fintech 2015 edinburgh

Welcome To

#fintechscot

#fintechscot

Mark StephenBBC Scotland

(Chair)

#fintechscot

Please use the conference app

https://app.bizvento.com/fintech2015

#fintechscot

Dan MorganInnovate Finance

Largest UK FinTech deals 2015

Lending and Remittance lead the way

How are Banks responding to the challenge ?

What Next for FinTech?

Blockchain and the things you can’t see

FinTech- UK Government Policy

UNCLASSIFIED 16

I want the UK the lead the

world in developing Fin Tech. Chancellor of the Exchequer, Rt Hon George Osborne MP, August 2014

FS Competition

UK competitiveness Consumer outcomes

UK fintech strategy

Payments System Regulator- The things you

can’t see

UNCLASSIFIED 17

18

I

Data Policy Specialist Group

THANKS

www.innovatefinance.com

#fintechscot

Owen KellyScottish Financial

Enterprise

#fintechscot

Ismail ChaibOpen Bank Project

Ismail Chaib, COO

[email protected]

Collaboration & Partnership

How open APIs are bridging the gap

71%Of Millennials would rather go to the dentists

than listen to what banks are saying

Times are changing…

Source: The Millennial Disruption Index, Scratch 2014

Our Vision

1995

Why do we need a

Web site?

2000 2010 2020

Of course we have

a Web site

Of course we

have an API

Why do we need

an API?

In the future, every bank will have an API

“By 2016, 75% of the top 50 global banks will have launched an API

platform and 25% will have launched a customer-facing app store”

• Banks gain faster time-to-market and save money

• Developers have easy data access

• Customers enjoy improved experience

The imperative to partner

Leading companies have partnering in their DNA

Source: Game on! How are leaders staying ahead? 2014, IBM

APIs speed-up collaboration

Banks can leverage the OBP API to create better customer relationships

Source: faberNovel, 6 reasons why API are reshaping our business

An API reduces the time, complexity and cost of deploying banking apps

The Open Bank Project

The Open Bank Project is an open

source API and App Store for banks

and a developer community around.

1/ Banking API based on open

standards

2/ Banking

App Store

3/ Developer

Community

Banks can leverage the OBP API to create better customer relationshipsBanks can leverage the OBP API to create better customer relationships

How it works

OBP API

Bank’s Legacy IT System

Bank’sCustomers

Provided by

their bankOBP App store

3

2

1

(On different

platforms)

Use innovative

financial appsCard-linked offers

Cash management

AccountingERP KYCCRM

Crowdfunding

jQuery

SavingsGamificationData

Visualisation

Advisory PFMAML

Anti fraudRegulation

Financial

Institution’s data

center / cloud /

appliance

Operate your own white-labeled API. Plug & Play deployment.

Bank-specific

connectors

Past ParticipantsPast ParticipantsApp example - Underdraft

Underdraft automatically recognizes and offers a short-term loan

just before the user’s bank account dip into its overdraft.

App examples

"The Hackathon event was awesome - open, collaborative, useful,

innovative; we enjoyed and learned from the experience. The

greatest benefit was seeing new non-traditional ideas brought to

life in such a short timeframe”.

Andy O'Sullivan

Digital Innovation AIB

Past ParticipantsPast Participants

Our clients include leading and global tier one banks. We have setup an OBP

sandbox environment in more than 15 hackathons.

Customers and Past ParticipantsSome experiments

More than 500 Developers use the Open Bank Project API already

Past ParticipantsPast ParticipantsCase Study - Rabobank

Faster time-to-market. Unique access to community and API knowledge

Case study – UB/RBS

Thank you

www.hackmakethebank.com/go/rbs

#fintechscot

Darran GardnerThe Data Lab

#fintechscot

Questions & Discussion

www.scot-data.com

#scotdata

#fintechscot

Refreshments & Exhibition

Where Tradition and Disruption CollideHosted by Innovation Centres Scotland who deliver the Alba Incubation Service

on behalf of Scottish Enterprise

at the Fintech2015 event at Our Dynamic Earth in Edinburgh

Facilitated by Ian DowsonWilliam Garitty Associates Ltd

8th October 2015 @iand47

@fintechscot #fintechscot

Digital & The City

Copyright 2011 - IC Dowson & William Garitty Associates Limited 2011

Digital London

$4bn Spend Total

$40bn Direct ICT-Spend indirect $500bn

Disruptive City Business ModelsAI Hit – information gatheringCovestor – follow star investorsAcunu - open system trading platformP2p Banking ZOPA, Ratesetter, Market InvoiceP2p Finance Seedr, Crowdcube

The City 20 Millionths of a second Not good enough

Big DataAnalyticsCloud Open SystemsDisruptive Bus ModelsDesign, UI, UXCustomer JourneyEngagement

Speed and cost

Investment via PE Funds - Angels

25 October 2011

Copyright - IC Dowson & William Garitty Associates Limited 2012

“For example, in the UK companies such as Zopa, Funding Circle and Crowdcube are developing this model. At present, these companies are tiny. But so, a decade and a half ago, so was

Google. Andrew Haldane 14 March 2012”

Giles Andrews

Samir Desai, James Meekings,Andrew Millinger

Charles Delingpole

Anil Stocker

Luke Lang Darren Westlake

Jeff Lynn

Carlos Silva

nutmeg

Nick Hungerford

Rhydian Lewis Peter Behrens

Peer to Peer and Finance Innovators

Reconfigurationlower cost and less friction.

flexible aligned specifically to customer needs markets previously unserviceable or unreachable

Occurs in start-ups, but also existing small, medium and large companies and covers the entire FS value chain

What is Fintech

©Copyright 2015Copyright is claimed by IC Dowson and William Garrity Associates Ltd under UK and international copyright law. All rights reserved. All trade marks and copyrights are recognised as the property of the owners.

Fintech Enablers

DevicesNetworksPC Tablets

Smart Phones SMS Text Phone

BroadbandThings

Open source software

Security Identity Trust

Secure Cloud

£19.93

API

API

API

Mobile NetworkOperators


FinTechForces

Disintermediation Existing delivery channels,

value and supply chain also the

Data Stack – API’s,

Big Data,devices, cloud,

opensource AND

Cost and deliveryAfrican mobile financialservice model lower cost & Profitable FS eco system for very low Income individuals

– 50% worldspopulation

Impact of Internet

Giants The customer facing layerSwitching existing customers

Politics Regulation

Sea change no longersupporting 19th century

business models at allcost

Human Capital

Brightest FS human capital heads towards innovators

Customers are moving


API’s the new FinTech Economy

Now

895 428

PaymentAPI’S

407Now

220 Stocks API’s

11,807 API’s 5,948 Mashups13121 6,17314,017 6,234


534

Total 1,497Finance

Data 15 Sept 2015

307

What does the Boss Think?“Up to half of the world'sbanks will disappear through the cracks opened up by digital disruption of theindustry”

“BBVA will become a software company”

Francisco Gonzalez Chairman and CEO BBVA


TOTAL FINTECH INVESTMENTto 30th June 2015


m

Investment Categories


A Fintech Startup Machine

Networks are iterative external & Internal - Global

Copyright - IC Dowson & William Garitty Associates Limited 2015

Human CapitalDeep

Knowledge

VibrantMeetupGroups

Incubator AcceleratorWorkspace

InfrastructureMany vertical

Finance BackersFFF, Angels,

Private Equity A Deep

Experience Networked Resource

Range of targeted

ManagementEducation &

entrepreneurialresources

GovernmentIs facilitativeTax Schemes

Stock ExchangeIP Box

R&D credits

Universities institutions

Public SectorCorporate’s

get close

Software& Design

A City that designs and

codes

Accelerators / Incubators

Level 39 LDN

Barclays Techstar LDN

Fintech Startup Bootcamp

LDN Singapore

Innotribe World

Innovation Lab NY LDN APAC Dub

The Next Bank Barcelona

Capital One Labs USA VA

BeeOne Vienna

Visa Innovation Centre SF

630 St Louis

Hitfox Finleap Berlin SF

Sting/NFT Stockholm

3D Fintech Chall LDN

BNY Mellon Palo Alto

Eastern Labs Boston

Start Tank Ppal Bost LDN IND

Mastercard Startpath DUB

Ideas 42 Amex NY

VISA Collab LDN Tel Aviv Berlin

+ 100 Programmes Worldwide


Scottish FinTechAsset Man BankCap markets

Insurance

Information

Identity, Cyber, Security

Other

Finance

Accounting

Payments


Investment Solver

Data/AnalyticsOneX TechnologyBlakes Eye

Gifts

Scottish FinTech (2)

Finance

Payments

Healthcare

User Interface information

Accounting

Process & IT Infrastructure

CorporateInnovation

Market GravityOthers

FinTech Scotland

FinTechHub

Mass EmbeddedFS ConnectivityHuman Capital

Systems Architecture

BrandDigitalEdinburgh

Data & ScienceOpen SystemsDisruptive Bus ModelsDesign, UI, UXCloud AnalyticsEngagementCustomer JourneyDeep Knowledge

Investment and Connectivity in Place

Speed costImplementationCapacity

GlobalSkyscannerFanDuelAmazon


Scottish Financial Enterprise, Edinburgh Council, & Innovate Finance, signed a MOU in April 2015

“to help the two capital cities promote technology companies supplying new and innovative software products to the financial sector.”

@fintechscot #fintechscot

Chief Marketing Officer

and

Chief Technology Officer

just got married

Stephen Ingledew

Managing Director, Marketing

Mark Dixon


October 2015

CMO & CTO

just got married

Digital our matrimonial home

Data our marriage language

Living together – in marital harmony

Colleagues as

Customers

New Ways

of Working

Technology change is not new

1976

SupercomputerCray-1

5.5 tons

$8,800,000

[$35,000,000 today]

Free Leather

Padded Seats

2014

SupercomputeriPhone 6

129 grams

$649

No Seats…

but ~1,000x Faster

Marriage made from a Revolution

Social Revolution

Savings Revolution

CMO & CTO

just got married




Marketing and Technology – Marriage Powers Engagement

Customer website Customer Secure Dashboard

Mobile

Customer Community

Co Creation

Marketing and Technology – The home for engagement

Turning your pension into income

#ReadyWhenUAreCustomer led design and delivery of our new retirement experience and service

CMO & CTO

just got married




Data the new oil

You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment.

Alvin Toffler (American Author and Futurist)

Meeting customer needs through insight and analytics

“We need to know the customer so well that the product fits them and sells itself”

Margaret

and John

Patricia

Michael

Paul

and JulieSanjay

ClaireJonathan

Andrew

and Geeta

CRM & Analytics Journey

Data Scientists Centre of ExcellencePartnersMarriage

People

GovernExperiment MaintainAlign

Processes

Analytics Mart Interaction History External DataDecision Engine

Technology

Strategy

Foundation Transition Leverage Optimise

Data our marriage

language

Data sits at the

core of the

organisation,

driving effective

decision-making,

enterprise-wide

2.Optimise Impacts

3. Plan & Track in Real time

1. Analyse Effects

CMO and CTO get married

Real time customer analytics to support better commercial decision making

Co

mp

lexit

y

Business Value

CMO & CTO

just got married




We made some cross functional love…

FINANCE MARKETING IT AGILE+ + =

Living together

(SHARED VISION, SHARED GOALS, SHARED SPACE)

Living together – New ways of working

Living Living together – Working with Partners

Colleagues as

Customers

New Ways

of Working

Customers are changing

Measuring our marriage success

Brand

Awareness

Customer

Footfall

Online Visits

Customers

Contact

Contact Details

Customers

Takings

On-Line Revenues

Customers

Experience

NPS

Ease

Customer

Value

New products opened

Average customer value

CMO & CTO

just got married




Chief Marketing Officer

and


just got married

Stephen Ingledew

Managing Director, Marketing

Mark Dixon


October 2015

Welcome Back

#fintechscot

#fintechscot

Steve ShirleyMasterCard Worldwide

The role of technology in addressing financial exclusion

Steve Shirley, Senior Director, Public Sector, UK & Ireland

October 8, 2015

©2015 MasterCard. Proprietary

Ajay Banga, CEO, MasterCard

“We can’t have the Internet of Everything

without the Inclusion of Everyone”

October 8, 2015100 Fintech 2015

THE ROLE OF TECHNOLOGY IN ADDRESSING FINANCIAL EXCLUSION


ARGENTINA

• Gobierno de la Pampa

• Food Subsidy

AUSTRIA

• Social benefits

BRAZIL

• Social Benefits, Retirees Benefits & Misery Combat

CANADA

• City of Toronto

CZECH

• Ceska sporitelna social card

ECUADOR

• Payroll Card for Police

EGYPT

• Pension

• Government Payroll Card

INDIA

• State level Scholarships

ITALY

• Carta Acquisti

MEXICO

• INFONAVIT

• INFONACOT

• Mifon

• Si Vale

NIGERIA

• National ID

RUSSIA

• Multi-purpose Social Card Program

SOUTH AFRICA

• SASSA Card

SWEDEN

• Immigrants Maestro Social Card

TURKEY

• Social benefits

• Turkish Armed Forces card

• Red Crescent & WFP

U.S.

• Direct Express (+18 states)

VENEZUELA

• Misiones

• Meal Voucher

• Pension Voucher


Examples of MC Gov programmes across the world – programmes which use Fin Tech to deliver inclusive solutions


UK

• Welfare Disbursements

How Fin Tech is supporting Inclusion

October 8, 2015

©2015 MasterCard. ProprietaryOctober 8, 20155 Fintech 2015

How the Egyptian solution leverages on mobile Fin Tech



Cost savings from automation of government disbursements onto a single platform. Example: payroll, food subsidy, and pension can be distributed onto the mobile platform

Just in time Government payments eliminates the ~10 day float period required by the banks to service the accounts, keeping the funds in the government account until the payment is needed to be complete

Electronic distribution of benefits equates to keeping most of the funds in the banking system as not all citizens will withdraw the money and subsequently availing additional funds for lending and commerce

Giving citizens the benefit to pay electronically would save on average 2 hours for every government fee payment in transport, waiting time and invests these saved hours into the productive economy

The benefits of the programme to the Egyptian government




• The South African Social Security Agency (SASSA) controls and manages the disbursements of some form of social grant to 21 million citizens

• Social benefits distribution were mainly cash based and processed by different agencies without a centralized database, thus high management cost, fraud, abuse and inefficiency

• A Debit MasterCard was developed that authenticates cardholder identity and authorizes spend using a single chip that can be instantly issued

• The hybrid chip solution incorporates biometric identification (both finger prints and voice recognition) and loading of funds with traditional spending and fund access functionality

• The program includes the roll out of mPOS acceptance solution to more than 20k small merchants

• Recipients educated • 20+Million individuals financially included – 1 in 3 adults

• $375 million cost savings expected over 5 years

• Eliminated 150,000 fraudulent applications in the 1st year, saving the government $15MM

• Reduced the cost per grant from an average $3.33 to $1.66 flat

• Created the 1st comprehensive national Social Security database

Results

Context and stakes Solution

Source : SASSA Annual Report 2013

Example of how Fin Tech is including 10m South Africans




Example of how Fin Tech is including 6.5m Mexicans on low income


• Mexican Government incentive payments for families in poverty

who ensure children attend school, visit doctors and receive

proper nutrition

• $5b distributed to 6.5mm families (20mm beneficiaries)

Government Objectives

• Drive Financial Inclusion

• Realize “Cost of Cash” opportunity

• Lead ecosystem development by leveraging

MasterCard technology and partnerships

• Constructive policy dialogue

• Role as market organizer to develop ecosystem

Primary Challenge

• Lack of payments ecosystem prohibited most recipients from

using debit cards for financial transactions

• 80% cards used for identification only

Results

Context and stakes Solution

8


MasterCard Labs for Financial Inclusion opens in Nairobi



How Fin Tech is supporting Welfare Disbursements in the UK


10

www.prepaidnetwork.org.uk

120+ Public Sector organisations using

MasterCard Prepaid solutions for Welfare

Disbursements – Direct Payments, Instant

Issuance and payments under the Care Act


• To deliver the most benefit to the largest number of people and their governments, it is vital to act at an ecosystem level

• The most successful approaches leverage existing financial services infrastructure while filling gaps via product, process and business model innovation

• That provides the connectivity and interoperability necessary for financial service providers to sustainably reach unbanked and marginalised populations


How Fin Tech is supporting Aid distribution


11


MasterCard programmes in the Education sector


Parent Initiated

Qkr for schools

150 schools in

Australia

70-80% activation

rate

82% growth Q1-Q2

2015

Excursions, menu

selection, uniform

purchase, lunch and

other meals,

donations etc.

MasterCard fully

supported sales,

customer service,

enablement portals,

etc.

Pupil and Parent

initiated

School Bank Russia &

Bulgaria

150k pupils in 112

schools

ROI paid off tech dev.

within 6 months

Access control, parent

notification, payment on

campus, data, stock

control, parent/child

communication, etc.

Developing onto Mobile

application for Moscow

Financial Education

delivered with Taterstan

Gov via gamification

Procurement

programmes

Partnership with key

providers

e-procurement,

supplier

management and

payment platforms

Enabling cost

savings and

improved service

delivery for

educational

establishments

Enabling a broader

supply chain,

including SMEs, to

work in this sector

Fin Educational

Programmes

Partnership with

key providers

Programmes to

raise awareness,

build knowledge,

improve

programme usage

Pupil, Parent and

Provider education

Multi suppliers,

multi languages,

Other

Programmes

Scholarship &

Bursary

Programmes

Staff Payroll

T&E Solutions


Qkr for schools – an example of a Fin Tech solution for pupils, schools and parents



Images of how Qkr works in Australia



Card of school-kid

Alternative form factor: wristband

Available services: contactless payment, social ID, loyalty, access control, transit, etc.

Use of product generates substantial savings for government agencies managing

municipal schools

Pilot in Naberezhnye Chelny has resulted in a decision of a republican government to

rollout the product across all schools in Tatarstan.


Example of how Fin Tech can support education and deliver reduction in bullying as well as 10% cost savings and include younger demographic


Why Fin Tech is winning

October 8, 2015


Fin tech lowers the cost of access to connected solutions

Fin Tech enables access to millions via mobile access

Once connected, individuals can become more productive

Bigger organisations now realising the value of tech or Fin Tech


Why Fin Tech is winning over traditional solutions



Why Fin Tech is winning over traditional solutions


195and tablet users will make

transactions

billion

Mobile phone

mobile commerce

annually by 20193

The growth of

3e- and m- commerce:

billion internet users today vs 1 million 10 years ago2

40%of global population

2.6billion

is increasing exponentially:– and within this smartphones –

in the world by 20181

smartphone users

1. Statistica: Smartphone penetration amongst mobile users worldwide 2012-2018

2. International Telecommunications Union, May 2014

3. Juniper Research

The number of mobiles


Leading in digital – be prepared to remain relevant


What is MasterCard’s Role?

October 8, 2015


Consumers want better ways to payWe invent them and make them simple and secure

Checkout lines are too slowWe help them move faster

Commuters are busyWe speed them on their way

People want financial accessWe find ways to serve them through our global network


Our Role…



With a global payments network spanning more than 210 countries and processing 43 billion transaction a year in over 150 currencies, we’re able to glean valuable insights about spending patterns

We are accepted by over 39 million merchants and no other brand is more widely acceptedSource: 2015 Nilson Report

This shapes our approach to new products and services, allowing us to support and act on the rise in Fin Tech in the UK and beyond


We are here to serve the UK Fin Tech industry


http://youtu.be/oS1cBMaVdaE

http://youtu.be/oS1cBMaVdaE


MDES – Our form of Tokenisation



R&D at the heart of innovative payments



• Supporting and nurturing innovation


Building the Future of Commerce with Startups



Supporting developers - here and beyond


We are opening up our technology to the world for a

simple reason – to enable any developer to utilize our

products and platforms to build the next big thing


• UK is the dominant player in Fin Tech

• Fin Tech is including more consumers than traditional

solutions

• MasterCard role is to ensure the Fin Tech industry is

served with technology and expertise which deliver better

and safer ways to make payments

• Fin Tech is here today – not something for tomorrow and

the future of payments is now


In summary


#fintechscot

Phill GillespieMoney Dashboard

@phillgillespie #FinTech2015

Improving visualisation, financial awareness, and giving consumers control.

Phill Gillespie, Product Director@phillgillespie @moneydashboard


AWARENESS


GIVING CONTROL


PUSH PULL


ALERTS


PEERS

#fintechscot

Questions & Discussion

#fintechscot

Drinks & Networking Exhibition Zone

www.scot-data.com

#scotdata

Hooked on Finance:The science & psychology* behind habit forming Fintech apps

Nathan Fulwood@kidcamel

*not a doctor.

We help ambitious businesses design remarkable

brand journeys.

1.49bn 316m 900m 400m

(Remarkable brands being built via exceptional experience and the network effect)

Hooked, by Nir Eyal

“Hooked gives you the

blueprint for the next

generation of products. Read

it or the company that

replaces you will.”

Matt Mullenweg, founder of Wordpress

Every time you check your phone during this presentation, somewhere a kitten

dies.

90%not saving enough

42%never checked pension performance

35%regret not saving more

43%wish they’d had more one night stands

http://www.moneywise.co.uk/news/2014-04-30/90-brits-not-saving-enough-retirementhttp://www.dailymail.co.uk/news/article-3236186/Our-number-one-regret-Not-saving-Putting-money-away-tops-list-50-things-Britons-differently-live-lives-again.html

http://www.moneywise.co.uk/news/2014-04-30/90-brits-not-saving-enough-retirement

http://www.dailymail.co.uk/news/article-3236186/Our-number-one-regret-Not-saving-Putting-money-away-tops-list-50-things-Britons-di%EF%AC%80erently-live-lives-again.html

✓Closer management, better finances

✓Increased customer lifetime value (CLTV)

✓Pricing flexibility

✓Driving growth

✓Creating competitive standout

✓Front of mind = front of pack

Forming a healthy habit

The Hook model:

PAID TRIGGERS:

Expensive and unsustainable for habit forming

Earned Triggers:

(unreliable and short lived)

Relationship Triggers:

(Word of mouth, recommendation, the network effect)

Owned Triggers:

(Post-engagement, opted in, driving re-engagement)

Triggers:

Paid Earned Relationship Internal

Acquisition Re-engagement

Progression of value

Internal Triggers

Help user’s scratch that itch.

Associate your triggers with user’s

state of mind.

Eventually they won’t need an

external trigger

(Taiichi Ohno, Legend)

THE FIVE WHYS? Why?Why?Why?Why?Why?

(keep asking Why? until you get to the base

emotional need you have to satisfy)

TRIGGERS

• Set up an Action

• External or internal• Negative emotions frequently serve as internal

triggers• Understand your customer’s needs and align

your triggers with scratching that itch

The Hook model:

B=MATBehaviour

=

Motiva

tion+

Ability

+

Trigge

r

Seek Pleasure Avoid Pain

CORE MOTIVATIONS:

Seek Hope Avoid Fear

CORE MOTIVATIONS:

Seek Social Acceptance Avoid Rejection

CORE MOTIVATIONS:

Understand the reason people use a

product or service.

Lay out the steps needed to get the

job done.

Start removing them until you reach

the simplest possible process.

Easier = better.

Something Really New: Three Simple Steps to Creating Truly Innovative Products by Denis J. Hauptly (7 Nov 2007)

ABILITY

Time Money Physical

Effort

Social

Deviance

Non-

routine

Brain

Cycles

MONEY:

PHYSICAL EFFORT:

BRAIN CYCLES:

NON ROUTINE:

"I'd never struggled with understanding the importance of saving, but hated

the exercise of doing it regularly and having to anticipate changes in my

spending +

income. Thankfully, now the trustworthy robots powering Digit do all that for me."

Time Money Physical

Effort

Social

Deviance

Non-

routine

Brain

Cycles

(Frederick II of Prussia and the introduction of

potatoes. Google it. Genius move.)

HEURISTICS: Mental shortcuts we take tomake decisions and formopinions.

AKA Persuasion architecture.

Learn them. Use them.

FRAMING EFFECT:

ENDOWED PROGRESS EFFECT:

ACTIONS

• Simplest behaviour in anticipation of a reward

• B=MAT• Pleasure vs Pain, Hope vs. Fear, Acceptance vs.

Rejection• Time, money, physical effort, brain cycles,

social deviance, non-routine

• Heuristics are useful mental shortcuts to exploit

The Hook model:

REWARDS

Tribe

(Attraction, inclusion,

community)

Hunt(Accumulation of

resources, money and

knowledge)

Self

(Intrinsic worth,

completion, mastery)

Tribe:

VARIABLE REWARDS

• 3 types ofrewards:• Tribe -connectedness with others

• Hunt - material resources &information

• Self - master, competence and completion

• Finite variabilitybecomespredictable andless appealing

• Satisfyneeds, butleave userswanting to reengage

The Hook model:

The IKEA Effect:The more users invest time

and effort into a product or

service, the more they value

it.

STORING VALUE:

• Content

• Data

• Followers

• Reputation• Skill

Content:

Simple.com

Reputation:

Fidor.com

Data:

Level

Sets up the next trigger

The Hook model:

(Don’t be a dick)

The Manipulation Index:

Improves the user’s life

Does not improve the

user’s life

The maker would use it The maker wouldn’t use it

Peddler Facilitator

Dealer Entertainer

KEY TAKEOUTS

• The brand is theexperience

• Understand your audience

• Easier = better

• Use the tips, but test and learn• Play nice

THANK YOU!

A ‘Data Fabric’Today, Tomorrow and the Future

Matt Watts – EMEA Director of Technology and Strategy

Cristiano Alberigo – Technical Leader Scotland & Ireland

20

3

© 2015 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only

IT Strategic Objectives

Reduce Costs Modernise Consult with the

Business


20

4

Today

20

5


A ‘Data Fabric’ for Hybrid Cloud

20

6

Serv

ice

Ca

talo

gu

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Orc

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str

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nd

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n

Private Public


Private

Cloud

HyperScaler

http://www.google.com/url?sa=i&rct=j&q=amazon+logo&source=images&cd=&cad=rja&docid=UjMoirav_F8xSM&tbnid=XbVGon3diAnvwM:&ved=0CAUQjRw&url=http://www.digitalbookworld.com/2012/should-amazon-follow-its-own-advice/amazon-logo1/&ei=elwyUeyjKMGriQL074CADA&bvm=bv.43148975,d.cGE&psig=AFQjCNESOPaejlDnbL4MEfzkMdilF8KjQg&ust=1362341362967976


Increases Speed

20

7

Serv

ice

Ca

talo

gu

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Orc

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str

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nd

Au

tom

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n

Private Public


Private

Cloud

HyperScalar

Business Benefits

• Speed test and development by 10x

• Shift compute Capex to Opex

• Protect sensitive data



Reduces Retention Costs

20

8

Serv

ice

Ca

talo

gu

e

Orc

he

str

atio

n a

nd

Au

tom

atio

n

Private Public


Private

Cloud

HyperScalar

• Speed reliable restores over tape

• Reduce spend for on-premise backup

• Simplify backup with policy-based tools

Business Benefits



Object Storage Building Momentum

20

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ice

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atio

n

Private Public


Private

Cloud

HyperScalar

Business Benefits

• Cost Reduction for Hardware and Software

• Maintain Data for Decommissioned Apps

• Create better Data Knowledge



21

0

Fibre Channel Switches

Only NetApp® OnCommand® Insight has advanced analytics

for intelligence across the multivendor infrastructure

Multiprotocol Storage (SAN, iSCSI, NAS/NFS, CIFS)

Server Virtualization

Access Gateway/NPV


A Data Fabric requires Visibility and Control

Traditional Tier 1 Continues its Rapid Decline

21

1

Capacity Requirements

Latency Requirements

Flash only

All Flash Array

HDD + Flash storage

Hybrid Array


Tomorrow

21

2


A little context

Hank Marquis - Gartner Symposium/ITxpo 2015


21

3

28%IT Spend

outside of IT1.0%Increase in

Worldwide IT

Spend

Gartner : Global Perspectives on Flipping to Digital Leadership: The 2015 CIO Agenda

21

5


The Future

Is a very different world than today

21

6


Changing Application Landscape

21

8


DRAM

TAPE

SCM

Persistent Memory

Design Center

Current Technologies

Low Cost/Archive

Design Center

Volatile persistent

New Trends & Design Centers

22

0

Access Latency

$$$

EntDrive

Cloud

Archive

SLC

eMLC

cMLC

TLC


22

1

Traditional Current / Evolving Emerging Future

Application

Media Types


Data Fabric

SCM Flash Disks TapeCloud

1980 IBM 3380 2015 Micro SD Card

Technology Progress is Significant!

http://antranik.org/using-moores-law-to-predict-future-memory-trends/

The red button in a IBM 3380 cabinet is as big as three MicroSD cards

Eight 2.5GB IBM 3380 Disk Systems: 20GB

Estimated value: $1,137,600

Weight: 4,400 Pounds

One MicroSD Card: 200GB

Estimated Value: $399

0.001 Pounds


22

2

http://antranik.org/using-moores-law-to-predict-future-memory-trends/

Thank you


22

3

Securing the Digital Channel

Gordon Orr

John Allan

Drivers for the Digital FSI

• Consumer empowerment – UX, Frictionless experience

• Faster Adoption Cycle – leverage Cloud for Development Hybrid dependency

• Evolve Non Digital Channels

• Utility Service versus Value Creator

• Future Services Investment versus Maintaining Core Service Delivery

• Balancing Agile versus Procedural approach

• Resilience

• Trust a fundamental component of success

Source: The Way We Bank Now – A World Of Change, BBA, Summer 2015

225

© F5 Networks, Inc

In the desktop, the browser is the weakest linkEnd point risks to “Data In Use”

HTTP/HTTPS

Secured

Data center

WAF

HIPS

Traffic

Management

NIPS

DLP

Network

firewall

SIEM L

e

v

e

r

a

g

i

n

g

B

r

o

w

s

e

r

a

p

p

l

i

c

a

CHumsmtommemr…Browser

230

© F5 Networks, Inc

Attack Surface Widening as Digital adoption accelerates

231

© F5 Networks, Inc

spear phishing

DNS malformedpacket

smurfattack syn floodweb scraping

malware

brute force

SSL renegotiationCSRF

cookieredirected trafficslowlorisCVE

XSS

DNS CachePoisoning

Identity ExtractionTrojans

parametertampering

URL tampering engineering

SQL Injection

UDP floodprivilegeescalations

tamperingICMPFlood

HashDos

HTTPfragmentation

excessiveGET/POST

keyloggers

slowPost

sockstressattack

socialPhishing

DNS Amplification

DDoS

recursive GET

Various Attack Vectors

Device Fingerprinting

•Geo-location

•Brute Force Detection

•Behavioral

Analysis

Behavioral and Click Analysis

Abnormal Money Movement Analysis

Site Visit Site Log InUser

NavigationTransactions Transaction

Execution

Customer Fraud Alerts

Phishing

Threats

Form/Credential

GrabbingMalware

Injections

Automatic

Transactions

Transaction

Manipulation

232

© F5 Networks, Inc

Components of Fraud Protection

Protect Online User

Clientless solution, enabling 100% coverage

On All Devices

Desktop, tablets & mobile devices

Full Transparency

No software or user involvement required

Prevent Fraud

Targeted malware, MITB, zero-days, MITM,

phishing automated transactions…

In Real Time

Alerts and customizable rules

But what about Application protection?

10

© F5 Networks, Inc

Application Security –

All about context

Server status

Resource capacity

Software type/version

v3.1

App vulnerability

???

App health

3. Application context in security

240

© F5 Networks, Inc

Remote

AccessDNS

Security

Network

Firewall

Enterprise

MobilityGateway

Secure Web

Gateway

Traffic

Management

DDoS

Protection

WebFraud

Protection

WebApp

Firewall

Access

Federation

App Access

Management

SSL

Inspection

Securing the Digital Channel

APPLICATION ACCESS APPLICATION PROTECTION

241

© F5 Networks, Inc

Full-proxy architecture

Programmability

Programmability

Programmability

TCP

SSL

HTTP

TCP

SSL

HTTP

Programmability

Programmability

Programmability

SYN flood

ICMP flood

SSL renegotiation

Data leakageSlowloris attXaScSk

NetworkFirewall

WAF WAF

242

© F5 Networks, Inc

SSL Inspection

Web App Firewall

IP address feed

updates every 5 min

Intelligence and Visibility

21

© F5 Networks, Inc

23

User ID

Location

End point

Device health

Device type

Malware

Sensitive Data

Human

User ID

Location

End point

Device health

Device type

Malware

Sensitive Data

Human

Allow

Deny

Challenge

OTP

ClientCert.

Allow

Deny

Challenge

OTP

ClientCert.

Risk based policy approach

© F5 Networks, Inc

• Digital Transformation driving a new security perimeter

• Understanding Application and User context essential in securing new service models

• Leverage Context capable architectures

• Evolve towards a risk based security model for the future FSI

Recap

24

© F5 Networks, Inc