FedEx Group members

James Janno

Michael Nicky

Sophia Lin Tina

Federal ExpressJames

• Slogan: 「使命必達」

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Sophia Lin

Reflected Image

• A series of commercial films about China

1. Traffic

2. Dialect

3. Mr. Zhang

Commercial Film (Traffic)

Commercial Film (Dialect)

Commercial Film (Mr. Zhang)

• VIBE

(Visual Interaction Brand Experience)

→ FedEx Verb﹝ ﹞• Sohrab Vossoughi:

The most valuable asset of a company is its “Brand.”

.

SWOT AnalysisNicky, Janno, Tina, Michael

Strengths

• Globalize

• Reliable and On time

• The added service content

Weakness

• There are fewer service locations in Taiwan.

(Eslitebook stores and Kodak and Sir Speedy Printing)

• Fedex takes high price strategy.

Big problemBig problem

only has 37 only has 37 services services

locationslocations

Opportunities

• FedEx builds around it’s multinational customer based with ASIA operations

• FedEx has their own freight transport plane team. (So they have more efficiency to guarantee to their service.)

• FedEx provides overnight express service and check goods on the Internet

• FedEx has Guangzhou New Baiyun Airport to be the biggest transport center in Asia Pecific

Threats

• The raise of transportation cost.• The same trade.

ex. The place in Taiwan.

FedEX – Kodak, eslite

DHL – 7-11

UPS – FamilyMart

• according to the data, FedEx has a decrease market share compared with 2007.

End