facebook for infibeam.com: project overview

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Company Proprietary and Confidential Copyright Info Goes Here Just Like This

Facebook Application For Infibeam.com

Parth N. Acharya


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Scope of the Presentation| Overview

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• Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com

• The company offers

• new and used cars, bikes, scooters, mopeds, • mobile phones and accessories, • books, • cameras, • watches, • health equipment, • cakes, chocolates, flowers, and gifts; • home and lifestyle products, such as apparel and accessories,

home furnishing, jewellery, eyewear, and toys/games.

What does Infibeam.com do? | Company Profile

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• It also provides – cars and vehicles on rent, – travel packages,– loan and finance, – insurance services, – Infibeam Pi and Infibeam Phi, touch screen media devices that support high definition

multimedia formats.


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• Generate direct revenue through orders and advertising space• Build Brand Image• Enhance Customer Service• Lower Operating Cost

• Customer Stages: – Awareness– Interest– Trial– Repeat

Infibeam.com | Long Term Objectives

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• Attack the Social Networking Websites– WHY?

• Users spend 4 times as much time on social media than email• 90% of 18-29 year olds sleep with their cell phones• Provides convenient way to use services• Large pool of customers• Space for mouth to mouth publicity• Enhances Brand Image• Availability of large number of social networking websites

Approach towards Long term Objectives | How to achieve them?

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Social Networking Websites| Available Market Spaces

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Facebook.com| Why Facebook?

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• Facebook webpage framework:- – Facebook contains its own forms of framework which includes modified markup language like FBML and

query language FQL

• Scaling up the original website:- – In order to make the website work as the Facebook application, the dimension of the website needs to be

scaled down to Facebook frame’s requirements.

• Integrating Payment service with the application:- – It becomes necessary when the customer doesn’t want to be taken out of Facebook environment and

perform all the e-shopping activities (including activities from product browsing to checkout) without leaving the Facebook.com.

Integrating your ecommerce web portal with Facebook| The Challenges

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Integrating your ecommerce web portal with Facebook| Current Deployment

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Integrating your ecommerce web portal with Facebook| Current Deployment

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• Takes user away from Facebook

• Time consumption

• Complicates processes for Administrators

• User loses the focus

• Less effective deployment

Disadvantages| Current Deployment

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• Give Facebook Users space to buy from Infibeam within Facebook itself

• Allow Facebook Users to perform all activities that can be done on the Infibeam web portal

• Allow to users to ‘Like’ or ‘Share’ products of Infibeam on Facebook

• Take maximum benefit of Social Marketing• Increase target customers

Solution| Plan of the Project

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Solution| Available Tools

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Solution| Available Tools : Application Creation

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Solution| Available Tools : View Insight

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Solution| Available Tools : Debugger

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Solution| Available Tools : Test Consoles

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System Design| Software Process Model

Waterfall Model

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• Technical Feasibility– High Feasibility

• Facebook’s own API : FBML and FQL• iFrames• Test Console

• Economical Feasibility– High Feasibility

• Bottom Line Consideration• Use of OpenSource • High benefit on cost

System Analysis| Feasibility Study

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System Analysis| Feasibility Study

• Schedule Feasibility– Moderated Feasibility

• Single Developer• Insufficient time period• High demand

• Operational Feasibility– High Feasibility

• Almost no training required• Use of OpenSource• Easy to handle

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System Analysis | Feasibility Study

• Resource Feasibility– High Feasibility

• Hardware requirements : fulfilled by company• Software requirements : SDKs Available

– JavaScript SDK– PHP SDK

• Cultural Feasibility– High Feasibility

• Online shopping• Social Networking• Deadly combination : Target young mass

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• Functional Requirement– Building an Application– Embedding with Facebook– Activities :

• Browsing Infibeam catalog• ‘Like’/’Share’ Product• Add products to cart• Make payment

All activities should be carried out on Facebook only. (Remaining into the Facebook environment)

System Analysis | Requirement Specification

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• Non-functional Requirement– Accessibility

• Utmost : all one needs is Internet and Facebook account.

– Dependencies on other Parties• Dependent on framework provided by Facebook

– Disaster recovery• No specified requirements

– Platform compatibility• Compatibility with all OS due to development based on

scripting languages.

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• Customer Requirement– Transact all Infibeam business without coming

out of Facebook

• Structural Requirement– Collaborative development between

Facebook and Infibeam


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E-R Diagram

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DFD Level 0

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DFD Level 1

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DFD Level 2

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Functional Decomposition Diagram

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Sequence Diagram : End User Browse Catalog

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Sequence Diagram : End User Add item to Cart

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Sequence Diagram : AdminUpdate Catalog

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Activity Diagram

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• Integrated Look– Infibeam website defined within Facebook as an

Application

• Carrying out all the activities within Facebook– Browse Catalog– Add items to Cart– Make Payment– In total, Buy Products from Infibeam

Glimpse into the Future| Final Outcome

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Glimpse into the Future| Integrated Look

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Glimpse into the Future| Browse Catalog

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Glimpse into the Future| Add item to Cart

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Glimpse into the Future| Checkout

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Questionnaires | Any Questions?

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End of Presentation| Thank you.

facebook for infibeam.com: project overview

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