facebook and pinterest community building
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BlogHer Food panel on Facebook and Pinterest to build community.TRANSCRIPT
INTENSIVE:Facebook and Pinterest
Community Building
Facebook and Pinterest Community Building
Instructor: Lisa WellsCook Eat Paleo@CookEatPaleo
Instructor: Lisa Leake100 Days of Real Food@100DaysRealFood
Build Your Pinterest Community
Grow a loyal followingIncrease engagement Drive more traffic to your blog
Build Your Pinterest Community
Create an inviting profile
Optimize for mobile
• 75% of all Pinterest traffic comes from mobile apps
Source: TechCrunch, Feb 6, 2014
Create Engaging Pins
Rich pins Vertical imageKeyword rich description
Pinterest templates: Canva
Be Active
Pin dailyPin when your audience is activeEngage your community
Schedule: Ahalogy, ViralWoot
Use the power of group boards
Expose your content to new audiencesGain followersSupport others in the community
Find boards: PinGroupie
Promote Outside of Pinterest
Pin it button for imagesFollow widget Insert in blog posts, emailShare on social media
Facebook tab: Woobox
Track Community Engagement
Tool: Tailwind
Measure Your Success
Tool: Google Analytics
Build Your Pinterest Community
Grow your followingIncrease engagement Drive traffic to your blog
Pinterest tool links: cookeatpaleo.com/BHF14
Facebook and Pinterest Community Building
Instructor: Lisa WellsCook Eat Paleo@CookEatPaleo
Instructor: Lisa Leake100 Days of Real Food@100DaysRealFood
Facebook for Blogs
Blog started in May 2010
“Fan Gate” created in April 2011
33% of my traffic (over all time) has come from FB
Facebook: Good vs. Bad
PROSPeople click on links
You can post severaltimes a day
Ability to monetize
When it’s good…it’s really good
It’s free
CONSYou are not in
control
All pages arenot created equal
Paying to promoteis not so great
What Facebook Did To Me
Jan 13, 2014
I did not become this boring overnight.
What Still WorksText Posts(just “x” out preview if sharing a link)
TeasersBeing YourselfIgnoring the RulesTelling Followers What to DoDiversifying
ALWAYS: Good quality content is good quality content.
