facebook for business 101
DESCRIPTION
Consider this your introduction to using Facebook for business. We cover why Facebook is attractive for businesses and include several tips to make the most of your social media experience.TRANSCRIPT
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Facebook for Business Tips
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Why Facebook
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Tip #1
Create Your Facebook Page and fill out your profile fully and completely. Brand it with your logo, add photos and videos.
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Tip #2
Personalize your Facebook website address so you’re easy to find.
For example:Facebook.com/myname
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Tip #3
Get Facebook on your website.
Include “Subscribe”, “Like” and “Share” buttons.
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Tip #4
Post regularly and be interesting.
Use humor, controversy and just plain old make people think.
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Tip #5
Multimedia updates are readily shared on Facebook. Post photos and videos regularly.
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Tip # 6
Respond to your followers. There’s nothing worse than unanswered comments and questions on a Facebook page.
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Tip #7
Encourage interaction by tagging others in your updates, photos and more. Just starting by typing @ + someone’s name to tag.
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Tip #8
Get people talking by creating a Facebook poll. Invite your mailing list and others to participate.
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Tip #9
Follow other like-minded pages to show you are connected with your subject matter.
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Tip #10
Get to know influential people in your subject area. Word of mouth is a very powerful thing.
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Tip #11
Readily share content from the Pages that you follow and other sources.
It shows you as a useful source of information and your willingness to share encourages others.
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Tip #12
Actively work to grow your followers.
• Invite your website visitors• Tell your mailing list• Offer incentives
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Tip #13
Join and create Facebook Groups for even more meaningful interaction.
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Tip #14
Take interaction off the web and announce your Event on Facebook.
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Tip #15
Analyze your Facebook Insights, track your links and install Google Analytics too. Know what is happening with your Facebook efforts.
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Tip #16
If you want fast results from Facebook, start a Facebook advertising campaign.
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Tip #17
Set a daily budget for your Facebook ads and monitor your early campaigns very closely.
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Tip #18
Use the personalization tools available with Facebook Ads, so you can target as much as possible.
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