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Expectation for Tizen
Kiyohito Nagata, SVP of NTT DOCOMO Chairman of Tizen Association
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Summary
• DOCOMO’s Service/Device Strategy
(A Benchmark of Operator’s Requirement)
• Tizen Association
• Expectation for Tizen
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DOCOMO’s position in Japan
60,129,500 49%
35,109,10028%
28,949,000 23%
NTT DOCOMO
KDDI
Softbank
■ No. of Subscribers in Japan
45%53%
35%
50%
0%
20%
40%
60%
80%
100%
1Q 2Q 3Q 4Q
FY2011
DOCOMO’s market share Full year: Approx. 46%
■ Market share comparison by carrier
DOCOMO
Others
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0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
10000000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
FY2010 FY2011
FP/SP sales
FP SP
Featurephone/Smartphone Sales in Japan
No. of unit
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Product Series
5
New smartphone series
docomo Tablet Feature phones
FY2011 winter-spring models
Innovative & broadens your potential
User-friendly & brings more fun to life
FY2011 winter-spring models
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dmarket/dmenu/DOCOMO Services
6
東 京 きょう
最高25℃ 20%
東 京 きょう
最高25℃ 20%
東 京 きょう
最高25℃ 20%
DOCOMO original
content portal
DOCOMO-operated
content market DOCOMO’s wide array of
services
Enrich the portfolio of services offered via smartphones
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Voice Agent Service
Use voice recognition:
For writing mail
“Send message to Mr. A”
Voice operation
“How should the body text read?”
Mail Voice call
Camera
・・
・
Recognizes voice command & activates mail app
Scheduler
Music player
Service realized by functional split between device and network
Voice recognition engine
【Voice agent service features: conceptual diagram】
Voice synthesis
Voice recognition
“Send message to Mr. A”
“How should the body text read?”
Network cloud
Voice synthesis engine
Intention interpretation engine
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Photo/Video Cloud Service
Smartphone/Tablet
PC
Smartphone/Tablet
Photo panel
TV
Organizes your memories on your behalf
Memory CollectionTM
・Started offering a new cloud service “Memory Collection”, which automatically sorts photographs and videos stored in smartphones/PCs and rearranges them by category
How should I put all these
photos in order?
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Further Evolution of Services Evolution of address book Evolution of data storage Multi-device
Evolution of online market Evolution of service
convergence Evolution of cyber-
physical convergence
タイムライン
ドコモ 花子
ただ今ランチ中~
4分前
ドコモ 花子
パスタなう@LaCitta
溜池 太郎
ハワイにいってきた
2時間前
昨日
田町 慶子
明日は出張。羽田
昨日
タイムライン
ドコモ 花子
ただ今ランチ中~
4分前
ドコモ 花子
パスタなう@LaCitta
溜池 太郎
ハワイにいってきた
2時間前
昨日
田町 慶子
明日は出張。羽田
昨日
PC
Smartphone Tablet
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DOCOMO’s Clouds
Customer satisfaction improvement
Evolution of mobile services New value creation
Help each and every customer lead a smart life
《 Personal life agent 》
Convenience/ Fulfillment/Efficiency
Enjoyment/ Pleasure
Safety/ Security
Network Cloud
“Business” Cloud
“Personal” Cloud
DOCOMO’s Clouds
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Network Cloud Devices Network
Creation of innovative services
+ = Network cloud
Machine translation
Voice recognition
Intention analysis
Content sharing
Location data
Image processing
Voice synthesis
Voice storage
“Shabbette Concier” voice agent
“Translator Phone”
Mail translation function
Advanced features uniquely available from telecom operator
GALAXY Xperia ARROWS
MEDIAS AQUOS REGZA
Accessible from any device
Diverse product lineup
・・・
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Installation of Attractive Features
Waterproof e-wallet Infrared data
transfer Broadcasting
docomo Palette UI
Features strongly demanded by customers
Introduction of new features/
services
Features for enhanced safety/security
and comfort
New media Ultra high-speed Wireless battery recharging
Virus Scan Emergency
Earthquake
warning
地震
速報
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Summary : DOCOMO’s Service/Device Strategy towards Customer Satisfaction
Own Portal Own Store Own Service Own UI/UX
Wide Variety of Device
For Efficient Achievement
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Tizen Association
• Tizen Association guides the industry role of Tizen, including gathering of requirements, identification and facilitation of service models, and overall industry marketing and education
Operator’s
Requirements Service Models
Industry Marketing
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Board of Directors of Tizen Association
• Sprint has joined the Tizen Association
• First North American Operator in Tizen Association
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Organization of Tizen Association
Board of Directors
Operations
Representatives
Marketing Working
Group
Requirements
Working Group Other Working
Groups TBD
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Tizen Governance Model
Tizen Project
Technical Steering Group Chaired by Intel and Samsung
Contribution-based Membership/Influence
Project Office
Architecture, SDK,
APIs
User Interface
Community Office
Compliance Test
Suite
Roadmap
Tizen Association
Board of Directors
Platform
Requirements
Industry
Partnerships
Business Strategy
App-store
Requirements
Commercial Governance Project Governance
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Expectation for Tizen
HTML5 Facilitation
Openness
Innovation and
Differentiation
Industry Leaders
Support
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HTML5 Facilitation
• By HTML5, Developers can easily and rapidly create and deliver a variety of innovative applications
• HTML5 speeds app delivery across multiple OS platforms and devices
• Tizen is the cross-device open source SW platform with a comprehensive implementation of HTML5
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Openness
• Equal opportunity for OEMs to participate and benefit
• Open governance by Linux Foundation
• No restrictions on applications/services
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Innovation and Differentiation
• Frees OEMs to focus on innovative, differentiated solutions
• Unleashes service providers to differentiate with value-added services
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Industry Leaders Support
• World’s leading operators, service providers, device makers, and silicon suppliers unite to drive a open mobile OS
• Multiple choices of ecosystem players to deliver devices and services
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Advantage of HTML5
Contents/Applications
Plug-Ins
Web Browser
OS
・・・・
Contents/Applications
Multi Web Browser
Muliti OS Multi Deivce
Needs to accommodate different PlugIns/Browsers/OS
Support for Multi Browser/OS/Device
Reduce development cost
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HTML5 Performance
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HTML5 Performance
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HTML5 Fragmentation
http://www.rng.io/ http://mobilehtml5.org/
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Further Expectation
Support for App Developers
Avoid Fragmentation
Innovative UI/UX
Enhance Security
Protection of Digital Contents
Delivery
Attractive Tizen Device
For Tizen Project For Device/Software Vendors
Attractive Tizen Ecosystem
Support for Other OEMs
Create Apps for Operator Service
High performance of
HTML5
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Role of Tizen Association
Open for All Device/Application Developers
Support Application Develop Environment
Create new business opportunities
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Create Innovation!