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Z23 November 3-9 2016 EXCEPTIONAL Marketing Awards (EMA) celebrates excellence and innovation across the marketing pro- cess within the business spectrum. They recognise organisations and people who have pushed their brands towards measuring success through effective running of their marketing plans. This year these awards were presented on October 21, 2016 at the eighth Annual Marketers’ Convention held at the Elephant Hills in Victoria Falls. The EMA dinner was sponsored by Branding Con- cepts and the theme of the evening was “Hollywood Glam”. However the night was more about celebrating the achievements and organisations that have improved service delivery and executed their strategies well. The most coveted award of the night was the Mar- keter of the Year which was sponsored by Alpha Me- dia Holdings. It was won by an enthusiastic marketer, who heads the marketing team at NetOne , Juliet Ziswa. This award is given to an individual who has spearheaded or implemented a financially viable pro- motional campaign. The award winner should be innovative and has put forward a successful and innovative idea and should be a team player. They are required to demonstrates the highest level of customer relationship management skills and should be hard working and be able to demonstrate extraordinary success despite unavailability of ad- equate resources. The first runner up for this award was Workmore Chimweta of National Foods and the second runner up was Andrew Tawodzera, marketing manager of Steward Bank. The song of the evening was “Mdara Achauya” by Jah Prayzah which was appropriate as Denny Maran- dure, CEO of ZOL collected the award for Marketing Oriented CEO of the Year, the second year in a row. As he accepted the award he defined marketing as “enthusiasm transferred to the consumer”. The criteria for this award, which was sponsored by Alpha Media Holdings as well, includes the fol- lowing; the individual should be forward thinking, a risk taker and always comes up with innovative ideas. He/she should motivate and inspire marketers and other aspiring marketers around and should en- sure that executions meet objectives. Other criteria looked at how the CEO or manag- ing director makes quick decisions and is not always passed by time and actively shares responsibility with his or her team, as well as execute excellent com- munication skills and customer relationship manage- ment for both internal and external staff. Chipo Mtasa, TelOne CEO was the second run- ner up for this award, while Lance Mambondiani the CEO of Steward Bank was the first runner up. The award for the exceptional product/ service launch, which was sponsored by First Mutual Life, was a tightly contested one and was awarded to Steward Bank for their launch of Agent Banking. The first runner up was OneFusion which is a new comprehensive prepaid package for data, voice and SMS with loyalty bonuses launched by NetOne. The second runner spot was scooped by Zuva, for launching the Zuva Fuel Cash Card. The Integrated Promotional Campaign of the Year award went to One Fusion. This campaign was successfully and had most ra- dio fanatics singing along to the Winky D jingle. A close contender to the award was the Econet 7x Promotion which was first runner up. The second runner up was the ZOL Fibroniks cam- paign. This year the award criteria was slightly different and focused more on how the campaign was execut- ed using different channels. The award was sponsored by African Sun. The Customer Engagement Excellence Award was awarded to Multichoice. The first runner up was Gloria, while the second runner up was ZOL. The criteria of this award was as follows: the par- ticipants of this award should have established the ways in which customers share brand experiences and the customer engagement programs should prove to have a positive growth of the brand; the pro- Exceptional Marketing Awards – Celebrating professional excellence grams should be customer orientated and effective loyalty programmes should have been implemented; the participants should have established the ways in which customers share brand experience; the cus- tomer engagement programs should prove to have a positive growth of the brand and the programmes should be customer orientated. The award was spon- sored by Select Research. To Z24 Steward Bank received the Best New Product/Service of the Year award

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  • Z23November 3-9 2016

    EXCEPTIONAL Marketing Awards (EMA) celebrates excellence and innovation across the marketing pro-cess within the business spectrum.

    They recognise organisations and people who have pushed their brands towards measuring success through effective running of their marketing plans.

    This year these awards were presented on October 21, 2016 at the eighth Annual Marketers Convention held at the Elephant Hills in Victoria Falls.

    The EMA dinner was sponsored by Branding Con-cepts and the theme of the evening was Hollywood Glam.

    However the night was more about celebrating the achievements and organisations that have improved service delivery and executed their strategies well.

    The most coveted award of the night was the Mar-keter of the Year which was sponsored by Alpha Me-dia Holdings.

    It was won by an enthusiastic marketer, who heads the marketing team at NetOne , Juliet Ziswa.

    This award is given to an individual who has spearheaded or implemented a financially viable pro-motional campaign.

    The award winner should be innovative and has put forward a successful and innovative idea and should be a team player.

    They are required to demonstrates the highest level of customer relationship management skills and should be hard working and be able to demonstrate extraordinary success despite unavailability of ad-equate resources.

    The first runner up for this award was Workmore Chimweta of National Foods and the second runner up was Andrew Tawodzera, marketing manager of Steward Bank.

    The song of the evening was Mdara Achauya by Jah Prayzah which was appropriate as Denny Maran-dure, CEO of ZOL collected the award for Marketing Oriented CEO of the Year, the second year in a row.

    As he accepted the award he defined marketing as enthusiasm transferred to the consumer.

    The criteria for this award, which was sponsored by Alpha Media Holdings as well, includes the fol-lowing; the individual should be forward thinking, a risk taker and always comes up with innovative ideas.

    He/she should motivate and inspire marketers and other aspiring marketers around and should en-sure that executions meet objectives.

    Other criteria looked at how the CEO or manag-ing director makes quick decisions and is not always passed by time and actively shares responsibility with his or her team, as well as execute excellent com-munication skills and customer relationship manage-ment for both internal and external staff.

    Chipo Mtasa, TelOne CEO was the second run-ner up for this award, while Lance Mambondiani the CEO of Steward Bank was the first runner up.

    The award for the exceptional product/ service launch, which was sponsored by First Mutual Life, was a tightly contested one and was awarded to Steward Bank for their launch of Agent Banking.

    The first runner up was OneFusion which is a new comprehensive prepaid package for data, voice and SMS with loyalty bonuses launched by NetOne.

    The second runner spot was scooped by Zuva, for launching the Zuva Fuel Cash Card.

    The Integrated Promotional Campaign of the Year award went to One Fusion.

    This campaign was successfully and had most ra-dio fanatics singing along to the Winky D jingle.

    A close contender to the award was the Econet 7x Promotion which was first runner up.

    The second runner up was the ZOL Fibroniks cam-paign.

    This year the award criteria was slightly different and focused more on how the campaign was execut-ed using different channels.

    The award was sponsored by African Sun.The Customer Engagement Excellence Award was

    awarded to Multichoice. The first runner up was Gloria, while the second

    runner up was ZOL. The criteria of this award was as follows: the par-

    ticipants of this award should have established the ways in which customers share brand experiences and the customer engagement programs should prove to have a positive growth of the brand; the pro-

    Exceptional Marketing Awards Celebrating

    professional excellencegrams should be customer orientated and effective loyalty programmes should have been implemented; the participants should have established the ways in which customers share brand experience; the cus-tomer engagement programs should prove to have a positive growth of the brand and the programmes should be customer orientated. The award was spon-sored by Select Research. To Z24

    Steward Bank received the Best New Product/Service of the Year award

  • Z24 November 3-9 2016

    maz exceptional marketing awards sUpplement

    From Z23The Exceptional Product Combo Award, which was

    sponsored by ZOL, was awarded to Ecocash Diaspora. EcoCash Diaspora is an exciting product designed

    with Zimbabweans around the world in mind. It is a safe, secure and instant way to send money

    to Zimbabwe. EcoCash Diaspora has partnered with various repu-

    table agents and partners to make sending money back home more convenient, quick and stress-free.

    The first runner up was Cimas iGo, while the second runner up was Lobels and Arenel Biscuits.

    The Radio Advert of the Year was awarded to Tan-ganda for their fun, catchy jingle, Tanganda is our tea.

    This award was sponsored by VPCG. The first runner up was Econet for the Shinsoman

    Jingle. The second runner up was ZOL. The winner for the

    Best TV Advert was ZOL, while Ecosure and Econet were runners up. This award was sponsored by ZBC.

    Econet was awarded the Best Print Advert, while NetOne and TelOne were runners up.

    The Best Print Advert was sponsored by Daily News. These categories were dominated by the telecom-

    munications sector. The Exceptional Corporate Social Responsibility

    Campaign was awarded to Econet for their Higher Life programme and the award was sponsored by NSSA.

    Some of the new awards that were awarded were the Brand Manager of the Year, The Chairpersons Award and Best Website for 2016.

    Brand Manager of the Year award, which was spon-sored by IMM, was awarded to Liberty Kazhanje from Econet Services.

    First runner up was Angela Mpala from National Foods and the second runner up was Sandra Dodo from Dairibord.

    The Chairpersons Award which was awarded by the Chairperson of the EMA adjudication committee was Nash Paints, for being a promising brand.

    The award was sponsored by CBZ. The Best Website for 2016 award, which was spon-

    sored by First Mutual Life, was awarded to Econet Wireless, while the first runner up was ZOL and the second runner up was Steward Bank.

    The Best Social Media and Digital Marketing Cam-paign, which was sponsored by ZOL, was awarded to Steward Bank. The runner ups for this award were Econet and ZOL respectively. For more information on the awards kindly con-tact [email protected] or [email protected]

    Exceptional Marketing Awards

    Celebratingprofessional excellence

    Kudzai Mauwa received the Best Advert of the Year award on behalf of Econet Wireless.

    Nash Paints received the Chaiperson's award.

    One Fusion scooped the Integrated Promotional Campaign of the Year award.

  • November 3-9 2016 Z25

    maz exceptional marketing awards sUpplement

    THE year 2016 has been a year of reckoning for Zimbabwes leading Internet Service provider (ISP) ZOL as we have been driven by determi-nation, good leadership and team work to not only deliver on our goals, but also strive to be the best in our industry.

    This has seen ZOL receiving awards and rec-ognition for its efforts in marketing, customer service excellence and leadership.

    On October 21, the Marketers Association of Zimbabwe (MAZ) awarded ZOLs CEO Denny Marandure with the Marketing Oriented CEO of the Year Award at the 2016 MAZ Annual Awards ceremony, held at the Elephant Hills Hotel in Victoria Falls.

    This becomes the second year running that Denny has won this award, a clear indication of his leadership excellence in the field of mar-keting.

    The countrys leading ISP, ZOL Zimbabwe, was also nominated for and received the fol-lowing awards:

    Best Creative TV Ad 2016 (Fibroniks Lite)Second runner up Integrated Promotional

    CampaignSecond runner up Radio Advert of the Year

    (I need ZOL Life)Second runner up Customer Engagement

    ExcellenceFirst runner up Website of the YearTo add onto the accolade he received, Ma-

    randure was conferred the distinguished status of Fellow in the Chartered Institute of Consum-er Management, (F-CICM) a reflection of his leadership qualities that have been the main-stay of ZOLs rise to be the best internet service provider in Zimbabwe.

    Marandure had this to say: I would like to thank Zimbabwe Exceptional Marketing Awards for this well deserved award. Broadband com-munications is the pivotal technological inno-vation in the 21st century, which has brought about widespread and dramatic impact on our society and is the biggest driver of economic growth. I feel honored and glad to play my part in this technological revolution.

    Of course I cannot take sole credit for these awards. At ZOL Zimbabwe, we work as a team and believe that team work wins champion-ships. ZOL Zimbabwe is small but a growing company. Therefore what got us these awards and many others is not our size, is our strength. At the cornerstone of our value creation is the quality of our network and the network experi-ence that our parent company, Liquid Telecom has worked so hard to make it possible for us to offer such an immaculate service to homes and business alike.

    We never let a day go by when we dont challenge ourselves to find ways to do things better than we did yesterday. Its at the very core of our company, the core of our culture and the drive of our employees. More work remains to be done, because there is no point

    ZOL awarded for marketing par excellencehaving arrived you remain. We must prove our-selves worthy of these awards and we look for-ward to another fruitful and productive 2017.

    While being rewarded for efforts in 2016 is a chapter that one can always look back upon for inspiration, it is also a fact that these awards present ZOL a challenge to retain these prizes in 2017 and improve on where the company did not come out on top.

    These awards are good, but as Marandure often says: Where better is expected, good is not good, thereby laying down a gauntlet that Team ZOL has to tackle in 2017. To find out more about what it is that makes ZOL the best Internet Service Provider and how you can get the best online experience, download our my-ZOL App on IOS or Android platforms for free, or visit our website www.zol.co.zw, drop into any of our shops locat-ed in Harare, Mutare and Bulawayo, or call us on 08677 111 111 for a connec-tion, ZONmake that connection, be-cause you deserve to live like this.

    ZOL CEO Denny Marandure

    ZOL CEO, Denny Marandure, addressing guests after receiving an award at the 2016 Exceptional Marketing Awards held in

    Victoria Falls.

  • Z26 November 3-9 2016

    MAZ EXCEPTIONAL MARKETING AWARDS SUPPLEMENT

    THE eighth Annual Marketers Convention was held at the Elephant Hills Resort in Vic-toria Falls from October 19 22, 2016 and brought together senior marketers industry leaders, business experts and academic ex-perts from across the country who converged to share marketing insights and discuss dif-ferent issues that affect the day to day run-ning of business. The theme of the Conven-tion was: The New Generation Consumer: Marketing to the Future.

    One of the greatest benefits of the confer-ence was the diversity of speakers who were made up of top local industry professionals as well as branding experts from the region. One of speakers was Ethel Kuuya, a strategist and the managing director of Advisory K. She has conducted Strategy, transformation and organisational projects for over 30 Organiza-tions in Southern Africa, West Africa, United Kingdom and United States. She is a former senior manager in PwC (Zimbabwe and Ma-lawi), CHRODA, and EOH KPMG Botswana and has been a keynote speaker at various

    International Events.She emphasized on the need to dominate

    in the market by simply making use of data which will enable marketers to predict and steer which way a product or service that will trend, as well as understand the deep needs of the consumer. Kuuya stressed the impor-tance of internal collaboration. What market-ers say the product of service does should be what is on the ground.

    More importantly though you need to have processes and systems that foster col-laboration and yet most work processes are actually designed to deter collaboration when you look closely at it, said Kuuya.

    Another speaker from the local front was Robin Vela. Vela is the chairman of the Na-tional Social Security Authority of Zimbabwe (NSSA), an institution with over US$1,3 billion of assets under management. Vela is a chartered accountant, a professionally quali-fied and experienced investment banker/ ex-ecutive. He is a fellow of both the Institute of Chartered Accountants in England and

    Wales and the UK Chartered Securities Insti-tute. Vela is also a member of the Institute of Directors in Southern Africa and the past Patron for the African Institute of Petroleum. He presented on the topic: The Human Capi-tal Factor in Promoting (driving) Innovation. During the presentation he stated that: Sav-vy leaders shape the culture of their company to drive innovation. They know that it's cul-ture which includes the values, norms, un-conscious messages, and subtle behaviours of leaders and employees often limit perfor-mance. These invisible forces are responsible for the fact that 70 percent of all organisa-tional change efforts fail. He stressed that organisational culture is far more important that any strategy that could be formulated.

    Lastly from the local speakers was Mel-lany Msengezi. She is the general manager - Marketing for Econet Wireless Private Lim-ited. Driven by its core values of pioneering, professionalism and personal Econet Wire-less is a company that creates value through technology in voice, broadband and overlay

    services. Msengezi has over 10 years experience in the marketing field obtained in the various positions she held within the organisation. She has particular experi-ence and expertise in the areas of brand management, product development, product management and pric-ing as well as project management. She presented on the topic, Integrating Big Data and Consumer Insights in Business Strategy. She emphasised that, big data generates value from the storage and processing of very large quantities of digital information that cannot be analysed with traditional computing techniques. Marketers are able to use insights into customer behav-ior and usage to develop new products and services

    At this years Convention, MAZ also invited a digital media expert, Velly Bosega. He is the founder and CEO of AdClick Africa Media Group. He is also the publisher of SME South Africa, an online publication dedicated to SMEs and entrepreneurs in South Africa. Bosega has spent the past 13 years in the media and marketing industry. He also sits on the Mobile Marketing Associa-tion of South Africa board and the Association of Chris-tian Media Board. His presentation was on the future of digital media. He challenged marketers and said al-though advertisers collect online and offline data, but are they converting it into targeted campaigns? He said that there is need to use a targeted survey to collect customer data that measure brand awareness and loy-alty, engage customers and offer attractive incentives.

    From Mauritius, one of the speakers was Shyam Seebun. He is the founder and director of Institute of Marketing and Management in Mauritius. He is a fellow chartered marketer and has been working as a consultant and master trainer in the area of strategic branding and marketing for some of the top 100 rated companies.

    He posed a challenge to marketers to interrogate what they are doing to improve country branding. He used the case study if Mauritius and how he was actively involved in rebranding the nation. Marketers should be at the forefront of such activities as they are the branding experts.

    From Nigeria there was David Okeme who present-ed on, Consumer Experience: the new wave in Market-ing. Okeme is a board member and marketing director of Unilever Nigeria PLC, a fellow of the National Insti-tute of Marketing of Nigeria. He is the current president of Advertisers Association of Nigeria and a member of the executive board of the World Advertising Federa-tion. He pointed out that media was becoming more complex and consumers are controlling, curating and filtering their media experiences. He stressed that the new breed of millennials are now transforming brand-ing. They believe that branding is necessary but is no longer sufficient as it must be integrated with engage-ment marketing. It is no longer just about awareness, but about consistency.

    From Nigeria again, there was another powerful speaker, Joan Ihekwaba. She is a marketing executive of UAC Foods Limited, a joint Venture Business of UAC of Nigeria Ltd and Tiger Brands Ltd South Africa. With over 20 years experience in FMCG Industry, under Uni-lever, she is also a member of Chartered Institute of Marketing (CIM), UK, a Fellow of National Institute of Marketing of Nigeria (NIMN), an associate member of Advertising Practitioners Council of Nigeria (APCON) and is currently the first vice president of Advertisers Association of Nigeria (ADVAN). She presented on the topic: Marketing to the Bottom of the Pyramid.

    The official opening of the Convention was offici-ated by the Information Communication Technology, Postal and Courier Services Deputy Minister Dr Win Mlambo. He was also responsible for the overseeing the transition of the new MAZ board of directors. Ta-puwa Mandimutsira who has been the president of the Association from 2014, handed over the reins to Ag-rippa Mugwagwa. Other new board members that are now on the MAZ board include, Unaiswi Nyikadzino, More Moyo, Dr Elderette Shereni, More Moyo, Museki-wa Tapera and Professor Zororo Muramba. Together with already present board members, Emmanuel Ny-amayedenga, Melanie Gumbo (Vice president), Patri-cia Murambinda and Juliet Ziswa.

    MAZ would like to thank its valued spon-sors and partners for making this event suc-cessful. For more information about MAZ events kindly contact, [email protected] or [email protected]

    Eighth Annual Marketers Convention: Marketing to the new generation customer

    Tororiro Isaac Chaza

    TAWANDA Kurasa is on cloud 19 having recently certified as a project management professional (PMP). Like many other thousands of profession-als worldwide Isaac has been practicing both locally and abroad for the past 10 years as an engineer, he has worked in parastatals, private companies and listed companies such as Liquid Telecommunica-tions as a project manager, delivering projects worth millions of dollars. To Z27

    Why project management training and certification is necessary

  • November 3-9 2016 Z27

    MAZ EXCEPTIONAL MARKETING AWARDS SUPPLEMENT

    From Z26 In terms of best practice in the field of project management, despite possessing a Bachelors de-gree in Engineering and an MBA qualification, Kurasa was not recognised as a project manager before certification. This is the predicament of thousands of professionals out there not only in Zimbabwe but all over the world.

    As the immediate past president of Project Management Zimbabwe (PMZ )Henry Mkhwa-nanzi said: It is high risk for sponsors in the public and private sector, to entrust large scale projects worth millions of dollars into the leader-ship hands of uncertified project managers.

    PMZ research has shown that the local public sector is fraught with accidental project manag-ers as many people are called to undertake pro-ject management responsibilities with little or no preparation. These accidental project managers are selected for their managerial/technical ex-pertise but lack competency to deliver projects.

    In Zimbabwe and, as in most sub-Saharan Af-rican countries the level of project management training and certification is nascent, albeit omi-nously low, given that these countries undertake massive infrastructural development projects. Hence projects fail due to incompetency in pro-ject management and the lack of appropriate pro-ject governance thereof, giving rise to opportun-istic corruption.

    Governments of a number of developed and emerging economies have gone to the extent of mandating enabling policies geared towards the acceleration of project management talent devel-opment in the public and private sectors in order to spur economic growth support. A case in point is the UK government, which innovated by set-ting up a central Major Projects Authority (MPA) in 2011, by way of a Prime Ministerial Mandate.

    The reasons for setting up the MPA were cited thus: There is currently no cross-governmental understanding of the size and cost of govern-ments major projects portfolio, or of the cost and viability of the projects within it. This failure will hinder our ability to prioritise and manage these huge costly projects, (Prime Ministers Mandate on Major Projects Gov.uk, 2011).

    Similar developments have been attested in countries, such as Canada, USA, most EU bloc countries, Pakistan, Bangladesh, etc. where gov-ernments have pronounced the setting up of ca-pacity development policies to enhance project management capabilities and attendant govern-ance. Governments are prompting project man-agement implementation to spearhead infrastruc-ture development and innovation for sustained global competitiveness.

    Project Management Zimbabwe is the Zimba-bwes largest association of project managers, among its various mandates, the institute pro-vides guidelines for certification of project man-agers. There are about 750 000 PMPs worldwide to date, and 50 percent of this number are in the USA and EU region, while Zimbabwe has less than 100 known PMPs to date. While the PMP certifi-cation is the worlds most popular project man-agement credential, there are other equally good qualifications such as the PGDPM (Post Graduate Diploma in Project Management), CAPM (Certi-fied Associate in Project Management), CPM/DPM (Certificate & Diploma in Project Manage-ment) including the PRINCE2.

    In support of the countrys national develop-ment plan the Zim-Asset programme, PMZ advo-cates for accelerated talent development in the area of project management and project govern-ance, inter alia, as a prerequisite for economic growth support and mitigation of project failure and the consequent corruption. Continued use of non-certified and untrained, accidental project managers will have a detrimental effect of mono-lithic project failure and corruption in the public and private sector, and International Develop-ment project endeavours.

    It is recommended that Zimbabwe parastatals and public organisations implementing key na-tional development programmes and projects such as ZESA, ZINARA, CAAZ, ZIMDEF, ZINWA to name but a few must set up project manage-ment offices resourced by qualified and certified project managers. The Office of the President is the ideal authority to set up, monitor and evalu-ate PMBOK based government portfolio and pro-gramme management governance structures.

    Why project management training and certification is necessary

    In support of the country s nation-al development plan the Zim-Asset programme, PMZ advocates for accelerated talent development in the area of project management and project governance, inter alia, as a prerequisite for economic growth support and mitigation of project failure and the consequent corruption.

    The founder and director of Institute of Marketing and Management in Mauritius Shyam Seebun making

    his presentation at the Convention.

    NSSA board chairman Robin Vela delivering his presen-tation at 8th Annual Marketers Convention held at the

    Elephant Hills Resort in Victoria Falls.

  • Z28 November 3-9 2016

    maz exceptional marketing awards sUpplement

    NETONEs marketing executive Juliet Ziswa was recently crowned the Marketers As-sociation of Zimbabwe (MAZ) Exceptional Marketing Awards held on October 21 at the2016 at the 8th Annual Marketers Con-vention held at the Elephant Hills in Victo-ria Falls. Ziswa (JZ) speaks to the Financial Gazette on the importance of the award and other issues.

    Q: Who is Juliet Ziswa?JZ: I am a a passionate, transformational leader

    and marketing enthusiast with over 15 years of local and international work experience and expo-sure. I have a solid, rich and successful business and marketing experience in building purposeful brands, development of brand strategies, brand positioning, customer service excellence and high performing results oriented teams.

    Q: What does this award mean to you as Juliet Ziswa? And what does the same award to you as NetOnes marketing execu-tive?

    JZ: This award represents a NetOne that is ready to ignite and explode in the market.

    Q: What is most interesting about your

    Ziswa crowned 2016 Marketer of the Yearcareer especially in this harsh economic environment?

    JZ: The current economic conditions present the most opportunities to a marketer and businesses at large. It calls for a 'business unusual approach' with a lot of creativity and innovation. That is a sweet spot to be in.

    Q: As a marketer, what has been your major learning curve?

    JZ: Shifting from book marketing to real market-ing for real people with real needs. It is extremely important to empathise with our consumers who are the end users of our products and services

    Q: What is the biggest work related chal-lenge you have faced as a marketer?

    JZ: Getting team members and the business to appreciate the role of marketing in the organisation. It is important for organisations to understand that marketing is a strategic function which drives the culture and growth agenda of the business.

    Q: In brief can you outline some of your award winning marketing campaigns?

    JZ: I am associated with award winning cam-paigns from the time I started my marketing career. Some of the awards include:

    1. The first ever Gold Loerie Award for sub Saha-ran Africa which was awarded in 2014 to Sunlight Chiedza Campaign.

    2. MAZ Campaign of the Year 2014: Sunlight Chiedza.

    3. OneFusion Exceptional Campaign of the Year MAZ 2016 to name just a few.

    Q: What is your work ethic?JZ: Be the best that you can be all the time in

    order to make a meaningful difference.Q: What are your major achievements as

    a marketer?JZ: Landing campaigns for purposeful brands

    that make a real difference in people's lives.Leading and consistently maintaining number 1

    market share when I worked in FMCG. Launching brands in nascent markets of Africa:

    Kenya, Nigeria ( Rexona and Sunlight) Market share and brand equity growth Award winning campaignsQ: According to a sector performance re-

    port for the quarter to June from POTRAZ, two of the mobile networks registered de-clines in the revenues market share while only NetOne registered an increase of 4,7 percent, can you explain to the readers how NetOne managed to gain market share on mobile subscriptions?

    JZ: NetOne is poised for growth as it has de-ployed the Mobile Broadband Project. In addition, just landing 'brilliant business fundamentals and ba-sics' based on real consumer understanding is driv-ing this growth.

    Q: where do you see NetOne as a brand today and in the next five years? What at-tributes will be driving that success?

    JZ: NetOne is a brand with strong root strengths. I see NetOne becoming a true network of choice. This success will be driven by consumer empathy and delivering relevant solutions.

    Q: What are your future goals?JZ: To see more lives transformed. Q: Your last words to fellow marketers in

    Zimbabwe?JZ: Learn by doing! Work hard, there is no sub-

    stitute for working hard. Someone once said, if it is to be it's up to me.

    Juliet Ziswa holding her award.

    Juliet Ziswa (centre) receiving the Marketer of the Year Award.

  • November 3-9 2016 Z29

    MAZ EXCEPTIONAL MARKETING AWARDS SUPPLEMENT

    2016 EMA winners

    Marketing Oriented CEO 2016Award winner: Denny MarandureFirst runner-up: Chipo MtsaSecond runner-up: Lance Mambondiani Marketer of the Year 2016Award winner: Juliet ZiswaFirst runner-up: Workmore ChimwetaSecond-runner: Andrew TawodzerwaExceptional New Product/Service 2016Award winner: Steward Bank Agency BankingFirst runner-up: NetOne One FusionSecond runner-up: Zuva Fuel Cash Card

    Integrated Promotional Campaign of the Year

    Award winner: NetOne One FusionFirst runner-up: Econet 7X PromotionSecond runner: ZOL Fibrolinks Customer Engagement Excellence AwardAward winner: MultichoiceFirst runner-up: GloriaSecond runner-up: ZOL Exceptional Product Combo of the YearAward winner: Ecocash DiasporaFirst runner-up: Cimas iGoSecond runner-up: Lobels and Arenal Biscuits

    Best Radio Advert 2016Award winner: Tanganda Tea (Tanganda is our

    tea)First runner-up: EconetSecond runner-up: ZOL

    Best Print Advert 2016Award winner: EconetFirst runner-up: NetOneSecond runner-up: TelOne

    Best TV Advert 2016Award winner: ZOLFirst runner-up: EcosureSecond runner-up: Econet

    Best Social and Digital Marketing Campaign

    Award winner: Steward Bank First runner-up: EconetSecond runner-up: ZOL

    Best Website for 2016Award winner: EconetFirst runner-up: ZOLSecond runner-up: Steward BankExceptional Corporate Social Responsi-

    bility Campaign of the YearAward winner: EconetFirst runner-up: Barclays BankBrand Manager of the YearAward winner: Liberty KazhanjeFirst runner-up: Angela MpalaSecond runner-up: Sandra Dodo

    Chairperson AwardAward winner : NashPaints.

    Marketing Oriented CEO 2016 winner: Denny Marandure Econet Wireless receives the award for the Best Corporate Social Responsibility

    Gerald Ngonyamo of Multichoice receives award on behalf of the Company for Cus-

    tomer Engagement Excellence

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