experience sharing on business...
TRANSCRIPT
Experience Sharing on Business Intelligence
รชฏ อศิรางกูร ณ อยธุยาRachod Isarankura Na Ayuthaya
Deputy Managing Director
Modernform Integration Services Co., Ltd. (MISCO)
About [email protected] / 08 1456 3888
MBA, MSIM – Washington DC, USA
17 years in IT Business (specialized in Software and Services)
7 years in management position with Microsoft Thailand
Interviewer of Bill Gates, Thai Digital Inspiration Press Conference, 2005
Board of Director and Treasurer, ATSI
Member of ITMG Board, TMA
Advisory to NECTEC
Certified Partners
Chanel Partner
MISCO Quick Fact
• Founded in 1992
• 64 M Baht registered capital
• 17 years experience in IT Business
• 102 professional staffs
Enterprise Mail & Collaboration
Unified Communication
Workflow / BPM
Business Intelligence
Enterprise Portal/ Search
Knowledge Management
Business Continuity
Server Virtualization
Server & Storage Infrastructure
Microsoft Licensing Clinic
Productivity with Collaboration, Increase Efficiency
Productivity with Insight Information, Make Better Decision
Maximize enterprise investments
What is Business Intelligence?
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Market research
Competitive Intelligence
Reporting
“Business Analytic” or Decision Support
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Business Intelligence allow people at all levels onorganization to access, interact with, and analyze datato manage the business, improve performance,discover opportunities, and operate efficiently.
ท าให้คนทุกระดบัชัน้ ... เข้าถงึและสามารถวเิคราะหข์้อมลู...
เพือ่บรหิารธุรกจิ, เพิม่ขดีความสามารถ, ค้นหาโอกาส และปฏบิตักิารอยา่งมปีระสิทธผิล
What is Business Intelligence?
Intelligent IntegrationAligning past information, present conditions, and future outcomes
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Forecasting
What will happen?
Scorecards and Dashboards
What is Happening?
Planning, Budgeting,
Consolidation
What do I want to happen?
Analytics
Why did it happen?
Reporting
What happened?
Top Driver of BI Collaboration
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53%
42%
31%
22%
10%
0% 10% 20% 30% 40% 50% 60%
Need to improve the quality of business decision
Need to decrease cycle times involveed with making business decision
Need to improve customer satisfaction
Need to improve employee productivity
Need to better leverage IT Resources
Response
Source Aberdeen group, February 2009
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องคก์รน า BI ไปใช้ประโยชนอ์ะไรกนับา้ง (BI Business Value)
BI for Management and Control
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How sales are tracking in varioussales teams, regions, product lines
If expense are on plan or running over budget
If warehouse capacities are at optimum, levels
Is sales pipeline are where they should be
BI for Improving Business Performance
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Track financial indicators
Revenue, Debt
Margin
Profitability
Marketing Insight
Response rate to campaign
Customer response characteristic
Cross selling product to existing client
Manufacturing
Gap analysis between factories A key sign of successful BI is the degree to
which impact business performance
Operational BI
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Travel Agent and Airline use operational BI to monitor flight delay
Hospital to determine optimum staffing level of ER room during peak period
Restaurant estimate wait-time base on number of current Queue and length of dine
Walt Disney issue FastPassticket to avoid standing long line
BI for Process Improvement
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Measuring long sub-process and
identify area of improvement
Instead of waiting for “My order is
late” complain, BI can help find
the process bottlenecks
Norway Post use BI to monitor
number of package and letter sort
by hour, change in this matrix
lead to process review
BI to improve customer services
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Whirlpool use BI to monitor
warranty problem and improve
customer satisfaction
Continental Airlines use BI to
monitor availability of Business
class and ensure the most value
customer receive upgrade
School system use BI to
understand effect and trend on
student grade base on
gender, attendance rates, and
teaching method
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Where BI data coming from?
Manufacturing
Operational Systems are the starting pointsOperational systems may al referred as “Transaction ProcessingSystem” and Enterprise Resource Planning “ERP.”
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Sales
Product
Production Order
Product
Customer
Order
SupplyChain
Product
Customer
Shipment
Accounting
Product
Customer
InvoiceRaw
material
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Information DeliveryQuery, Reporting, & Analysis
What is the problem of my existing report?
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Fixed report Purpose Related Ad hoc
Query
Top 10 customer
by Qtr and product
To understand who give
the most revenue
-Who fell off the list
- Did they buy a lot last
quarter?
- what else can we
cross sell?
-How often they buy
from us?
Inventory by
product
To determine if order can
be fulfilled by primary
warehouse today
If main warehouse
short can I supply from
elsewhere?
Patient per hour To understand busy period
and wait time
Do staffing correspond
to busy time?
Does avg customer
satisfaction drop
during peak hour?
BUSINESS INTELLIGENCE IN ACTION
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Strategic Map
Map and Scorecard
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Best Practices forSuccessful Business Intelligence
Secret to successful BI
1. Measure success in multiple ways, using objective measure when available
2. Get executive support to ensure BI are widely used in organization to provide competitive advantage and business value
3. Start with solid data foundation, continue to improve quality, breadth, and timeliness of the data
4. Align BI strategy with goal of business by ensuring IT and business person work together as partner 23
Secret to successful BI
5. Find relevant of BI for every worker, customer, and supplier
6. Organize BI team and expert for success and building solution with focus on the enterprise
7. Choose appropriate BI tools that meet user and business needs, that work within technology standard, and IT can effectively support
8. Fostering a culture that encourage fact-base decision making 24
Question&
Thank you
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If you want MISCO to help start BI in your organization
Please contact [email protected] or 081 456 3888