finally, a better way to attract your ideal customers

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©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916- 752-6767 Finally, a better way to attract your ideal customers

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Recording and slideshow of Sacramento SEO Pro presentation available On March 14, 2013, Mark Anthony Germanos of YourSEOWizard.com presented Finally, a better way to attract your ideal customers to Success Women Today. Response was very positive. Audience members left with five great takeaways: * You need a professional picture * You need to monitor pictures people post online and tag you in * You need a good, short answer to the question "Why should I do business with you"? * You need to understand the keyphrases your ideal customers will use when looking for someone who provides the products and services you offer, but does not know you exist, and * You need at least 6,000 words of content. Audio at http://yourseowizard.com/wp-content/uploads/2013/04/Womens-Success-Today-20130314.m4a

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Page 1: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Finally, a better way to attract your ideal customers

Mark Germanos
I (point at me) and not drawing a pension from anywhere. My ideas work. They have to work, or else I would end up living in my parents' basement.
Mark Germanos
Let me explain what I do. I am a business author and speaker. I am a business coach...I help my clients make money. I am a computer guy.
Page 2: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You do not have to take notes

Page 3: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

What do you already knowabout Internet marketing?

Page 4: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Not ready for this yet…

Page 5: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Not ready for this yet…

Page 6: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Your ideal customers…

Page 7: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Success looks like this

Page 8: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

What success looks likein Google search results

Key phrase and Ranking ResultsSacramento SEO 1, 2, 4 4,980,000Sacramento PPC consultant 6, 7 6,570,000Sacramento small business revival 1, 2, 3, 4, 7, 8, 9 1,450,000

Mark Germanos
From Memorial Day, 2012Monthly numberscloud computing Sacramento 1.6 Million resultsIT solutions 1.2 Billion results, 9.1 Million searchesIT support 9.2 Billion results, 20.4 Million searchesSacramento small business 41 Million results, 1,000 searchesSacramento business revival 3.6 Million results
Page 9: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

What success looks likein web site visits

Page 10: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

1

Page 11: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Get a professional picture

Page 12: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Get a professional picture

Page 13: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

2

Page 14: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Manage your image

Page 15: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

When something good happens…

Page 16: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

3

Page 17: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 15 words, why should I do business with you?

Page 18: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Continue the conversation“My ideas save my bosses/clients $$”“I will make your life easier”“I turn your problems into solutions”“This is what I do. I’ve been doing it…”

In 15 words, why should I do business with you?

Page 19: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

1. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

In 15 words, why should I do business with you?

Page 20: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 160 characters, why should I do business with you?

Page 21: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You

Page 22: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

4

Page 23: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Key phrases attract your ideal customers to you

Page 24: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Key phrases attract my ideal customers to me

Sacramento SEO

Sacramento PPC Consultant

Sacramento Small Business Revival

Page 25: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

5

Page 26: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You need content

Page 27: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You need content

6,000 words60 minute speech

14 pages

Page 28: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Post your content…everywhere

6,000 words60 minute speech

14 pages

Page 29: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Reuse content?

6,000 words60 minute speech

14 pages

Page 30: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Reuse content?Yes Yes Yes Yes Yes Yes Yes Yes

Page 31: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Not ready for this yet…

Page 32: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Success looks like this

Page 33: Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Web: www.yourseowizard.com Facebook: www.facebook.com/cameronparkcomputerTwitter: www.twitter.com/markgermanosLinkedIn: www.linkedin.com/in/markgermanosYouTube: www.youtube.com/user/markanthonygermanos Phone: 415-997-8864, 916-752-6767E-mail: mark@yourseowizardcom

Easy to find me? Yes!

Page 34: Finally, a better way to attract your ideal customers

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

1. e.g. I use web tools to help your ideal customers find you.

2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

In 15 words, why should I do business with you?

Page 35: Finally, a better way to attract your ideal customers

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

Key phrases attract your ideal customers to you

e.g. Sacramento SEO

Page 36: Finally, a better way to attract your ideal customers

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

What we covered today

Task Why bother? How to get it done 1. Professional picture

Create a professional image Get a professional picture taken, then upload it to your online profiles

2. Protect your image

Prevent embarrassing pictures from appearing in your profiles

Remove your TAG from pictures

3. Create your summary

Online profiles will request summaries. People want to read short and sharp summaries

Write a 15 word response to: “Why should I do business with you”?

4. Identify your key phrases

Help your ideal customers find you Identify what they must type in a Google search window to find you

5. Publish sufficient content

The more content you create, the more attractive you become

Record/write 6,000 word manifesto for blog entries

Page 37: Finally, a better way to attract your ideal customers

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

Pump up your uLinkNetwork profile

Page 38: Finally, a better way to attract your ideal customers

WeWillFixYour.biz

Mark Germanos
Let me explain what I do for a minute. I do three things. 1. I do IT solutions. Yes, I'm a computer guy and have been since 1992. 2. I do business consulting. I go in and show people how to save money. 3. I do SEO and social media marketing. If you Google "Sacramento small business revival," you will find me all over page 1. I don't do everything, but my clients do get great results when they take my advice.
Mark Germanos
If the person introducing me follows the intro, I should skip this slide and thank the person introducing me.
Page 39: Finally, a better way to attract your ideal customers

Primary themes• Professional picture

– What I post– What other people tag– Where I post my professional picture (LinkedIn, FB, Twitter, Examiner, newsletter, biz cards,

Google+• Develop the 15 word response

– Show where I can use it. LinkedIn, blog, FB, web site bio– Story of why I wrote my first one and why you need one online

• Google Video (YouTube)– What you need to make a good video– Camera shy– Example of a YouTube video success (Tamara Dorris)

• Keyphrases (the bridge)– What you selling– What your ideal customer wants to buy

• 6,000 word manifesto– Web site, blog, responses to others’ blogs, articles