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Exporting to the UKAlex BrooksHead of UK Trade and Investment, SerbiaШeф Трговинског Oдeљeњa, Британска Aмбасада

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UNITED KINGDOM of Great Britain and Northern Ireland

GDP €1.730bn Population 62,7m (30,000 Serbs) Per capita income €26.500 Nearly 5m firms (record high; more

than Germany) Two of the world’s ten largest

companies (BHP Billiton, Royal Dutch Shell)

34 of the world’s 500 largest companies (China-29, France-23, Germany-19, Russia-10)

Direct flights from Belgrade:Jat (daily to Heathrow);W!zzair (4x weekly to Luton)

Economy Broad-based Trade: €972bn Sound public

finances

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Year Real growth

CPI inflation

2011 1,7% 4,2%2012 2,5% 2,5%2013 2,9% 2,0%

Business environment Price competition Branding and

advertising Easiest entry in

Europe

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UK-Serbia trade

Jan-July 2011: €68m imported from

Serbia (18% yoy) €66m exported to

Serbia (15% yoy)

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Top ten imported product groupsRubber manufactures

Iron & steel

Non-ferrous metals

Power generating equipment

Clothing & accessories

Fruit & vegetables

Metalworking machinery

Processed food

Professional & scientific equipment

Furniture

UK exporting benefits

Trading heritage UK law Springboard to the World Finance Trustworthy and ‘clean’

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Sectors of interest Advanced Manufacturing Creative Industries Retail Digital Technologies Life sciences

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UK exporting challenges

Competition Marketing “Pragmatism” Perceptions Visas…

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Opportunities

London 2012 Olympic Games Plan for Growth EU Candidacy

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Advice

1. Analysis2. Strategy3. Visit4. Location5. Respect

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6. Office7. Invest8. Deliver9. Innovate10. Grow

Information www.britishbusinessclub.org

www.britserbcham.eu

www.sbbc.rs

www.siepa.gov.rs

www.businesslink.gov.uk

www.hmrc.gov.uk

www.ukti.gov.uk

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Good luck! “If you get your face and

your name out there enough, people will start to recognize you.”

-Sir Richard Branson

GO THERE!

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