everyone is an ia - world ia day 2015 (bristol, uk)
TRANSCRIPT
Increased ambient information scentSeptember - December 2014
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Project SkunkIncreased ambient information scent
Marketing the UXA team Increasing trust and predictability Increasing profile
September - December 2014
We know we’re succeeding when... •CDs are asking for UXAs regularly. •UXAs and UXDs can both describe what
UXAs do and are for.
Initial tasks •UXA section in the big PDF with profiles
and shared template •Agreed set of problems/principles which
we are able to present and categories work under. Search for ‘The Reflective practitioner’
It’s worth all the effort.
UXAs at the BBC do three things.
We support others to do IA. We do IA ourselves. We spot opportunities to connect things.
1 2 3
Great IA is an invisible art.
We find connections and make the most of them.
We’re also careful to make sure different things don’t get tangled.
But sometimes you need to show your working to let others in on the secret.
We think analytically, creatively.
1. Be part of the solution. 2. Architecture enables design. 3. Don’t rely on magic.