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FICC MARKETING BASICS FICC inc.

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  • FICC MARKETING BASICSFICC inc.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 2

    FICC MARKETING BASICS

    FICC

    1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 3

    1. FICC MARKETING BASICS

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 4

    FICC MARKETING BASICS

    1.1.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 5

    FICC MARKETING BASICS

    1.2.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 6

    FICC MARKETING BASICS

    1.3.

    3

    :

    NPS

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 7

    FICC MARKETING BASICS

    1.4.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 8

    2. FICC MARKETING BASICS

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 9

    FICC MARKETING BASICS

    2.1.

    WebSNS

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 10

    FICC MARKETING BASICS

    2.2.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 11

    FICC MARKETING BASICS

    2.3. STP

    STP

    Segmentation

    Positioning

    Targeting

    STP

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 12

    3. FICC MARKETING BASICS

    STPSegmentation

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 13

    FICC MARKETING BASICS

    3.1.

    STP

    30049920250

    20

    300

    300499

    500799

    800

    3010

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 14

    FICC MARKETING BASICS

    3.2.

    41

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 15

    4. FICC MARKETING BASICS

    STPTargeting

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 16

    FICC MARKETING BASICS

    4.1.

    STP

    20

    300

    300499

    500799

    800

    3010

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 17

    FICC MARKETING BASICS

    4.2.

    20

    300

    300499

    500799

    800

    3010

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 18

    5. FICC MARKETING BASICS

    STPPositioning

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 19

    FICC MARKETING BASICS

    5.1.

    4

    : 2 :

    : :

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 20

    POP Point-of-Parity

    FICC MARKETING BASICS

    5.2. PODPOP

    :

    PODPOP

    PODPOP

    POD Point-of-Differentiation

    :

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 21

    FICC MARKETING BASICS

    5.3.

    2

    CX-3

    MINI

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 22

    6. FICC MARKETING BASICS

    STP

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 23

    FICC MARKETING BASICS

    6.1.

    SNS

    :

    :

    STP

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 24

    7. FICC MARKETING BASICS

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 25

    FICC MARKETING BASICS

    7.1.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 26

    FICC MARKETING BASICS

    7.2.

    RTBRTBRTB

    BENEFIT

    INSIGHT

    CONCEPT

    FEATURE

    NEEDS

    RTB

    STORY

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 27

    FICC MARKETING BASICS

    7.3.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 28

    FICC MARKETING BASICS

    7.4.

    X

    XX = HAPPY FAMILY

    X

    X

    RTB

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 29

    8. FICC MARKETING BASICS

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 30

    FICC MARKETING BASICS

    8.1.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 31

    FICC MARKETING BASICS

    8.2.

    Twitter

    X

    X

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 32

    FICC MARKETING BASICS

    8.3.

    [email protected] Blog

    EC

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 33

    FICC MARKETING BASICS

    8.4.

    2

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 34

    FICC MARKETING BASICS

    8.5.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 35

    FICC MARKETING BASICS

    8.6.

    ()

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 36

    9. FICC MARKETING BASICS

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 37

    FICC MARKETING BASICS

    9.1.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 38

    FICC MARKETING BASICS

    9.2.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 39

    FICC MARKETING BASICS

    9.3.

    Instagram

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 40

    FICC MARKETING BASICS

    9.5.

    26

    I am StatementSTP

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 41

    FICC MARKETING BASICS

    9.6.

    7FacebookLINEFacebook7:308FacebookLINE

    PC12FacebookTwitterFacebook1417FacebookLINE

    20Facebook21:30TwitterLINELINE23:00

    DILODay in the Life of1

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 42

    10. FICC MARKETING BASICS

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 43

    FICC MARKETING BASICS

    10.1.

    40%

    The Anatomy of an Experience Maphttp://www.adaptivepath.com/ideas/the-anatomy-of-an-experience-map/

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 44

    FICC MARKETING BASICS

    10.2.

    Awareness

    Intent

    Purchase

    Loyalty

    Advocacy

    Perception

    Behavior

    Driver

    Touchpoint

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 45

    FICC MARKETING BASICS

    10.3.

    Awareness

    Intent

    Purchase

    Loyalty

    Advocacy

    Perception

    Behavior

    Driver

    Touchpoint

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 46

    FICC MARKETING BASICS

    10.4.

    A

    A

    or

    B

    B

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 47

    FICC MARKETING BASICS

    10.5.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 48

    FICC MARKETING BASICS

    10.6.

    Awareness

    Intent

    Purchase

    Loyalty

    Advocacy

    Perception

    Behavior

    Driver

    Touchpoint

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 49

    FICC MARKETING BASICS

    10.7.

    Awareness

    Intent

    Purchase

    Loyalty

    Advocacy

    Perception

    Behavior

    Driver

    Touchpoint

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 50

    FICC MARKETING BASICS

    10.8.

    TVCM

    SNS

    SNS SNS

    Q&A

    DM

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 51

    FICC MARKETING BASICS

    10.9.

    DILO

    Awareness

    Intent

    Purchase

    Loyalty

    Advocacy

    Perception

    Behavior

    Driver

    Touchpoint

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 52

    11. FICC MARKETING BASICS

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 53

    FICC MARKETING BASICS

    11.1.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 54

    FICC MARKETING BASICS

    11.2.

  • Information contained in this document is confidential and property of FICC inc. Please do not reproduce or distribute without permission. 55

    FICC MARKETING BASICS

    11.3. PDCA

    KPI

    STPPDCA


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