finn mobilseminar
TRANSCRIPT
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Frokostseminar for FINN: "Mobil Først - rekruttering intet unntak»
2012.09.04
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© MOBIENTO
1. Hvem er vi2. Mobil først3. Mobilitet: den mobile kunden4. Mobil rekruttering
AGENDA
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HVEM ER VI?3
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PRISVINNENDE INTERNASJONALT KREATIVT BYRÅ
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STOCKHOLM / NYC OSLO / GØTEBORG/
KØBENHAVN5
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60+ MOBILENTUSIASTER
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1500 + PROSJEKTER SIDEN ETABLERING
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WEBSITES / APPS KAMPANJER / SMS/
LOJALITETS PROGRAM 8
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VI UTFORDRER MOBIL KREATIVITET
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MOBIL FØRST10
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SECTION DIVIDERUSED WHEN MORETEXT IS NECESSARYMAX 4 ROWS
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91% AV ALLE SMARTTELEFONEIERE HAR TELEFONEN I UMIDDELBAR NÆRHET 24/7
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LITEN SKJERMSTOR MULIGHET
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MOBIL FØRST
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1
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• Fokusere løsningen rundt kjerneverdi
• Kommunisere det som vekker
interesse først
• Berøring vs. mus
• Å tenke mobil først gjør det gode
bedre (“Progressive enhancement”)
• Å tenke mobil sist gjør det gode
dårligere (“Graceful degradation”)
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MOBIL LANDINGSSIDE- HAR DU EN SOM VIRKER?
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Gjør det selv
MOBIL TEST:1. Gå inn på karrieresidene til 5 av dine største konkurrenter2. Søk på en stilling, eller 23. Legg merke til hvor vanskelig/enkelt det er å navigere, klikke på knapper, lese, søke etter stillinger og sende inn CV/søknad4. Nå kan du gjøre det samme på deres egne karrieresider. Er de bedre, verre, eller like?
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....Og fungerer den som landingsside for mobilannonseringen deres?
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© MOBIENTO 21www.howtogomo.com
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MOBILITET: DEN MOBILE KUNDEN
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"Mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%"
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© MOBIENTO 24 4 MOBIENTO
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BERIK OG KONTROLLER MERKEVAREOPPLEVELSEN MULTIKANAL
Mobil mulighet
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Mobil som bindeledd og responskanal
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NÅ KUNDEN >MED RETT BUDSKAP >TIL RETT TID >I RETT SITUASJON >I RETT MODUS
MOBIL MULIGHET
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MOBIL REKRUTTERING
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Forretningsmål
Brukerbehov
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PÅ BUSSEN
I KANTINA
PÅ SKOLEN
PÅ JOBB
HJEMME
HOS VENNER
I SOFAEN
PÅ KAFÉVED FROKOSTBORDET
I BILENPÅ TUR
UTE ET ÆREND
PÅ T!BANEN
PÅ BADETPÅ STRANDA
VENTER
PÅ FERIE
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Ved frokostbordet
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På bussen
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På kafé/ venter
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I sofaen
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MOBIL LANDINGSSIDE- HAR DU EN SOM VIRKER?
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Thanks!
Follow me on Twitter:@konkurrent
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