facebook annonsering 2016 - mine aller beste triks - espen grimmert
TRANSCRIPT
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Facebook Annonsering 2016Mine aller beste triksEspen Grimmert
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9 tipspå
30 min
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1.Arrangementer
(kan være) smart
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Slippes kl 10.00 FULL BOOST!
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De som har vært på et
arrangement er ofte en svært
verdifull målgruppe.
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2.Lokale sider
(er ofte) bedre avsendere
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3.Optimaliser for Facebook-søk
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Viralt er ikke dødt for lokale
aktører
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Grunn til panikk hos Gule Sider
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4.Rekrutter
kundene – og bare de – til å
like Facebooksiden
din.
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Pages should avoid encouraging people to take an action (such as encouraging lots of clicks), because this will likely only cause temporary spikes in metrics that might then be rebalanced by feed’s ranking over time.
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5.Kommuniser målrettet.
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Markedsavdelingen må ro seg kraftig ned!
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Facebooksiden din
skal redde eksisterend
e kunder
Facebook-annonser skal vinne nye kunder
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6.Lær adm. dir. hva Facebook vet om
kundene dine
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Kundelisten vår blir bli hashet før den blir sendt.
HÆ?
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7. Si nei til 4% av omsetningen i
bot.
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8. Det er dyrt å være grådig
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Antall CPM200.000 41Nye 200.000
60
Prisøkning 47%
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Antall CPM Ny pris
Rabatt
200.000 41 17 59%Nye 200.000
60 35 42%
Prisøkning 47% 107%
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9. Alle har
mobilkamera
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Ansatte er den viktigste
målgruppen du har. Og er
kanskje verdt noen kroner.
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Følg gjerne Grimmert her