ferramentas de seo - aula 9 - curso de seo #openseo
DESCRIPTION
Nesta aula do Curso de SEO, vamos conhecer as principais Ferramentas de SEO, bem como utilizá-las para tirar o melhor benefício de suas informações em nossas estratégias de SEO. As ferramentas abordadas são: - Google Analytics - Google Webmaster Tools - Advanced Web Ranking - Pingdom Tools - Open Site Explorer (SEOMoz) - Ahrefs - Majestic SEO - Copy ScapeTRANSCRIPT
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Autor: Diego Ivo, CEO da Conversion
Curso de SEO - Aula 9Ferramentas de SEO
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#OpenSEOCurso de SEO > Aula 9
Até o momento já vimos
Filosofia e PsicologiaOn-PageOff PageAutoridade de Página e de SiteConteúdoWhite Hat e Black Hat
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#OpenSEOCurso de SEO > Aula 9
SEO é um quebra-cabeçaSEO é um quebra-cabeça
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#OpenSEOCurso de SEO > Aula 9
Cada Peça é Fundamental
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#OpenSEOCurso de SEO > Aula 9
Cada Ferramenta é Essencial
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Google Analytics
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#OpenSEOCurso de SEO > Aula 9
Google Analytics
> Acessos ao site
> Tráfego de busca orgânica
> Conversões
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#OpenSEOCurso de SEO > Aula 9
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#OpenSEOCurso de SEO > Aula 9
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#OpenSEOCurso de SEO > Aula 9
Dica: filtrar resultados de busca orgânica
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Google Webmaster Tools
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#OpenSEOCurso de SEO > Aula 9
Conheça o seu website
> Erros e Alertas
> Consultas a palavras-chave
> Links para seu site
> Envio de Sitemap.xml
> Muitas outras informações
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#OpenSEOCurso de SEO > Aula 9
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#OpenSEOCurso de SEO > Aula 9
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sitemap.xml
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Rank Tracker
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#OpenSEOCurso de SEO > Aula 9
guia empresa no facebook
#1
#2
#3
#4
#5
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#OpenSEOCurso de SEO > Aula 9
Perda de Tempo?
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#OpenSEOCurso de SEO > Aula 9
Ferramentas de Trackeamento de Palavra
> SEOMoz tem embutido. $99/mês
> SheerSEO começa em $10/mês
> Advanced Web Ranking começa em $99/ano> Advanced Web Ranking começa em $99/ano
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#OpenSEOCurso de SEO > Aula 9
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#OpenSEOCurso de SEO > Aula 9
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Ferramentas de Análise Off Page
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#OpenSEOCurso de SEO > Aula 9
Conheça quem linka cada site
> Entenda a força dos links de concorrentes
> Avalie a dificuldade das palavras-chave
> Descubra oportunidade de links
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#OpenSEOCurso de SEO > Aula 9
Ferramentas para fazer isso
> Open Site Explorer
> Majestic SEO
> Ahrefs
> Use as 3 ferramentas
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#OpenSEOCurso de SEO > Aula 9
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#OpenSEOCurso de SEO > Aula 9
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Outras Ferramentas
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#OpenSEOCurso de SEO > Aula 9
Keyword Planner (KP): planejamento
Copie em http://conv.ly/kwplanner
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Avaliando com SEO Quake
#OpenSEOCurso de SEO > Aula 9
2. Instale o SEO Quake
3. Download em http://www.seoquake.com
1. Use o Firefox para fazer SEO.
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#OpenSEOCurso de SEO > Aula 9
Barra do SEO Quake
PR = PageRank = Page Authority (P.A)PR = PageRank = Page Authority (P.A)
P.A. do UOL = 7P.A. do UOL = 7
Número de Páginas indexadas
Número de Backlinks
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#OpenSEOCurso de SEO > Aula 9
Web-Sniffer.net: HTTP Header Viewer
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#OpenSEOCurso de SEO > Aula 9
Tempo de Carregamento
Copie em http://tools.pingdom.com/fpt/
www.conversion.com.br
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#OpenSEOCurso de SEO > Aula 9
Copyscape Premium: localize conteúdo duplicado
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Próxima aula
1. Gerenciando um projeto de SEO.
#OpenSEOCurso de SEO > Aula 9
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Seja notificado sobre próximas aulas do curso de SEO http://conv.ly/curso
Até a próxima aula!Siga @conversion_br e @diegoivo www.conversion.com.br/openseo