Create an outdoor campaign that encourages more people to take the bus.

Insight: People look down on buses.

Using NFC, the bus will take a snap shot of people waving down the bus as it arrives at the bus stop.

It will then send a push notification of the snapped image to passengers with the AT app on the bus.

Insight:

Address the increase of carbon emissions while staying true to the Airbnb brand.

Putting down roots in your neighbourhood really makes you feel like you belong.

#SetDownRoots

This lemon tree was planted by Airbnb Guest

Jake Hall

This window box was planted by Airbnb Guest

Ben Trace

This lemon tree was planted by Airbnb Guest

Jake Hall

Set Down RootsTo offset the carbon emissions of Airbnb’s

air travel, Airbnb Hosts will supply seeds as a welcome package for all Airbnb Guests.

Lemon TreeBonnie Brae

To offset carbon emissions of Airbnb’s air travel, we’ve sent you seeds to plant as a welcome package for your Airbnb Guests.

#SetDownRoots

This tree was planted by Airbnb Guest

Will Tompson

ExperientialAirbnb, through local contacts, will set aside local

areas in inner cities for Airbnb Guests to plant trees.

SocialAirbnb’s website will show Roots that are left behind by their Airbnb Guests.

Roots

This window box was planted by Airbnb Guest

Ben Trace

This lemon tree was planted by Airbnb Guest

Jake Hall Set down

roots in Sydney

Nice place to live. Absolutely stunning view and lovely host, we stayed there 2 nights and that was our first Airbnb experience. Ruth made us so comfortable to live there , she is friendly and helpful. We were happy to leave something behind. :)

September 2015

Thank you Santosh! It was great to have you both to stay, we hope you enjoyed celebrating your birthday in Sydney. Also, your roots have sprouted and we’re taking good care of them. :)

September 2015

#SetDownRoots

Its been 5 Years since your

visit to: Ruth’s House in Sydney

Stay In Touch

Send a Tag

Send a Tag to be put on your tree with a message on it. Profits go towards

planting more trees.

#SetDownRoots

Social

Encourage repeat visits to Silo Park over the summer.

When characters eat really good food in a film, it causes food envy in the audience.

Insight:

Tampopo Chef

Two things that Silo Park does well are food and films, so we’re bringing them together this summer to feed people’s food envy, with a food truck that changes the food served to match the food shown on the film.

OTHER FILMS

Get the government to fund 50 hearing aids for kids with APD (a condition where the brain doesn’t process auditory information properly), while raising awareness of deafness in NZ.

Maybe John Key’s government won’t fund these kids because he isn’t hearing the request properly.

NFDThe National Foundation for the Deaf Inc.

Insight:

The GCSB Incident

The Christmas Island Incident

The “Hair Pull” Incident

There does seem to be plenty of evidence that John Key has a hearing problem.

We gather that evidence together in a film that ‘proves’ Key has APD.

The 50 (+1) Hearing Aids Campaign

The film sends viewers to the Kick Starter page which asks for funds for 50 (+1) Hearing Aids; the plus one is for our prime minister who’s suffering from APD.

John Key’s government denies funding hearing aids for 50 kids with APD (Auditory Processing Disorder). Maybe he can’t hear the request?

Friend, Kiwi, Countryman, Prime Minister,

We ask not that you lend us your ears since obviously yours are bung. We are able to deduce this fact because you have failed to hear the calls ofover 2000 children living with Auditory Processing Disorder for subsidised hearing aids.

We’ve tried calling you directly, shouting from outside the Beehive,we’ve even tried to reach you through the news, but since we haven’theard back, only one conclusion can be drawn. You too have APD, a disorder which makes it hard for the brain to process what’s being heard.

But Mr Prime Minister, where these 2000 children have been let down bythe government due to your own hearing problems, the sheer generosity,concern and kindness of the people of your Aotearoa have stepped in and raised enough money to fund 50 hearing aids for children with APD.

They’ve even raised enough money to buy one for you as well, so you willbe able to clearly hear next time anyone tries to tell you about a social injustice in our country.

So next time you’re in the neighbourhood, do feel free to pop by and pick it up.

Louise Carroll Chief Executive Officer

NFDThe National Foundation for the Deaf Inc.

Level, 2/11 York St, Parnell, Auckland 105209-307 2922

Insight:

Reinvent an iconic shoe brand.

Certain textures have a soothing effect. They take us somewhere else, and the more intense the texture, the stronger effect it has on us.

An open casket funeral. As the inconsolable widow throws herself over her dead husband, she inadvertently touches one of his Hush Puppies.

Instantly soothed, she strokes the rich suede over & over again, purring all the while. Endline: It’s the Suede that makes them Hussssssshhhhh Puppies.

Puppies brought in to soothe grief at funeralsby Hush Puppies1,329 views • 2 hours ago

Headlines when clicked on will reveal Hush Puppy Vines.

Puppies resolve work conflictby Hush Puppies1,569 views • 5 hours ago

Instantly becalmed, she strokes the rich suede over & over, purring all the while. Endline: It’s the suede that makes them Hussssssshhhhh Puppies.

In an office, a furious boss screams at her employee and drops the files she’s holding. Bending down to retrieve it, she inadvertently touches her employees’ Hush Puppies.

Puppies calm stressed out studentsby Hush Puppies1,569 views • 5 hours ago

In a tense exam room, a stressed out student is writing furiously when suddenly his pencil breaks.

Getting up to get a new one, he trips and inadvertently makes contact with the supervisor’s Hush Puppies on the desk at the front of the class. Instantly becalmed, the student strokes them over & over, purring all the while.Endline: It’s the suede that makes them Husssssssshhhhh Puppies

Insight:

Raise road safety awareness among teenagers.

Teenagers won’t pay attention to the road, but they do pay attention to, and learn most effectively, from games.

THINK!

ESports is the biggest gaming event in the world, with over 206 Million viewers, most of which are teenagers. This makes it the ideal event to warn teenagers about road safety.

At the next eSports, as a warm up to the Call of Duty (a first person shooter game) competition, a slightly altered version of the game will be played where players have to shoot each other, while avoiding oncoming traffic. But in this version, if you get hit by the car, you’re eliminated for good.

Players getting hit by cars, or frantically trying to avoid them, with the huge crowd at eSports screaming out “The road, watch the road!” will all be filmed and turned into an online video.

Insight:

Advertise a seminar about avoiding the mishaps of Helicopter Parenting online.

Little parenting habits parents get in to, can have big long-term effects on their children.

Helicopter Parenting: Defined. The term “helicopter parent” is used to describe a parent who is overprotective of his or her child and takes an obsessive interest in the child’s life.

Ditch the bib and stop coddling your kids. Come along to the Parenting Seminar on September 16th, 6-9pm at Aotea centre to find out the real mishaps of being a helicopter parent.

Leave the bottle behind and stop coddling your kids. Come along to the Parenting Seminar on September 16th, 6-9pm at Aotea centre to find out the real mishaps of being a helicopter parent.

Breast-feeding’s for babies, so stop coddling your kids and Come along to the Parenting Seminar on September 16th, 6-9pm at Aotea centre to find out the real mishaps of being a helicopter parent.

Insight:

Produce a magazine campaign for an up and coming brand.

If this honey is sourced from the birthplace of three Ancient Greek philosophers, could it also carry with it their philosophies?

Bronze for copy.

I am Plato of Athens.You can learn a lot from me.

I’ve seen civilisations rise and fall,

democracy praised and dismissed,

and man’s knowledge go to his head.

If you want to know how to be happy,

I have the answer. Learn from your lover.

Discover as much as you can.

And use knowledge to grow.

Lastly, know your enemies, know

your friends and know that I can be

smothered on a fat slice of hot buttered

toast and devoured whole.