Page 58: Everyone is a Designer, Whether You Like it or Not

Outcomes Over Outputs

Page 59: Everyone is a Designer, Whether You Like it or Not
Page 60: Everyone is a Designer, Whether You Like it or Not
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JAKE QA

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Always Be Researching

Page 65: Everyone is a Designer, Whether You Like it or Not

JOHN PMSAM QA

TOM SUPPORT

Page 66: Everyone is a Designer, Whether You Like it or Not

MATT BIZDEV

Page 67: Everyone is a Designer, Whether You Like it or Not

JIT Collaboration

Page 68: Everyone is a Designer, Whether You Like it or Not
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Living Style Guides

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FLICKR PHOTO CREDIT SLACKPICS

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ANDY DESIGN

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EVERYONE IS A DESIGNER

Thanks,@noluckmurphy

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SOURCES

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BOOKSLean UX, Jeff Gotthelf

The User Experience Team of One, Leah Buley

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INTERMIST“Why Everybody is a Designer,” Everett McKay uxdesignedge.com/2010/03/why-everybody-is-a-designer/

“Everyone is a Designer,” Tyler Dow tylerdow.com/everyone-is-a-designer/

“Don’t be a Gatekeeper,” Julie Zhou medium.com/the-year-of-the-looking-glass/5c48db173662

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INTERMIST“Rising Above the Shark-Infested Waters of Design,” Julie Zhou medium.com/the-year-of-the-looking-glass/2c55d9c73193

“The Dribbblisation of Design,” Paul Adams insideintercom.io/the-dribbblisation-of-design/

“An Interview with Andy Budd,” Des Traynor insideintercom.io/an-interview-with-andy-budd/

Page 80: Everyone is a Designer, Whether You Like it or Not

INTERMIST“Adam Connor Design Studio,” Sean Carmichael uie.com/brainsparks/2013/08/29/adam-connor-design-studio/