Engaging Stakeholders for Success:Implementing the LA County

Strategic Plan for Economic Development

Cliff Massey, Wendy Chung, Ming Xie, Qi Hao, Yixuan Wang

Introduction01

Research02

Recommendation03

Long-Term Suggestions04

AGENDA

Q & A05

1 INTRODUCTIONPART ONE

INTRODUCTION

• Result of collaborative planning process

• Summation of goals for 500+ stakeholders

• Ensuring a strong, diverse and sustainable economy for LA County’s residents and communities

Strategic Plan• Create a proper

implementation strategy

• Think about how outreach to stakeholders

• Create and vet metrics

Our TaskLAEDC• Objective: to attract,

retain, and grow business and quality jobs in Los Angeles County

• Coalition of public, private, nonprofit agencies, research, academic institutions

Introduction Research Recommendation Long-term Suggestions

2 RESEARCHPART TWO

Assessment of Strategic Plan and LAEDCMetrics Vetting Process

Assessing Other Strategic PlansLessons From Peers

RESEARCHAssessment of Strategic Plan and LAEDC

Strengths● Existing committees● Strong network● Economic research● Resources

Weaknesses● Lack of centralized data● Organizational structure not

fully aligned with Strategic Plan

● Lack of broader awareness

Opportunities● Provide a platform to

create synergies among stakeholders

● Track/monitor progress to target ongoing economic growth

Threats● Stakeholders may have

competing priorities● Competing organizations

serving similar role in LA County area

SWOT

Introduction Research Recommendation Long-term Suggestions

RESEARCHMetrics Vetting Process

Critical Indicators

PeopleUnemployment RateHourly Median Wage

Gini Index

GoodsGross Regional Product

InvestmentVenture Capital InvestmentInfrastructure Investment

Expert InterviewsDiverse fields

Literature Review

Academic journals, policy reports, public

research, etc.

Peer ComparisonOther Counties’ strategic plan

40

8

Introduction Research Recommendation Long-term Suggestions

RESEARCHAssessing Other Strategic Plans

Suffolk County

Cook County

King County

Provo

South Florida

Introduction Research Recommendation Long-term Suggestions

Gini

Total Population

Median Household IncomeEmployment

Per Capital Income

Peer County Economic IndicatorsLos Angeles County, California Cook County, IllinoisSuffolk County, New York King County, Washington

Note: amount adjusted for comparison

RESEARCHLessons From Peers

Dat

a

Resources

Flex

ibili

ty

Comm

unicationCoalition

Introduction Research Recommendation Long-term Suggestions

3 RECOMMENDATIONPART THREE

Internal StructureTools for Engagement

Implementation TimelineKey Indicators of Metrics

RECOMMENDATIONInternal Structure

Steering committee

Employment Land

World Trade

Workforce Development

Public Policy

Green Economy

Infrastructure

Liveability Innovation

Business Friendly

Introduction Research Recommendation Long-term Suggestions

RECOMMENDATIONLAEDC Roles

Facilitator• Assist champion organizations or Strategic Advisory Committees• Provide introduction between organizations and stakeholders• Communicate information throughout stakeholders

Recorder• Collect and track data• Create and distribute annual progress report

Expert• Provide research and policy resources• Assist organizations developing their own strategic plans

Introduction Research Recommendation Long-term Suggestions

RECOMMENDATIONTools for Engagement

Website Events MarketingTool Kit Survey

• Elevate Strategic Plan

• Metrics web microsite

• Independent website potential

• Kick-off event• Semi-annual

update events• Challenge grant

competition

• Workshops/webinars

• Expert guidance on strategic planning

• Public policy database

• Social media

• Public facing• “Insider” facing

• Gauge initial awareness of and engagement with the Strategic Plan

• Identify “nodes” in the network

Introduction Research Recommendation Long-term Suggestions

RECOMMENDATIONImplementation Timeline

JAN-MAY 2016

SILENT PHASE

Identify StakeholdersUpdate Website

Launch MarketingDistribute Survey

SUMMER2016

KICKOFFLAUNCH

Analyze Survey ResultsHost Event #1

Introduce Resources

FALL2016

PROGRESS REPORT

Host Event #2Publish Progress ReportLaunch Challenge Grant

SPRING2017

CHALLENGEGRANT AWARD

Host Event #3Announce Challenge Winner

Update Resources

SPRING2020

NEXT PLAN

Start Planning ProcessAssess Effectiveness

Introduction Research Recommendation Long-term Suggestions

RECOMMENDATIONKey Indicators

G1: Education G2: Industry Cluster

Job GrowthIncome Growth

G3: Innovation & Entrepreneurship

G4: Business Friendly

HS Graduation RateECE Enrollment Rate

Educational Attainment

Venture Capital Investment

Entrepreneurship Growth

Local Government Assistant ProgramProcessing TimeCommercial and Industrial Zoning

Introduction Research Recommendation Long-term Suggestions

RECOMMENDATION

G5: InfrastructureGovernment

Infrastructure Investment

G6: Global Connectedness

G7: Liveable Community

Key Indicators

Gini IndexForeign-owned establishmentsTotal Exports

Introduction Research Recommendation Long-term Suggestions

RECOMMENDATIONSummary

Introduction Research Recommendation Long-term Suggestions

LAEDC

Committees• Steering committee• Strategic advisory

committees

Tools• Survey• Outreach tools

4 LONG-TERM SUGGESTIONSPART FOUR

LONG-TERM SUGGESTIONS

Introduction Research Recommendation Long-term Suggestions

Branding Data

THANK YOU!Q&A