experiment board - tomasz jabłoński
TRANSCRIPT
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Experiment Board weryfikacja pomysłu na startup Tomasz Jabłoński
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33 zrealizowanych edycji
720 absolwentów programu
Najbardziej intensywny program na rynku
100% zadowolonych uczestników
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Dlaczego
to robimy?
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POMYSŁ
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AngelList
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Projekcje przyszłości
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Kasa
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WYPUSZCZASZ PRODUKT NA
RYNEK
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Nikt nie kupuje
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9/10 startupów upada
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METODA LEAN
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Get out of the building
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Eric Ries Lean Startup
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CZYM JEST MVP?
Minimum Viable Product
Minimalnie Satysfakcjonujący Produkt
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Skróć czas pomiędzy zwrotami
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Trevor w BL
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Pełna sala…
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Brainstorm
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Eksperymenty
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Wyniki
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Pomysły zmieniamy w…
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Hipotezy
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Czego dotyczą hipotezy?
KLIENT PROBLEM ROZWIĄZANIE
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Za hipotezami stoją założenia
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Najbardziej ryzykowne
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Upadek hipotezy
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Pivot
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3 metody walidacji
INTERVIEW PRE-SELL CONCIERGE
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Wywiady z klientami
• Nie mów klientowi od razu o produkcie (słuchaj, ucz się!!)
• Koncentruj się na przeszłości i teraźniejszości. Nie pytaj o przyszłość: Czy kupiłbyś? Gdybyś.....?
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Skrypt rozmowy
• Opowiedz mi o ostatniej sytuacji....
• Czy było to trudne?
• Dlaczego to było trudne?
• Jak sobie z tym radzisz obecnie?
• Czemu nie jest to dobre rozwiązanie?
OBSERWUJ EMOCJE
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Skrypt rozmowy
• Jak często masz ten problem?
• Ile wydajesz aby go rozwiązać?
• Gdzie szukasz o tym informacji w Internecie? Słowa kluczowe
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Pre-sell
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tutlo
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Bob?
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Mouthwash
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Concierge
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Platforma dziś
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Kryterium sukcesu
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Import + Strona = 3 miesiące
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Kolejne 3 miesiące
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6 miesięcy na nic
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Klient
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Problem bez rozwiązania
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Najbardziej ryzykowne założenie + kryterium sukcesu
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Pivot
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Nowe hipotezy
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Nowy problem
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Rozwiązanie
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Najbardziej ryzykowne?
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Kryterium sukcesu
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Interview
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Wyniki? Pivot
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Nowy problem
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Nowe rozwiązanie
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Najbardziej ryzykowne?
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Weryfikacja: „Pre-sell”
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15 à 50 w 2h
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Podsumowanie
1. Pomysł to dopiero początek
2. Znajdź problem wart rozwiązania
3. Rozpocznij od wywiadów z klientami
4. Zbuduj MVP najlepiej Concierge, a jeśli to nie możliwe to Pre-Sell
5. Cały czas waliduj swoje hipotezy