evolve'15 | maximize | gary gamitian | informatica
TRANSCRIPT
AUGUST 18, 2015
AEM ROUND 2AEM On-Premise to AEM in the Cloud
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AEM ROUND 2AEM On-Premise to AEM in the Cloud
Gary GamitianDirector of Web DevelopmentInformatica
Email: [email protected]
Twitter: @followgaryg
LinkedIn: https://www.linkedin.com/in/garygamitian
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On-premise AEMAdvantages• Total Control – Security, Data, Trained Staff• Infrastructure – limit dependencies on outside resources• Upgrades/Fixes – projects stay on target
Disadvantages• Investments – hardware/software• Control– Same controls may haunt you; datacenter downtime, wcms issues,
capacity• Personnel – costs associated with hiring staff, training
Ultimately, it comes down to how you operate your business.
AEM ROUND 2AEM On-premise
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SuccessFactors 2012 initial findings
Typo3 Open Source CMS – broken and abandoned
WCMS Research
Adobe CQ 5 – Leader: Gartner’s Magic Quadrant for Web Content Management
The Adobe Day…
AEM ROUND 2SuccessFactors
IT as a Service – 2 month delay for storageSmall team doing great things with a fresh start using Adobe CQ – 6 monthsApplied best practices around metadata and taxonomy
The SuccessFactors Technical Stack• AEM/AEM DAM• Adobe Analytics• Adobe Target• BrightEdge SEO• BrightCove video delivery platform• DemandBase – Keys for Analytics, Content, and Forms• Eloqua/Marketo/SAP L2R• Personalization with AEM – simple rules based offers using DemandBase watch lists• Manual globalization effort• 3Share ROM
AEM ROUND 2SuccessFactors Approach
AEM ROUND 2SuccessFactors Results
Best practices for lead generation
Global engagement
Compelling Experiences
Gaining insights into customers’ online activities
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Outsourcing AEM• Security – preventing threats and protecting data• Speed– agility to scale when necessary• Datacenter Expertise – operate and manage upgrades both software and
hardware• Performance– platform availability
AEM ROUND 2Considerations
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AEM ROUND 2Informatica
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Customer Experiences that are differentiated• Real time and agility• Cloud trials have follow up call within five minutes of starting their trial• Metrics and ability to measure performance – If you can’t measure it, you
can’t manage it.• 3-4x increase in email open rates and ctr when applying behavioral
marketing• Same model now applies to the web• Predictive lead scoring engine with Lattice Engines• Marketing activities to revenue, not pipeline.• Leverage Informatica technology for data cleanliness, example: campaign
code stitching in Salesforce• All web data stitched together with attribution
AEM ROUND 2Marketing at Informatica
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Metadata and Taxonomy
AEM ROUND 2Adobe Experience Manager
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Meta data and Taxonomy
AEM ROUND 2Adobe Experience Manager
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Web components
AEM ROUND 2Adobe Experience Manager
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AEM ROUND 2Analytics
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AEM ROUND 2Homepage Targeting
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AEM ROUND 2Homepage Targeting - Results
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AEM ROUND 2Homepage Targeting - Results
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AEM ROUND 2International Sitemap
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AEM ROUND 2AEM MSM & Clay Tablet
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AEM ROUND 2Search
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AEM ROUND 2SEO and AEM
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AEM ROUND 2Next Steps
Agile Methodology• Two week sprints• Extensive QA and Regression testing
Upgrades• Mascot for AEM 6.1 – October• Oak
Global Rollout• 30 language country sites
Marketing Activities• Align account based marketing (ABM) efforts• Chat• Free trials
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Vendor Selection – Most Important Decision• Do your homework• Follow up on referrals• Stick with experienced developers for all technologies that will be used• Collaboration is key• Apply web best practices with forms, content, and responsive design• Be realistic with delivery dates
AEM ROUND 2Ensuring Success
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AEM and Web Best Practices • Have a partnership with IT• Build custom page templates• Leverage a web component system and use it – avoid OOTB components• Apply comprehensive metadata and taxonomy program.• Get analytics right with your go live.• Think global. You don’t want to have to refactor components for
translation.• Use AEM DAM Assets and make a fresh start• Collaboration across teams is key – play nice• Test, refine, and deploy – prove the HIPPO wrong• Let the data lead the way• Have fun!
AEM ROUND 2Ensure Success
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AEM ROUND 2Thank you!
Gary GamitianDirector of Web DevelopmentInformatica
Email: [email protected]
Twitter: @followgaryg
LinkedIn: https://www.linkedin.com/in/garygamitian