extremeblue three months at crl, ibm bai xiaojing 2003-11-25
TRANSCRIPT
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extremeblue
Three Months at CRL, IBM
Bai Xiaojing
2003-11-25
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CRL
China Research Laboratory, 1995
Speech Group ViaVoice
NLP Group Automatic Summarization
Text Retrieval
http://www-900.ibm.com/cn/ibm/crl/index.shtml
• Desktop• Retail
• OEM: 联想 汉王 • Telephony
• Tom.com• Name Dialog• Banking System (ICBC)
• Embedded• PDA: HTC (TW)• Telematrix
• Auto Summarization• Single Document
Options: Keyword, Length,
Title, synonym, discourse, etc.
• Multi Documents
• Text Retrieval• Input
Keyword + Documents
• Output
Text retrieved
Relevancy Ranking
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extremeblue
Extreme Blue Start Something Big
History Started in 1999 with 25 summer interns in Cambridge
Now more than 150 students in 10 worldwide labs each year
EB, China 2002 IP TV
Blue Guide
EB, China 2003 Multimedia Message Service
Dynamic Work Force Management
Media Blue
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Media Summary Team 2003
A FastTrack to the Colorful Media World …
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Media Summary Team
Zhou Mi
Bai Xiaojing
Zhou Xiaoming
Sun Pei
Zou Jianfeng
Ge Jiayin
Xue Liang
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Dear Mentors
IBM Technical Mentor
Dr. Qin Yong, CRL Speech Team
IBM Business Mentors
Ms. Hu Jie, Software Group
Mr. Zhou Ziming, CRL BD Team
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What is media blue?
An intelligent media archiving and retrieving system based on state-of-the-art technology for speech recognition and natural language processing, providing an unparallel way for end-users to access the media content.
Speech Recognition Natural Language Processing
Media Blue
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Agenda
Business Technical
Executive Summary
Market Analysis
Competitive Analysis
Financial Summary
Risk Analysis
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Executive Summary
Media Blue has great market potential. The market size is expected to be $640 millions.
Media Blue will create $12 million revenue in 5 years.
Currently we don’t have direct competitor. Moderate competition is expected in 2006.
MarketAnalysis
Competitive Analysis
Financial Summary
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extremeblue
Agenda
Business Technical
Executive Summary
Market Analysis
Competitive Analysis
Financial Summary
Risk Analysis
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Media BlueMedia Blue can improve TV program production. can improve TV program production.
InterviewInterview ProductionProduction BroadcastingBroadcasting
Media Blue can help here.
Topic
Where can we help?
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Media content management
Analog Stage
• Index paper card• Get tape from library• Play tape• Find frame
MediaBlue
• Search on content• Locate frame on keywords• View summary to get main idea
• Search on titles and abstracts• Mouse drag to find frame
DigitalStage
• Time-consuming to find relevant media• Hard to locate the key frames• Unable to get the main idea of media quickly
Customer
Pain
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Market size
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2002 2003 2004 2005 2006 2007 2008 2009 2010
Billion RMB
Source: Broadcast & TV year book 2002
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TV Production: a fast-growing industry
ChinaTV Industry
High-speed growth over 25%
yearly
Government deregulation
TV revenue GDP
Globally: 1.5%
China’s entryinto WTO
=0.8%
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Other fields we will enter in the future
Health Care
E-LearningGovernment
MultimediaMultimediaIndexingIndexing
MediaRadioPaper Media
SOE HospitalSOS International
Fortune 500UniversityConsulting Firm
CourtPolice
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Agenda
Business Technical
Executive Summary
Market Analysis
Competitive Analysis
Financial Summary
Risk Analysis
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Strength
Seamless embedded into workflow
Strong media industry background
Early market entry
SWOT: Strength and Opportunity
Opportunity
Media digitalization
Soar of TV program volume
Growth of market acceptability
It is the right time that we enter the market.
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SWOT: Weakness and Threat
Weakness
Exclude movie, TV series and MTV
Threat
Potential entrants
Marketing strategy:
Develop CCTV and SMG to be our first customers Bundle our solution with media digitalization solution
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Vendors Target Industry ASR Entry StrategyPossibilit
y
DomesticMain
Players
Telecommunication, Banking
ChineseOffer ASR engine to collaborate with integrators
LowToy, Households appliance
ChinesePromote corporate internal media archiving and retrieving to current collaborators
Global Main
Players
Government, Media No Invest on Chinese phonetic R&D Promote
High
NewsEnglishChinese
Combine audio retrieval with audio signal to apply in media industryInvest on DATS to apply in news industry
Government, MediaEnglish, Arabic
Chinese, Spanish
Collaborate with strong media integrators
Personal, corporateChinese, English
Promote corporate internal media archiving and retrieving to current customers
Other Players
Corporate No
Collaborate with ASR engine supplier
Moderate
Potential Competitors
is the only system offering intelligent media retrieval in China.
Strategic Strategic
AlliancesAlliances
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extremeblue
Agenda
Business Technical
Executive Summary
Market Analysis
Competitive Analysis
Financial Summary
Risk Analysis
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1 5
17
3
16
12
5
35
40
8
0 10 20 30 40 50 60
2004
2005
2006
2007
2008
0 30025020015010050
120
140
185
250
300
TV Station
IPP
CCTVProvince
Large CityReignIPP
Estimation
The monopoly position will be changed after 3 year.
The market share will be reduced to about 30% in 2008.
The market acceptability grows tightly in the first 3 years and soars to 30% till 2008.
Market growth
IPP: Individual TV Program Producer
TV station market starts fast growing period from 2005 to 2007 and IPP market soars from 2006.
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0
1
2
3
4
2004 2005 2006 2007 2008
RevenueFCF
$Million
Assumption Our revenue comes from turn-key projects. R&D investment is 10% of revenue annually. Tax rate is 33%. Annual discount rate is 8%.
Initial R&D investment is only $0.5 M based on the advanced technology of IBM.
Profitability
$12M Revenue will return in 5 years.
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Business Technical
Agenda
Executive Summary
Market Analysis
Competitive Analysis
Financial Summary
Risk Analysis
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Market Share
Market share is threatened by potential entrants
such as BBN, FastTalk, HP.
Marketing media asset management concept
Utilize industry background to win business case in the beginning
Development
TV station market saturates in
about 5 years.
Enhance potential application industry research such as government, health care
Establish strategic alliances to develop new market
Risks & Strategies
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Business Technical
Agenda
Future
Objective
Challenge & Solution
Live Demo
Implementation
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What we want to do?
Media Blue Media Blue
Intelligent SearchIntelligent Search
Fast TrackingFast Tracking
Auto SummarizationAuto Summarization
Use transcripts to trace the media
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Business Technical
Agenda
Future
Objective
Challenge & Solution
Live Demo
Implementation
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What we started with?
Time stamping
Speech recognition
Sentence boundary detection
Summarization
Text retrieval
Query words spotting
Audio Audio Text Text
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The Gap?
How to transcribe the media?
Media-in and Media-out
How to link media with transcript?
How to use this linkage?
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How to link media with transcript?
•Alignment
•Indexing
•Alignment
•Indexing
Media FileMedia File TextTextTimeStampTimeStamp
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How to link media with transcript?
•Alignment
•Indexing
•Alignment
•Indexing
TranscriptTranscriptTimeStampTimeStampMedia FileMedia File
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The Gap?
How to transcribe the media?
Media-in and Media-out
How to link media with transcript?
How to use this linkage?
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How to use this linkage?
NLPNLP
Text Text RetrievalRetrieval
Retrieved MediaRetrieved Media
• Intelligent Search
• Auto Summarization
• Fast Tracking
• Intelligent Search
• Auto Summarization
• Fast Tracking
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How to use this linkage?
NLPNLP
Summarization
• Intelligent Search
• Auto Summarization
• Fast Tracking
• Intelligent Search
• Auto Summarization
• Fast Tracking
Media SummaryMedia Summary
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How to use this linkage?
NLPNLP
Query Words Location
PlayPlay
PlayPlay
• Intelligent Search
• Auto Summarization
• Fast Tracking
• Intelligent Search
• Auto Summarization
• Fast Tracking
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extremeblue
The Gap?
How to transcribe the media?
Media-in and Media-out
How to link media with transcript?
How to use this linkage?
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Business Technical
Agenda
Future
Objective
Challenge & Solution
Live Demo
Implementation
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Architecture
Media Description DBMedia Description DB Media StorageMedia Storage
Web ServerWeb Server Media ServerMedia Server
XML DataXML Data ASX DataASX Data
BrowserBrowser Media PlayerMedia PlayerClient
Meta Data Layer
Server
Data Bank
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Supporting Environment
• Microsoft Visual C++ 6.0
• Sun Java 2 SDK 1.4.1
Programming Languages
• ViaVoice 8.0 SDK
• NLP SDK
• Quick Time 6.3 SDK
SDK
Database • IBM DB2 7.2
• Windows Media Services 9Media Server
• Apache+Tomcat 4.1Web Server
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Business Technical
Agenda
Future
Objective
Challenge & Solution
Live Demo
Implementation
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Business Technical
Agenda
Future
Objective
Challenge & Solution
Live Demo
Implementation
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extremeblue
Media Blue, Bright Future
Today, Media Blue means
the first platform for media retrieval in Chinese
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Media Blue, Bright Future
Tomorrow, Media Blue means
easy plug-in
more fields of application
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Media Summary Team 2003
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A few more words …
Group spirits
Independent thinking
Business concept
Challenge
Management
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extremeblue
Thank you !