Marketing in digital age

Credentials

ABOUT US

FutureAction — is a marketing innovation agency reaching business’ objectives by unique mix of strategy, integrated and digital innovative solutions

TEAM

We are the part of one of the largestRussian advertising holdings Action Group

SPONTANEOUSAND DIRECTED KNOWLEDGE

EXPERIENCE

OF COOPERATION

CONSUMER PROMO

AND TRADE MARKETING

READINESS

TO RECOMMEND TO OTHERS

According to the research of RAMS and ADINDEX we took the 4 place among 239 digital marketing agencies and also the first places in 4 nominations

RESEARCH OF RAMS AND ADINDEX

The most important for us is to achieve your goals We work with you merging deeply into your business We are thous who are going with your to the end

CREATIVE AND STRATEGY ANALYSIS AND FORECAST

CONSALTING INNER DIGITAL PRODUCTION

MANAGEMENT AND SUPPORT RESEARCH LABORATORY FUTURE LABS*

APPROACH

PROCESS

• REPUTATIONAL MARKETING AND SMM • MOTIVATION AND LOYALTY PROGRAMM • E-COMMERCE • PROMO CAMPAIGN (LONG/SHORT) • PERFORMANCE MARKETING • WHITE LABEL PRODUCTS* • PORTABLE INNOVATIONS

SERVICES/PRODUCTS

OUR CLIENTS

OUR CASES

IKEA CentresCRM

«Academy of change» with Vlad LisovetsGOALPosition MEGA as a socially responsible and community active brand. Educate and involve people in the process of recycling Traffic and sales increase

16 000people handed over

clothes

45tons of clothesSTRATEGY CREATIVE PRODUCTION

13 500

people actively participated in the

Academy of Change online

SMMVIDEO

VIDEO QUIZ CREATIVE CONTEST

I want to change!

SOLUTIONSpecial interactive areas and recycling zones in MEGA malls across 11 cities

The Academy of Change online project to educate people about recycling and to incentivise them to visit their local MEGA. Celebrity endorsement of the famous stylist, Vlad Lisovets

VIDEO

Petrovich

PROPetrovich Professional Marketplace

BACKGROUND

Petrovich is a store of construction materials which wanted to build loyalty and long-lasting communication platform in the professional community

SOLUTION

Create an independent digital-platform to link professional tradepeople with clients

IDEA DEVELOPMENT PROMOTION STATISTICS/ANALYST EVOLUTION SALES

professionals registered5K 7pages

depth of view10 minutes time of website

total visits30K 20% bounce

rate

SITE

Embassy of Italy in Moscow

The only official website about Italy in MoscowGOALTo create a modern convenient website. To integrate it with Russian Friendly

CREATIVE CONTENT PRODUCTION

Interactive map

Events schedule

In statement of Embassy of Italy

+61%Total time on website+57% Number of

page views

Pay for visa onlineSign up for document feed+157%

Organic traffic SITE

Sokolov Motivation IDEA PROTOTYPINGCREATIVE

Motivation program for partner trade chains from the producer of jewelry SokolovSOLUTION

Training portal for representatives of jewelry branch: managing members, sales personal, organizers of purchases

- Three teaching sceneries (Jewelry world, Art of sales, Science Sokolov)

- Certification on the results of studying - The system of accumulation of point and

exchange them for presents - Personal account for managing members

(to control the results of his or her chain’s sales persons)

- And many others

STRATEGY

Google РоссияEVENT CRMSMM

«Karenina. Live Edition» - a unique on-line marathon BACKGROUNDRepresent Google as a brand that is invested into Russian сulture and to stimulate people to engage and feel unity. Demonstrate the capability of Google Hangouts and Google+.

VIDEO

VIDEO

"The best implementation of digital-campaign" 1 place "The best strategy is the presence of the brand in the digital-media", "Best social campaign for the implementation of commercial organizations" 2nd place

700reciters

36hours

106countries

1 2 2REACH 40%population of Russia

SOLUTIONA real-time reading of Anna Karenina over 36 hours by 700 Russians across the country and around the world, all via Google Hangouts

Tetra PakSTRATEGY

13M 13 million households covered by the media 1,2M

CREATIVE MEDIA CRMSMM PROMO

"Milk Show" - First Russian categorical educational project

To make customers consciously switch To ultra-pasteurized milk

+15%change in the perception of the

category of ultra pasteurized milk

* TNS

39brands of milk

500Мpromo-packs

8contacts for one

participant

ENTERTAINMENT + EDUCATION

= EDUTAINMENT

GOAL

VIDEO

1.2 million unique contacts on site

To launch a national 6-month program, with strong educational elements to inspire a shift of consumer conscience to UHT milk. Engagement Russia’s most popular TV presenter, Ivan Urgant, who encourages people to enter the quiz at www.omoloke.com. New questions and prizes every day

SOLUTION

HeinekenSTRATEGY

30%viral video rateCREATIVE SMM

Search of Heineken travelersGOALHeineken wanted to activate brand in the “Legendary Travellers Wanted” adventures territory under the dark market conditions, develop a strategy of the integrated marketing campaign

PROMOVIDEO

Sign up codes under the cover

Pass on-line quest

Share the task in social networks

Win a travelers backpack

Become a member of on-line show1,3M

video views

VIDEO

SOLUTION

To find 10 legendary travellers among several thousand applications and send them on a terribly difficult travel with interesting tasks. Video and photo materials became a unique content for the online reality show «Legendary Travellers» on Youtube

PumaSTRATEGY

+15%transitions

to online shopCREATIVE SMM

A new strategy of PUMA SMM

GOALIncrease the low level of engagement rate and shares & comments Puma Group in FB and VK. Stop the decline in the number of subscribers continued for 6 consecutive months

+20%of unique visitors

Stop falling growth + 2% in the first month

CONTENT MARKETING FOREVERFASTER

OUR PRODUCTS

Action Reports 2.0

Online management system of reporting

Setting and control of daily tasks for field staff

Unlimited data collection from retail outlets

Online video broadcast from any outlet

An informative infographics based on the data submitted

118 cities of Russia 1300 people

at a time

IDEA DEVELOPMENT PROMOTION STATISTICS/ANALYST EVOLUTION SALES

IDEA

Create a tool to manage field staff across the country Improving its efficiency

RESULT

Independent digital-platform with strong backend and user-friendly mobile application to communicate with staff

myWishBoard

First visual saving platform for your wishes

Marketing channel for brands

Area for special projects

Direct sales

3М saved wishes 300K registered

users

IDEA DEVELOPMENT PROMOTION STATISTICS/ANALYST EVOLUTION SALES

Create a tool which helps people dream effectively and make their dreams come true

Social digital-platform to create your own wish board. You can copy someone's wish that you like or create a new one by clicking «+Wish». Explore new ideas, make shopping plans, order presents, set important goals that will be achieved by you

IDEA

RESULT

Sales channel for e-commerce

600K e-commerce products

Playbrand/MinsMins

Social loyalty platform for brands

Points for social activity

Targeted messages at the point of sale

Points for the purchase

IDEA DEVELOPMENT PROMOTION STATISTICS/ANALYST EVOLUTION SALES

IDEA

Thank consumers for public display of loyalty which is so important for any brand

RESULT

Digital platform which can give an opportunity to brands to set tasks for their consumers (for ex: like branded content on facebook) and reward them for their activity

Ability to trigger any event via API

Daria Vedernikova

new business director. partner

+7 925 419 14 63

daria@futureaction.ru skype: veddaria

Marketing in digital age