Find a local business that you know and develop a social commerce site for the business991704 黃柏睿　 991710 何鎮佑　 991715 張育修　 991718 蔡永健991742 林子鈞　 991748 林志豪　 991751 張景翔　 991755 李維哲991757 胡立德　 991705 劉孝賢

(i) the local business current business problemsWrite out a complete plan on how you build up the social commerce site.

991710何鎮佑

Current Problems• Health concerns• Prospective customers• Population floating

Health concerns

Reference: http://www.newshome.us/news-4527223-Taiwan-authorities-continue-to-simmer-poison-starch-thorough-investigation-of-the-source-of-the-event-supplier.html

• Recently News: Taiwan poison continuous fermentation of starch event, how many toxic starch into the market?

• How can the customers know that the materials are safety or not ?

prospective customers

• Future Customer - A person who wants to become customer

• How to discover the new customers ?

Reference: http://jimsmarketingblog.com/2009/12/14/how-to-discover-what-your-prospective-customers-want/

Population floating

• The store is located near Yuan-Ze University and the main consumer groups are the college students. During the summer or winter vacation , the students will go back to their hometown. According to this situation , the sales will decrease significant.

Reference: http://en.wikipedia.org/wiki/Floating_population

PROBLEM SOLVING

Health concerns

• Get certification for your Food Safety

• Show the certification and the details of the source of raw materials

Reference: http://www.afnor.org/en/certification/agr003#p17846

prospective customers

• Listening to the marketplace

• Look for feedback regarding how well known your ‘brand’ is among your prospective clients or customers.

Reference: http://jimsmarketingblog.com/2009/12/14/how-to-discover- what-your-prospective-customers-want/ 991704黃柏睿

Population floating• Shorten opening time to

reduce the man power and other operation expenses

Reference: http://www.shs.edu.tw/works/essay/2007/03/2007033020112506.pdf

Advantages

Although there are some problems,we are going to show some advantages !

• Innovation

• Diversity

Reference: http://www.bmgi.com/problem-solving/articles/top-ten-problems-faced-business

Innovation

• Many companies are looking to create more innovative cultures, but most of them failed.• They create some very

special items of food that you won’t see in other places.

Reference: http://www.bmgi.com/problem-solving/articles/top-ten-problems-faced-business

Diversity

• Many types of foods that you can order.

Reference: http://www.bmgi.com/problem-solving/articles/top-ten-problems-faced-business

(ii) business objectives of this new IS/IT systemsWrite out a complete plan on how you build up the social commerce site.

Business objective of this new is it system

•increase 20% stable consumers

•earn more 15% profit

(iii) how you evaluate the possible solutions to the business problemWrite out a complete plan on how you build up the social commerce site.

991718 蔡永健

Problem and Solutions

• Lack of exposure• Use social media, such as Facebook• Set up a website

• Many competitors• Do research• Knowing the latest news about the competitors

Running a Facebook Fan Page

Get Started

“A good website”Your Website is the hub of your business and should look

awesome and show what you have to offer your customers.“A clear business plan”

How are you making money? This sounds obvious, but many people don’t have solid plan on marketing.“An email marketing delivery service”

Use more than one way to deliver message.“An optimized Facebook Page”

Your Facebook fan page should look clear and understandable.

Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

Reference: http://www.xn--devz98gobdisaf81a.tw/product/

4 Steps to Implement a Facebook Marketing Strategy

Step 1 – Set Goals“Increase overall exposure and awareness”

Set an attainable likes target.“Create a loyal, engaged community”

Make sure your costumer would choose you again next time but not the competitors.

“Establish authority and showcase your knowledge”Facebook is a perfect place to show your great work.

“Get sales”Create promotions on Facebook.

Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

Reference: https://www.facebook.com/photo.php?fbid=410335625707360&set=a.126103784130547.27627.111966315544294&type=1&theater

4 Steps to Implement a Facebook Marketing Strategy(cont’d)

Step 2 – Research“Research your competition and watch what is

working for them”“Understand the latest techniques”

Make sure you know the latest techniques on Facebook that are effective.

Reference: http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139https://www.facebook.com/AZhongCuiPiJiPai

Running a Facebook Fan Page

(continued)

991705 劉孝賢

4 Steps to Implement a Facebook Marketing Strategy(cont’d)Step III – Design the Facebook Experience

“Now that you have your goals set up, work backwards from those

goals to determine how you will achieve them.”

<3-1>“Set Up an Editorial Calendar”

“Having a plan in place for what you will post each

week will help you streamline your activity because you can

schedule some of the posts, look for good content and be

more regular with your posting.”

Reference :http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

“Set up an editorial calendar (for Facebook and ideally all social sites)”Reference :http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

4 Steps to Implement a Facebook Marketing Strategy(cont’d)<3-2>“Set Up an Activity Calendar”

“The other thing you want to do is plan

your activity so you don’t get sucked into the

black hole of Facebook by watching too many cat

videos. ”

“You can schedule your daily activity,

weekly activity and monthly activity by using a

simple Excel spreadsheet.”Reference :http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

“Set up an activity calendar and limit your time on social sites.”

“Take some time to map out your long-term activity and marketing plan,

along with an estimate of your outcomes. That way, you know what

techniques you need to be learning or putting in place beforehand.”Reference :http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

4 Steps to Implement a Facebook Marketing Strategy(cont’d)Step IV– Measure Your Progress

“Take time to look back at your progress on Facebook so

you know if your marketing is working. ”

Understand how Facebook Insights work so you know

which posts are working for you. ”

You can sort your posts by Engaged Users to see how

many people are interacting with your content in some

way (includes likes, shares, comments and link clicks).”Reference :http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

Reference :http://www.socialmediaexaminer.com/4-ways-the-new-facebook-insights-can-grow-your-fans/

“Sort by Engaged Users to see which content is interesting to your community”

Reference :http://www.facebook.com/pages/%E9%98%BF%E6%96%8C%E9%B9%BD%E9%85%A5%E9%9B%9E/111966315544294?id=111966315544294&sk=likes

SECRET WEAPON – MOBILE APP991748 林志豪

Secret Weapon – Mobile App• We decide to design a app for our partner 阿斌鹹酥雞• Functions of the app includes:• Online order – Customers can place order online with the app• Menu• Special Offer Information• Buy with other customers

Online Ordering• You can take an order by this app. Therefore, you don’t need

to know the number and call them. What you need is just a phone and this app. By doing this, you can save time of lining and avoid going out alone in a dark night.

Menu• You can see all foodstuffs in the app, updates automatically.

Special Offer information• There are some special offers periodically. The app will

download offers automatically, and notify users about the latest campaign. You can see all the special offers in it.

Buy with other customers• This is the killer function of the app. With this function, you

can buy with other near by customers, no matter you know them or not.

• This is extremely useful when you cannot meet the minimum delivery requirement (above NT$200).

Buy with other customers - instructions• Step1• Choose food for your own.

• Step2• Invite your colleagues or friends, or the app can put you in a

queue and wait until someone near by (within 200m) place the order.

• Step3• Set the information of the order. ex: the deadline(If you are in

a queue, you can set the wait time), the address, phone number.

• Step4• Send orders and wait.

Reference: http://jome888.pixnet.net/blog/post/94423460

Think of a method of how you can measure the effect of the social media on sales volume

991757 胡立德

Social is not a channel

R2integrated’s CEO Matt Goddard said,“We’ve been preaching pretty much the same thing for four or five years, that social is not a channel — it’s more of a behavior.”

Reference : http://www.inboundjournals.com/5-stats-about-how-social-media-influences-purchase-behaviour/

R2integratedAn integrated digital marketing

agency

Reference & Website: http://www.r2integrated.com/

Unignorable Stats About How Social Media Influences Purchase Behavior• 91% of people have gone into a store because of

an online experience. • 89% of consumers conduct their research using

search engines.• 62% of consumers end up making a purchase in-

store after researching it online. • 72% of consumers trust online reviews as much as

personal recommendations. • 78% of consumers say that the posts made by

companies on social media influence their purchases.Reference :

http://socialmediatoday.com/rgbsocial/1532766/unignorable-stats-about-how-social-media-influences-purchase-behaviour

Common Social Media Metrics• Vanity metrics(虛榮指標 )

• Page views• unique visitors• registered members• email-newsletter open rates• number of Twitter followers or Facebook

Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

Common Social Media Metrics (cont’d)

Vanity metrics look good but fail the "So what?" test. Before you tell your CEO you have a million Twitter followers, ask yourself, "So what?“

A better metric is how many products you sell as a result of tweeting a link to your purchase path.

Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

Common Social Media Metrics(cont’d) Example• At first, Sajnani used his Facebook and Twitter outlets for

pushing sales of his services. But after two months, he noticed his readers didn’t click or share his content. He wasn’t gaining followers, and his sales were coming in at a snail’s pace.

Reference : http://sproutsocial.com/insights/2013/04/social-media-sales-strategy/

Common Social Media Metrics(cont’d) Example• Frustrated, Sajnani shifted his social media focus to a “more

soft sell approach,” building relationships and engaging readers through talking indirectly about his products and services.

• The shift worked. Sajnani notes that as a result, “the reverse [of stagnant sales] is happening. I find that showing examples and telling stories is what people relate to the most, and now sales occur automatically over time.”

Reference : http://sproutsocial.com/insights/2013/04/social-media-sales-strategy/

Social media measurement standards Dialogue rate

The biggest advantage of social networks is to built a set of real-time two-way communication platform.

A Dialogue rate=number of reactions.Magnification

It mean the Enterprises can spend money to increased the exposure.

The social network was able to relatively low cost to get the same or better results.

magnification = number to be sharedApproval rate

According to approval rating, we can easily understand what the consumer likes and dislikes

Approval rate = number of agreementsReference : http://www.socialnetwork.tw/2012/03/社群網路測量準則/#.Ub6TDo0yRmf 991751 張景翔

Four of the most important metrics for business and store

• Relevant revenue• Which refers to recurring sales in your core business. Don't count

revenue from one-time or stagnant sources.• Sales volume• This can be a number like units sold or active subscriptions,

something that shows whether or not enough people want to buy what you're selling.

Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

•Customer retention•Metrics like "new customers" can hide

the fact that although you may attract 1,000 new users a month, you're losing 900, which means you're not going to scale.

Four of the most important metrics for business and store (cont’d)

Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

• Relevant growth• Too often, companies compound the stupidity of their choice of

metrics by creating a metric tracking the growth of vanity metrics.

• You should be looking for a traceable pattern in which the actions of your existing customers create new customers.

Four of the most important metrics to business and store (cont’d)

Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

Social media metrics of 阿斌

Activity Metrics ROI Measurements

•The number of “like” on our fan page.

•The number of ”like” on each post

•The number of “comment” on each post

•The number of “share” of each post

Sales and marketing:•The growth rate of total sales volume •sales volume of each food

Product Development:•Number of new product ideas

HR:•Training costs

maximize your customer interactionsDescribe how you manage the social commerce site

991755 李維哲

Posting PicturesCatching the users’ attention is easier when you have a visual depiction. Instead of putting up large blocks of text, put a few catchy images that are likely to attract the target audience you are aiming for.

Reference: http://www.fansbuy.org/using-facebook-for-business/#Tip_12_8211_Linking_Your_Blogs_and_Other_Websites https://www.facebook.com/darkcomtw

Generating Word of Mouth One of the best ways to create awareness of your business is by getting your customers to tell other people about their experiences and the great benefits of using your products.

Reference: http://por.tw/edm/rewrite.php/read-15.htmlhttp://www.fansbuy.org/using-facebook-for-business/#Tip_12_8211_Linking_Your_Blogs_and_Other_Websites

Providing Customer Service and SupportIn addition to providing a phone number and email address, use your Facebook page to provide customer service and support. Customers can easily post their complaints, feedbacks or queries on your wall and you can respond to them.

Reference: http://www.fansbuy.org/using-facebook-for-business/#Tip_12_8211_Linking_Your_Blogs_and_Other_Websites

Run a promotionPromotions such as contests and sweepstakes are a fun and

simple way to engage your fans and customers, allowing them

to interact with your company. Promotions help create buzz

and excitement around your brand, generating awareness and

exposure.

Reference: http://social.votigo.com/2013/02/26/how-use-social-media-business-2/

Get to know your audience betterObserve what information your fans put out there and use

that information to get to know them and their expectations

in regards to your brand or products.

By listening to your fans, you’ll have a better understanding of

how to be successful marketing to them.

Reference:http://social.votigo.com/2013/02/26/how-use-social-media-business-2/

Better manage your fans and friends of fans

991715 張育修

How to manage your facebook fans

• Setting up Facebook groups and public profile pages is easy. However, managing them is the real challenge.

• Some companies will set up their pages, get people to join them and then just neglect them. This is not how you do social media marketing. The key to social media marketing is engagement.

Reference: http://www.connectwisdom.com/how-to-manage-your-facebook-fans/

How to manage your facebook fans

• Sharing is Caring• Status Updates• Engage in Discussions• Let Your Fans Write On Your Wall Too

Reference: http://www.connectwisdom.com/how-to-manage-your-facebook-fans/

Sharing is Caring• Share useful information and tips related to your market. Be

helpful; perhaps give away free information, which extends your products/services. Also, include the photo and video applications, which will let your fans see who you are, what you workplace looks like or hear you present a seminar.

Reference: http://www.connectwisdom.com/how-to-manage-your-facebook-fans/

Sharing is Caring

• Reference:https://www.facebook.com/mcdonalds.tw

Status Updates• Update your status regularly. Give your fans updates on what

you or your company are doing. What projects are you currently working on? Perhaps, offer your fans special offers. Also ask your fans questions to get them to interact with you. When you post status updates, your fans will see them when they log in on their home page.

Reference: http://www.connectwisdom.com/how-to-manage-your-facebook-fans/

Status Updates

• Reference:https://www.facebook.com/Kobe

 Engage in Discussions• Always make your fans feel part of your company. Ask them

questions; create topics for your fans to give you feedback on your products/services. You will only truly know what your market are hungry for when you listen to them. Ask for their input on upcoming products/services, which you have in development. Fans become more loyal when they know you're listening and interacting with them.

Reference: http://www.connectwisdom.com/how-to-manage-your-facebook-fans/

 Engage in Discussions

• Reference:https://www.facebook.com/pages/E-gogo%E4%B8%AD%E5%A3%A2%E5%BA%97/256304217849724

 Let Your Fans Write On Your Wall Too

• It's important to set your wall to include posts from you and your fans as this will encourage interactions between you and your fans as well as between the fans themselves. If anyone does post anything inappropriate, you can always remove their message.

Reference: http://www.connectwisdom.com/how-to-manage-your-facebook-fans/

 Let Your Fans Write On Your Wall Too

• Reference:https://www.facebook.com/CMWang40

(iii) optimize sales generationsDescribe how you manage the social commerce site

991742林子鈞

• Gain new customers via social media• Importance of Social Media• Study Your Influencers• Use photos• Optimize Google Places Profile

• Increase customer royalty• Bring-a-friend campaigns• Uses EDM

• Promote the Most Profitable Items on Your Menu

Importance of Social Media

Reference: http://www.slideshare.net/Jasonmillerca/how-to-optimize-social-for-lead-generation-brighttalk-preso-j-miller-no-notes-revised-15956217

Study Your Influencers

A few key "influencers" drive the most quality leads and sales. Rather than targeting the whole world of influencers (blog editors, sites like Digg or community shopping sites, etc.), you track down the key people and woo them however you can.

Reference: http://www.wdfm.com/marketing-tips/sales-lead-gen.php

Use Photos (For FB fans page)

If a photo is worth 1,000 words, a video is worth 10,000. By adding video, you add a new dynamic of how and who visitors to your page experience the company.

Reference: http://www.wdfm.com/marketing-tips/sales-lead-gen.php

Optimize Google Places Profile• It is very important to maintain Google Places Profile, just like

Facebook landmark, since the search of Google Map is tied with it.

Increase customer royalty• A loyalty card that gives rewards for frequent visits (such as

eat ten meals get one free)• A regular-only e-newsletter with special promos, prizes, and

giveaways in exchange for surveys and feedback• Bring-a-friend campaigns that give away a free meal to a

regular who brings a friend to eat who has never patronized your restaurant before

Reference: http://blog.etundra.com/restaurant-management-and-operations/10-tips-profitable-restaurant/

Promote the Most Profitable Items on Your Menu• A high profit margin menu item is one where a high

percentage of the price of the item is net profit. • These items are often made from inexpensive seasonal

ingredients combined with easy prep methods.• Every restaurant has bread and butter best sellers that form

their reputation. But often the secret to higher profits lies in the high margin sleepers. Properly promoted, these menu items can provide a real boost to your bottom line.

Reference: http://blog.etundra.com/restaurant-management-and-operations/10-tips-profitable-restaurant/

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