facebook and pinterest community building
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BlogHer Food panel on Facebook and Pinterest to build community.TRANSCRIPT

INTENSIVE:Facebook and Pinterest
Community Building

Facebook and Pinterest Community Building
Instructor: Lisa WellsCook Eat [email protected]
Instructor: Lisa Leake100 Days of Real [email protected]

Build Your Pinterest Community
Grow a loyal followingIncrease engagement Drive more traffic to your blog

Build Your Pinterest Community

Create an inviting profile

Optimize for mobile
• 75% of all Pinterest traffic comes from mobile apps
Source: TechCrunch, Feb 6, 2014

Create Engaging Pins
Rich pins Vertical imageKeyword rich description
Pinterest templates: Canva

Be Active
Pin dailyPin when your audience is activeEngage your community
Schedule: Ahalogy, ViralWoot

Use the power of group boards
Expose your content to new audiencesGain followersSupport others in the community
Find boards: PinGroupie

Promote Outside of Pinterest
Pin it button for imagesFollow widget Insert in blog posts, emailShare on social media
Facebook tab: Woobox

Track Community Engagement
Tool: Tailwind

Measure Your Success
Tool: Google Analytics

Build Your Pinterest Community
Grow your followingIncrease engagement Drive traffic to your blog
Pinterest tool links: cookeatpaleo.com/BHF14

Facebook and Pinterest Community Building
Instructor: Lisa WellsCook Eat [email protected]
Instructor: Lisa Leake100 Days of Real [email protected]

Facebook for Blogs
Blog started in May 2010
“Fan Gate” created in April 2011
33% of my traffic (over all time) has come from FB

Facebook: Good vs. Bad
PROSPeople click on links
You can post severaltimes a day
Ability to monetize
When it’s good…it’s really good
It’s free
CONSYou are not in
control
All pages arenot created equal
Paying to promoteis not so great

What Facebook Did To Me
Jan 13, 2014
I did not become this boring overnight.

What Still WorksText Posts(just “x” out preview if sharing a link)
TeasersBeing YourselfIgnoring the RulesTelling Followers What to DoDiversifying
ALWAYS: Good quality content is good quality content.
