family office solutions showcase 2015 by afo and apb

亚洲家族办公室协会

2015 年家族办公室高峰会

21-22 Jan 2015

Hong Kong

2015 Family Office Solutions Showcases

2015 家族办公室高峰会

DAY 1 第一天

0900 – 0910 Opening Speech 1 开幕致辞 1

Ms. Eva Law, Chairman, Association of Family Offices in Asia and Association of Private

Bankers in Greater China Region

罗孟君女士, 亚洲家族办公室协会 (AFO) 和大中华地区私人银行家协会(APB) 主席

0910 – 0920 Opening Speech 2 开幕致辞 2

Mr. Fabio Muller, Head of Shanghai Office, Swiss Business Hub China, Embassy of

Switzerland

麥丰先生，瑞士駐上海总領事館代表, 中国瑞士商务中心上海办事处负责人

0920 – 0940 KEYNOTE Session 主题演讲环节

Why Create a Family Office?

- What is it like being a billionaire?

- Who do they trust and why?

- Why do they create family offices?

- How do they choose staff?

- Who should they have in their inner sanctum of advisors?

Ms. Caroline Garnham, CEO, Family Bhive

为什么要设立一个家族办公室?

- 作为一个亿万富翁是什么样的?

- 他们相信谁? 为什么？

- 他们为什么要设立家族办公室?

- 他们如何选择工作人员？

- 他们应该找谁担任内部顾问

卡罗琳·加纳姆女士, 行政总裁, Bhive 网络家族办公室

0940 – 1000 Family Office Specialist Presentation 家族办公室专家演讲

Where to locate the Family Office?

- The choices

- Key Tax Drivers?

- What should be onshore and what offshore?

Mr. John Riches, Consultant, Withers

在何处设立家族办公室？

- 有什么选择

- 关键税务的驱动因素

- 什么（事务）应在境内和境外运作?

约翰·伟查先生,衛達士, 顾问


How to Create a Family Office?

- What is the appropriate structure?

- Key legal and regulatory issues

- Learning from experience : Traps and Opportunities

- Wider structural issues such as family governance

Mr. David Arnaud, Head of Family Advisory, UFP Capital SA

如何设立一个家族办公室?

- 什么是合适的结构？

- 关键的法律和监管问题

- 经历之谈: 陷阱和机会

- 讨论更广泛的结构性问题，如何管治家族

戴维·阿尔诺先生，家族咨询负责人，UFP 资本 SA

1020 – 1055 Panel Discussion 小组讨论

The road ahead – Family Offices in Greater China Region

大中华区的家族办公室的发展前路

Moderator : 主持人:

Ms. Eva Law, Chairman, Association of Family Offices in Asia and Association of Private

Bankers in Greater China Region

罗孟君女士, 亚洲家族办公室协会 (AFO) 和大中华地区私人银行家协会(APB) 主席

Panelists : 演讲嘉宾：

Ms. Susan Cui, General Manager, Private Banking - Ping An Bank Company Ltd

Ms. Li Jing, General Manager, Private Banking - China Minsheng Bank

Mr. Li Ge, Head of Product and Investment, Private Banking – SPD Bank

Mr. Hua Wei Da, General Manager, Private Banking – China Everbright Bank

Dr. Peter Liao, President, Bluesource Family Office

Mr. Andrew Yan, President, CEDA Investment Group

Ms. Jan R. R. Cai, DGM, Shanghai International Trust Co. Ltd.

Mr. Wang Yan Zhuo, General Manager, Zhongrong International Trust Co. Ltd.

崔文靜女士，平安銀行私人銀行总經理

李靜女士，中國民生銀行私人銀行总經理

李戈先生，浦發銀行私人銀行產品顧問总經理

华偉达先生，光大銀行私人銀行总經理

廖之劍博士，藍源家族辦公室董事長

顏怀江先生，中盟財富控股有限公司总裁

蔡汝溶女士，上海國際信託有限公司副总經理

汪岩悼先生，中融国際信託有限公司家族辦公室总經理

1055 – 1105 Networking Break 茶歇

Contact APB 联系大中华地区私人银行家协会: [email protected] +852 3499 3851

Contact AFO 联系亚洲家族办公室的协会: [email protected] +852 3499 3851


Being Secure : Risk Systems and Tax Profile

A session focusing on the key operational and tax risks for family offices

- Securing and maintaining title to FO assets

- Balancing transparency with the right to confidentiality

- Minimizing the FO structure risk (Tax Residency Issue)

- Avoiding complexity and structure ‘substance’ attack

- Tax efficiency of splitting the Private and Business Offices

确保家族办公室的操作安全: 风险系统和税务处理

此环节专注于家族办公室的关键运营和税务风险

- 保护和维护家族办公室资产的业权

- 在透明度与保密权中找到平衡点

- 尽量减少家族办公室结构的风险（缴税驻地问题）

- 避免复杂性和结构'物质'的攻击

- 分拆私人和商务办事处的税务效益


Mr. Leo Guan, Managing Director, Mainland China, AMICORP

管洲海先生，傲明集團中國區董事总經理


Mr. Mark Ni, Partner, Deloitte Private Client

Ms. Ada Chan, Manager, Deloitte Enterprise Risk Services

Mr. Fang Liu, Manager, Deloitte IBD Group

Mr. John M Timpany, Partner, KPMG Tax Limited

Ms. Yimin Kou, Partner, China Tax Advisory Group

Mr. Scott Lindsay, Partner, International Tax Services, PWC

倪敏先生，德勤稅务師事务所有限公司合伙人

陳少瑩女士，德勤稅务師事务所有限公司企業風控服务部經理

劉芳女士，德勤稅务師事务所有限公司国際业务部經理

譚培立先生，KPMG 稅务合夥人

寇毅敏女士，中稅咨詢合伙人

斯科特·林赛先生，羅兵咸永道有限公司国際稅务合夥人


Multi-Generational Wealth Discussion – Implementing a Plan to Preserve, Grow and Give

Away Wealth Over Generations

- Strategies for growing a family wealth

- The issues around preserving family wealth for current and future generations

- The issues for giving wealth away in a smart manner.

The discussion will endeavor to meld all three into a meaningful examination of the

ways a family might accomplish all three objectives

This session will explore the following issues

- Setting FO’s philanthropic strategy

- The Succession Planning of Family and Family Business

- How to ensure the growth of income and investment returns of family wealth are

sufficient to support the spend rate

- Contact APB 联系大中华地区私人银行家协会: [email protected] +852 3499 3851

- Contact AFO 联系亚洲家族办公室的协会: [email protected] +852 3499 3851

多代财富讨论 - 实施财富保留，增长，继承的计划

- 增长家庭财富的策略

- 当前和未来世代维护家族财富的问题

- 聪明地把财富分送的问题

此讨论会探讨把上述三项目标融合成一个有效达成以上三项目标的方法和以下问题

- 设置家族办公室的慈善策略

- 家财庭和家族企业的继任计划

- 如何保证家族财富的收入和投资收益足以支持家庭支出率


Dr. Gao Hao, Director, Global Family Business Program and Executive Director, China

Finance Case Centre, Tsinghua PBC School of Finance

高皓博士，清华大學五道囗金融學院全球家族企业課程主任及中國金融案例中心執行主任


Mr. Graham Reeve, Special Advisor of Myer Family Company and Executive Member of Family

Office Management, Technical Committee, Association of Family Offices in Asia

Mr. Yan Lau, Managing Director, Head of Family Services, Asia Pacific, UBS AG

Mr. Wang Liwei, China Ambassador, The International Association of Advisors in

Philanthropy

Mr. Michael Richardson, Executive Chairman, Bedell Trust

Mr. Li Wei, Principal Lawyer, Yingke Law Firm, Family Trust Centre

Ms. Helene Anne Lewis, Former Chair, Society of Trust & Estate Practitioners and Managing

Partner, Simonette Lewis Lawyers and Notaries Public

格雷厄姆·里夫先生, 梅尔家族企业的特别顾问与亞洲家族辦公室協会家族管治事务技術委員会執事

劉羽恩先生，瑞士銀行亞太區家族服務部董事总經理

王立偉先生，国際慈善顧問協會中國大使

邁克尔.理查森先生，貝德尔信托常务董事長

李魏先生，盈科律師事务所全国家族信托法律服務中心主任兼首度律師

海伦安妮·刘易斯女士, 信托和资产继承执业者协会前会长, 西蒙·刘易斯律师和公证人公司合夥人

1200 -1220 Family Office Solution Showcase 家族办公室解决方案展示

Session 1 – Switzerland Player 第一节 –瑞士参与者

In Discussion with Mr. Marco M. Zoppi, President, Global Capital Trust AG

我们正在与马尔科·苏比先生，瑞士宜本集團总裁讨论

1220 – 1240 Family Office Solution Showcase 家族办公室解决方案展示

Session 2 – US Player 第二节–美国参与者

Mr. Charles E. Long, Head of Greater China, BNY Mellon

查尔斯荣龙先生, 紐約梅隆銀行大中华區主管


Session 3 – Professional Services Player 第三节–专业服务参与者

Mr. Christ Chen, Consultant, Harney Westwood & Riegels

陈健豪 Harney Westwood & Riegels 离岸法律事务所顾问

1300 – 1415 Lunch Break 午休


Family Office Professionals – Introduction of Chartered Family Office Specialist Program

家族办公室专家 –特许家族办公室专家培训计划简介

Mr. Paul Niu, Principal, Training Board, Association of Private Bankers in Greater China Region

牛朴先生，大中华地區私人銀行家協会培訓事務評議會執事


Session 4 – Professional Services Player 第四节 –专业服务参与者

In Discussion with Ms. Wu Fan, Swiss Solicitor, Vischer

我们正在与吳帆女士，菲謝尔律師事务所瑞士律師讨论


Session 5 – Switzerland Player 第五节 –瑞士参与者

In Discussion with Mr. Danilo Larini, Founder and President, FACT Family Office AG

我们正在与达尼罗 - 拉里尼先生, FACT 家族办公室創辦人及总裁讨论


Session 6 – Switzerland Player [OPEN] 第六节 –瑞士参与者

In Discussion with Mr. Christian Helbling, Marcuard Family Office Ltd.

我们正在与克里斯蒂安何浦林先生, Marcuard 家族办公室副总裁讨论


Session 7 – US Player 第七节 –美国参与者

Mr. Jonathan Anthony Lidster, Vice President, Northern Trust

乔纳森·安东尼利斯何先生, 北方信托副总裁

1555 – 1610 Networking Session 茶歇

1610 – 1630 Opportunity Showcase 商机展示

Presentation by Qingdao Government [Reserved]

青岛政府演讲 [预留]

1630 – 1650 KEYNOTE Session 主题演讲环节

Family Business Legacy Showcase : Life Science Giant in Italy and the family

家族企业光荣传统展示 : 意大利家族企业集團- 生命科学欧洲商业巨人

Mr. Roberto Consonni, CEO, Zambon Company SpA

罗伯托·光神美先生，赞邦公司 CEO

Enquiry查询 : +852 3499 3851


Session 8 – US Player 第八节 –美国参与者

Ms. Maria Elena Lagomasino, CEO and Managing Partner, WE Family Office

玛丽亚·埃莱娜.拉格马西诺女士，美國 WE 家族辦公室負責人


The Evolution of Impact Investing

An increasing number of families in developed market are interested in exploring the

social and financial benefits of impact investing and how this style of investing can fit

within a family office’s mission. But the families under-utilizing the opportunity to

make a broader impact and still achieve their investment objectives by not fully

implementing the asset allocation spectrum, ranging from the familiar private equity

projects, but also through the more liquid public equity investments and bonds?

This session will examine the ways that family offices can use all the tools in their

investment toolbox to make an impact and still make returns.

社会建设影响力投资的演变

在发达市场,越来越多家族對影響力投資的社會及經濟效益和如何把影響力投資配合家族办公室的項目

感興趣.但很多家族都沒有充分地利用這機會製造更廣泛的影響,或在沒有全面地利用资产配置范围和

熟悉的私募股权投资项目,反而利用更具流动性的公共股权投资和债券来达成目标？

這節將會探讨能夠為家庭办公室增加回報和影響力的不同投資工具,


Mr. Xiong Xiaoke, Director, China Philanthropist

熊晓岢先生，慈傳媒及中國慈善家總監


Ms. Alice Wang, Development Manager, Teach For China

Mr. Guangming Zhu, Under-Secretary General, Huamin Charity Foundation

Mr. Liu Libo, Associate Director, Cooperative Programs Department, China Philanthropy

Research Institute

Dr. Michael Liffman, Director, Faculty of Business and Enterprise, Asia Pacific Centre

for Social Investment and Philanthropy, Swinburne University of Technology

Mr. Fang Tao, Secretary General, Shenzhen Charity Federation

Ms. Elaine Chow, Executive Director, Nosipho Community Foundation

王尓晴女士，美麗中國募資與發展經理

朱光明先生，华民慈善基金會萴秘書長

劉麗波女士，中國公益研究院合作發展部主任

邁克.里夫曼博士，澳大利亞斯威本科技大學社会投資與公益研究亞太中心主任

房濤先生，深圳市慈善会秘書長

周伊莱恩女士女士，Nosipho 社区基金会執行董士

www.private-bankers.net

www.familyoffices-asia.org



DAY 2 第二天

0900 – 0905 Opening Remark 开幕致辞

Ms. Joann Ma, Executive Vice Chairman, Association of Family Offices in Asia &

Association of Private Bankers in Greater China Region

馬素萍女士，, 亚洲家族办公室协会 (AFO) 和大中华地区私人银行家协会(APB) 執行副主席


Asian Family Business and their Family Offices

Dr. Roger King, Adjunct Professor, Department of Finance, Director, Tanoto Center for

Asian Family Business and Entrepreneurship Studies, Director, Thompson Center for

Business Case Studies, The Hong Kong University of Science and Technology

亚洲家族企业和他们的家族办公室

金樂琦博士，香港科技大学教授兼陳江和亞洲家族企業與創業研究中心主任


Outlook for M&A Activity and Opportunity for Family Offices

- Current M&A activity, China Onshore, Asia, Europe, North America & Emerging markets

- Understanding the reasons for the increase in activity

- How are the deals being financed?

- Outlook of M&A markets and opportunities for family offices

Dr. Ole Bruhl, Counsel, Bird & Bird

合并收购活动和家族办公室发展的展望

- 目前的并购活动 : 中国境内, 亚洲，欧洲，北美和新兴市场

- 理解活动增加的原因

- 如何在交易提供资金？

- 合并收购活动和家族办公室机会的展望

奧勒.布呂博士，德国鴻鵠律師事務所律師及法律顧問


Asian Mid Market Lending & Private Equity

- Sources of Finance and Options for Lenders and Borrowers in Asia

- How regional funds and mezzanine providers are closing the funding gaps

- What Asian mid-market borrowers want from the market

- FOs as borrowers and Lenders

- How important is use of debt to a successful private equity investment

Mr. Patrick Becker, CEO BEXUCO Ltd.

亚洲中端市场的贷款及私募股权投资

- 资金来源和亚洲借款人的选择

- 区域基金和夹层商如何在缩小资金缺口

- 亚洲中端市场借款人希望从市场得到什么

- FOs 作为借款人与贷款人

- 债务对成功的私募股权投资是如何重要

貝克.潘瑞克先生，貝旭科(上海)投資咨詢有限公司首席代表

1005 - 1025 Family Office Specialist Presentation 家族办公室专家演讲

Leveraging Venture Capital in a Family Investment Portfolio : How Do FOs invest in VC?

Typically there are 3 ways of accessing venture capital opportunities: direct, funds of

funds, and single manager. This discussion will explore the advantages and limitation of

each. In addition, the session will focus specifically on the due diligence process for

VC investments, something with which family offices with limited staff resources.

Mr. Dan Bennett, Managing Director, OurCrowd Australia

在家族投资组合利用风险投资: 家族办公室如何进行风险投资

通常有 3 种风险投资机会 : 直接投资，基金的基金，单经理. 接下来将探讨各方法的优势和局限性.

此外，這節将特别关注风险投资中的尽职调查过程, 尤其是一些人力资源有限的家族办公室。

丹·贝内特先生，董事总经理，澳洲 OurCrowd 公司


Managing family governance – Asian Approach

Ms. Vicky Zhu, China Representative, FBN Asia

管理家族治理 - 亚洲方法

朱晨迪女士，家族企業協会亞洲分會中國區代表


The collaboration of attorneys in serving sophisticated affluence clients

律师之间的合作 - 如何服务需求复杂的富裕客户


Mr. Shane Weir, Director, The Hong Kong Trust Co. Ltd.

韋雅成先生，香港信托有限公司董事


Ms. Wang Fang, Senior Partner, Dacheng Law Offices

Mr. Richard Grasby, Partner, Maples and Calder

Mr. Hayden Flinn, Partner, King & Wood Mallesons

Mr. Reaz H. Jafri, Attorney at Law, Withers Bergman

Ms. Huizhen Hao, Senior Partner, Yingke Law Firm

王芳女士，大成律師事务所高級合伙人

簡偉卓先生，邁普達律師事務所合夥人

范凱敦先生，金杜律師事務所合夥人

雷阿兹发先生，衛士達律師

郝惠珍女士，盈科律師事务所創始合伙人

1025 – 1040 Networking Break 茶歇

1040 – 1100 Opportunity Showcase 商机展示

Wealthy Chinese families and their investment in Antique Chinese Stones

Mr. Zhang Sung, Person In-Charge, Federation of Fine Art and Literature Practitioners in

Shanghai

富裕中国家庭的中国古玉投资

張淞先生，上海市文學艺術界聯合會艺朮品鍳定中心主任

1100 - 1120 Family Office Specialist Presentation 家族办公室专家演讲

Managing Boundaries Between Family Members and Executives

One of the most difficult tasks of FO executives is knowing when and how to say “No” to

a family member or otherwise set the appropriate boundaries, whether it’s regarding

spending, a potential investment opportunity, use of the family name, or a myriad of

other complicated issues.

This session will explore proven strategies for setting such boundaries within the

context of different types of family office structures with an emphasis on identifying

processes which have proven effective.

Dr. Dennis T Jaffe, Executive Member, Family Governance Technical Committee, Association

of Family Offices in Asia

管理家族成员和家族办公室高管之间的界限

對家族办公室高級管理層來說,其中一項最難的工作就是知道如何拒絕家族成員或立下适当的界限(不

論是關於其支出,投資機會,利用家族名義,或无数的复杂问题

丹尼斯. 谢斐博士，亞洲家族辦公室協会家族管治事务技術委員会執事


Re-evaluating the benefits of Co Investment & Direct Investment: Knowing what is

appropriate for your family.

As some families are moving into investing in more esoteric and complicated strategies

and more exotic assets, what is the benefit of direct investing and well as co-investing,

either with asset managers or by syndicating club deals among families? While the

benefits to be gained include potentially lower fees and a more collaborative model, the

difficulties might include the changing of the relationship between your family and the

others in the syndicate. Other considerations include conducting effective due

diligence, monitoring and oversight.

This discussion will endeavor to address these issues as well as other including :

- What are the structures available? Knowing when it’s a club deal?

- How are the liabilities allocated?

- Who handles the problems? How do FOs monitor these investments?

重新评估共同投资和直接投资的优点：知道什么是适合家族的投资

现在有不少家族会投资到复杂的战略和更奇特的资产，不论是资产管理人或是财团也需要知道直接和

联合投资有什么好处。雖然市场有提供較低的費用和更多的合作模式的选择,但也有像家族關係破裂等

問題的出現.还有其他考虑因素包括进行有效的尽职调查，监测和监督。

本讨论将致力于解决这些以及其它问题包括：

- 什么是可用结构？在什么情况下促进俱乐部交易的出现？

- 如何分配债务？

- 谁处理问题？如何监测 FO 的投资项目？


Mr. Ray Chou, Principal, Bain & Company

周之行先生，貝恩策略顧問(香港)公司全球副董事


[OPEN For FO have Co-investment Experience] x 2

Mr. Chris Li, Global Secretary General, China Investment Federation

Mr. David Li, Managing Director, CACEIS Investor Services

FO 1

FO 2

李文江先生，中国投資聯盟全球秘書長

李志豪先生，東方匯理香港信托有限公司董事總經理

家族辦公室 1

家族辦公室 2


Managing risks for affluent families

Managing risk for ultra-affluent families has become more complex. This session will

explore the complexity of institutional size personal insurance risks, cyber/social media

and personal security. This session will explore the nature of these risks and suggest

solutions for effective risk management and mitigation.

管理富裕家庭的风险

管理富裕家庭面对的风险越来越复杂。這節會探索机构规模,个人保险，网络/社交媒体和个人安全的

风险管理解决方案


Mr. Bruce Hui, Vice Chairman, Association of Private Bankers in Greater China Region

布鲁斯·惠先生, 大中华地区私人银行家协会副主席


Mr. Chester Lee, Chief Executive, LTC Wealth Management

Mr. Teddy Tay, Chief Partnership Distribution Officer, AIA China

Mr. Richard Boyce, Oceania Head of Family Office Services, Partner at EY, Global Family

Business Centre of Excellence

Ms. Maggie Cui, Director, Crown Family Office

Mr. Michael Cao, Director, Athena Best Financial Group

李智發先生，LTC 財富管理有限公司行政总裁

鄭源澦先生，友邦中國首席營銷官

理查德·博伊斯先生先生，董事總經理兼 EY 咨詢顧問公司全球卓越家族業务中心合伙人

崔知雯女士，宁聰家族辦公室董事

曹克斌先生，ABF 集團总監

1230 – 1240 Closing KEYNOTE 闭幕演讲

Family Office Boom in Asia and the role of Hong Kong

Ms. Priscilla Law, Head of Financial Services, Invest Hong Kong

家族办公室在亚洲的热潮和香港的角色

羅宝莊女士，香港投資推廣署財經及金融行业主管

1230 – 1400 Lunch Break 午休

Whole Afternoon Activities 整个下午的活动

One on One Meetings 商务会议

The work of AFO and APB 亚洲家族办公室协会和大中华地区私人银行家协会的工作介绍

Introduction of Solution Platform 解决方案平台简介

Membership Enrollment 办理会员注册

Sponsors’ Seminars (@30 mins) [OPEN x 2] 赞助商研讨会

Exchange with Exhibitors 与参展商交流



Sponsorship Opportunity 赞助计划

Plan 1 Partnership Sponsors – USD 25000 计划 1 合作伙伴赞助商 - 25000 美元

Half Day, One on One Meetings with Private Meeting Room and Interpreter Services 半天，一对

一会议，提供私人会议室和翻译服务

Subsequent Meetings arranged after the summit 安排在峰会后的后续会议

One Showcase Presentation(20 mins) 家族办公室解决方案展示演讲（20 分钟）

Flyer Insertion 传单分发

Interview on AFO Portal 在 AFO 在线门户网站发布采访

3 Tickets to FOSS 3 张 2015 家族办公室高峰会门票

Plan 2 Luncheon Sponsors – USD 15000 计划 2 午宴赞助商 - 15000 美元

Day 1 or Day 2 Luncheon Sponsorship (6 Tables for VIP) 第 1 天或第 2 天午宴赞助 (6 桌贵宾席)

Luncheon Speech 午餐会致辞

Exhibitor Desk 参展台


Plan 3 Showcase Sponsors – USD 10000 计划 3 演讲赞助商 - 10000 美元

One Showcase Presentation in Day 1 (20 mins) 家族办公室解决方案展示演讲（20 分钟）




Plan 4 – Panel Sponsor USD 6000 计划 4 - 小组讨论赞助 6000 美元

Panel Title Sponsorship 小组讨论冠名权

Panelist Exposure 参与小组讨论




Plan 5 – Seminar Sponsorship USD 5000 计划 5 - 研讨会赞助商 5000 美元

Sponsors Seminars in Day 2 afternoon (30 mins) 赞助商研讨会, 在高峰会第二日下午（30 分钟）


Plan 6 – Exhibitor Sponsorship USD 4000 计划 6 - 参展赞助 4000 美元

Exhibition Desk 参展台


Plan 7 – Brand Exposure Sponsorship USD 3500 计划 7 - 品牌曝光赞助 3500 美元

Lanyard, summit takeaway bag & Flyer Insertion 挂绳，峰会外带袋赞助和传单分发


Plan 8 – Flyer Insertion Sponsorship USD 1500 计划 8 - 传单分发赞助 1500 美元


1 Ticket to FOSS 1 张 2015 家族办公室高峰会门票

Enquiry查询 : +852 3499 3851