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黄晧 全广告1101 20111304332

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Page 1: Exceptional Car Advertisements
Page 2: Exceptional Car Advertisements

Welcome to the world of car ads.

黄晧全广告1101

20111304332

Page 3: Exceptional Car Advertisements

CONTENTS

Mercedes Benz - The Art of Lighting

Cadillac - The Pursue of Edges

Volvo - The Prevention of Emergency

TV Commercials

Print ads

Jaguar F-Type - It’s Good to be Bad.

Kia Soul - Totally Transformed

Toyota - Add Humor

Lamborghini - Disaster Film Fanatic

Page 4: Exceptional Car Advertisements

Print ads

Page 5: Exceptional Car Advertisements
Page 6: Exceptional Car Advertisements

Mercedes-BenzThe Art of Lighting

As the biggest luxury automaker in the world, Mercedes-Benz always emphasize

photography in their commercials. Among the basic elements of a good photography,

lighting is the most emphasized by Mercedes-Benz. Their photographers have been

working hard on how to fully display the shape and the lines of the cars. Good

examples are the launch commercial for their X218 CLS Shooting Brake and W222

S-Class.

Mercedes-Benz CLS Shooting Brake launch commercial, 2012.

Page 7: Exceptional Car Advertisements

Mercedes-Benz S-Class commercial, 2013.

Page 8: Exceptional Car Advertisements

CadillacThe Pursue of Edges

Founded in 1902, American automaker Cadillac is one of the historic automaker

on the planet. To keep consumers aware of them in the 21st century, Cadillac came

up with the “Art and Science” design language, first seen on their Evoq concept car

released in 1999. Later in 2002, the first Cadillac production car with an edgy shape

like a diamond, CLS, was released. From then on, they have been trying to promote

their advanced design in their print ads.

Page 9: Exceptional Car Advertisements

Advertisements displayed:2014 Cadillac CLS commercial, 2014.2014 Cadillac ELS commercial, 2014.2015 Cadillac Escalade commercial, 2015

Page 10: Exceptional Car Advertisements

VolvoThe Prevention of Emergency

Volvo C70 “Almost Completely Safe” commercial, 2006.

Emergencies are quite annoying for

people, especially when you are driving

a convertible. You may have already

been fed up with bees, bird droppings or

even UFOs. Well, this is good news for

you. As the commercials show, if you’re

in a Volvo C70, you will be safe under

those circumstances because it takes

shorter time to close the roof than you

would imagine. Clever, isn’t it?

Page 11: Exceptional Car Advertisements

TV Commercials

Page 12: Exceptional Car Advertisements

Jaguar F-TypeIt’s Good to be Bad.

As F-Type Coupé was about to release in the US, Jaguar released a 60-second

commercial ‘Rendezvous’ for publication during Super Bowl 2014 as part of the

“British Villains” campaign. Featuring Sir Ben Kingsley, Tom Hiddleston and Mark

Strong who’d all starred in Hollywood movies as villains before, the commercial

was displaying the edgy side of the luxury brand. In the commercial, Mark Strong

was driving a F-Type, whom Tom Hiddleston was on a helicopter trying to chase

while Sir Ben Kingsley was in a house watching them through a computer. It was

then premiered on YouTube and has gained more than 16 million clicks now.

Page 13: Exceptional Car Advertisements

Kia SoulTotally Transformed.

‘Totally Transformed’ was released by Kia for their 2014 new model Soul. Unlike

many other car commercials, its main characters are three hamsters who were very fat

at the beginning and finally become fit and strong after various exercises. It is, in fact,

Kia’s imply for their greatly transformed new Soul.

Page 14: Exceptional Car Advertisements

ToyotaAdd Humor.

To promote their 2014 new Corolla, Toyota released a quite unique commercial called

Like You’ve Never Seen Before. All the facilities for shooting this ad is shown on it

including a GoPro camera on a Turtle. So in this video, not only can you see the car ad

itself, but also the way they filmed it. You’ve never seen anything like it before, right?

Page 15: Exceptional Car Advertisements

Toyota Hilux was proven

one of the toughest cars in the

world on British car show Top

Gear. So when Toyota tried to

promote the new 2012 model

in New Zealand, they tried to

emphasize its toughness. It’s

called Tougher Than You Can

Imagine. A man went through

almost all the toughest

environment on the planet in

his Hilux, seeing many

unbelievable things. It has a

quite funny ending. See it on

Toyota New Zealand’s official

channel on YouTube.

As usual, Toyota released a

funny commercial on 2013 Super

Bowl. This one is mainly about a

family met a woman who could

fulfil all their wishes after getting

a brand new 2013 Toyota RAV4.

Talking Squirrels can be seen on

this ad.

Page 16: Exceptional Car Advertisements

LamborghiniDisaster Film Fanatic.

In 2011, Lamborghini released their new V12 supercar Aventador which has a fairly

edgy design like other Lamborghini models. To display its enormous power and mad look,

Lamborghini released a commercial quite suitable for it. An Aventador was surging on the

road towards a tremendous storm. It didn’t stop in the end. Instead it went straight inside

the storm and did doughnuts, making a lot of dust and smoke. Got guts.

Page 17: Exceptional Car Advertisements

The Aventador commercial became quite successful. So in 2014 when Lamborghini

released a new supercar Huracán, they decided to use a similar idea. A storm was about

to come soon. At this point, a man was told to get out of the city as quick as possible. It

seemed like a mission impossible but luckily, he’d got a Huracán for it.

Page 18: Exceptional Car Advertisements