find din indre killer app
TRANSCRIPT
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Find din indre killer app Morgeninspiration 21/1 2015
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Find din indre…
KILLER APP!!!
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Killer App survival guide • Hvorfor opdrætte en killer app?
• Hvordan genkender du en god killer app?
• Processen: Fremavl af egne killer apps
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Hvorfor Killer Apps? • Hvis du kan tilbyde din Killer App de rigtige vilkår,
så er Killer App’en din mest trofaste jager af højfrekvente brugere
• Engagement
• Høj interaktion KILL KILL KILL KILL
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APP PAPIRKURVEN
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De rigtige vilkår
KILL KILL KILL
En hyppig brugssituation
• En pause • På vej • Lean Back • Utility-situation
Lav kognitiv friktion
• Pølsefingervenlig • Indlysende funktion • (subset af features)
Emotionelt belønnende
• Social værdi • Fortryllet funktionalitet • Emotionelt design
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Det kan godt være indhold • Chefsteps: ”Magiske madopskrifter”
• Lean back, Lav friktion, Overraskende indhold
• I øvrigt: Hybrid app på open source framework Ionic
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Og så skal den skabe værdi!
email sign ups
leads
køb
fastholdelse
brugerindhold
brugerdata
annoncepenge
medlemsaktivering
app køb
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Hvad skal være min helt egen killer app?
KILL KILL KILL
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Processen
User Journey analyse
Ide & Visualisering
Pitch & Prioritering
Pretotyping & Test
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Skal vi så komme i gang med at bygge nogen killer apps!
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Processen
User Journey analyse
Ide & visualisering
Pitch og Prioritering
Pretotyping & Test
Workshop dag
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Koncept visualisering • 1 dages workshop • Ide udvikling på baggrund
af brugerbehov • Skitsetegning • Eventuelt brugerdeltagelse • Pitch
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10 pixel
40 pixel
Status Bar
Navigation Bar
Tab Bar
Notes Notes Notes
iPhone 6
http://popapp.in
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Storyboards • Kombinerer scener og
aktører og flow • Viser også skærme • Tekstuelle beskrivelser • Stemninger og emotioner
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Storyboard • Eksempel - Storbybilletter
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B.I.V.A. Pitch • Behovet • Ideen • Værdiskabelsen • Alternativer
Oversat fra NABC, Stanford Research Center
KILL KILL KILL
1A4
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Grøn & Rød • Pitch tilhørerne har
fordelte roller og kommer med justeringer
• Feedback skal være S.M.A.R.T.
• Specifik
• Maksimerende
• Actionable
• Respektfuld
• Tidsbegrænset
Hvad skal fastholdes? Hvad var rigtig godt
Konkrete forbedringsforslag Justeringer
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Prioritering • Udvælgelse af
de cases vi vil bygge egentlige pretotyper på
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Og så er I klar til Pretotyping