fmw at oow2011 - ebru · ebru kılıç eker –[email protected] master principal sales...

12/16/2011

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Oracle Fusion Middleware @ OOW 2011

Ebru Kılıç Eker – [email protected]

Master Principal Sales Consultant

Oracle Fusion Middleware


User EngagementUser EngagementUser EngagementUser Engagement

Identity Management & SecurityIdentity Management & SecurityIdentity Management & SecurityIdentity Management & Security

Business Process Business Process

ManagementManagement

Business Process Business Process


Content Content


Content Content


Business Business

IntelligenceIntelligence

Business Business

IntelligenceIntelligence

Service IntegrationService IntegrationService IntegrationService Integration Data IntegrationData IntegrationData IntegrationData Integration

Development Development

ToolsTools

Cloud Application Cloud Application

FoundationFoundation

Enterprise Enterprise


Web Social Mobile

• Complete

• Best-in-Class

• Integrated

• Open

Oracle: The Middleware Market Leader

#1 Market ShareOracle market share increasing

2X faster than overall market

Source: Gartner March 2011 Market Share: Application Infrastructure and Middleware Software, Worldwide, 2010

Growing Adoption

In last 12 months.

• 9,500+ New Customers

• 11,000+ Go Lives

• 15,000+ New Implementations

Market Leadership

• 120,000+ Customers

• 98 of Fortune 100 Companies

• Leader in 18 of 20 Gartner

Middleware MQs

Oracle Fusion Middleware @ OOW 2011Eight Trends that puts the Technology back into Agenda

1. Data takes its rightful place as a platform

2. Analytics is Driving a Discontinuous Evolution from BI

3. Cloud Computing will Create more Value Higher up the Stack

4. Architecture will shift from server-centric to service-centric

5. IT security will respond rapidly, progressively and in proportion

6. Data privacy will adopt a risk based approach

7. Social Platforms will emerge as a new source of BI

8. User experience is what matters

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• Key FMW Pillar-Specific Announcements

• Key FMW Cross-Pillar Announcements

Oracle Fusion Middleware @ OOW 2011Key Pillar-Specific Announcements

• Cloud Application Foundation– Imminent Availability of WLS 12c, with JEE6 Support

– Coherence & Tuxedo optimizations on Exalogic

• Service Integration & BPM– General Availability of SOA Suite 11g Healthcare Integration Pack (‘Fastpath’)

– BPM 11g PS4FP. Functional parity with BPM 10g; BPM Solution Accelerators

• Data Integration– ODI as the data loader for Oracle’s Big Data (Hadoop) appliance

– GoldenGate enhancements: Advanced Compression; GoldenGate Monitor for

real-time management view of OGG estate

Oracle Fusion Middleware @ OOW 2011Key Pillar-Specific Announcements

• WebCenter– New Positioning & Packaging: Portal; Sites; Content & Enterprise Social

Networking

• Identity Management– Unique IdM 11g customer adoption patterns (SaskTel’s Cloud Service; College

Board’s Social Media integration)

– New product plans for Privileged User Management & connecting mobile & social

media with Enterprise Identity

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Oracle WebLogic Server 12c Key New Capabilities

• Java EE 6 and Developer Productivity

• Simplified Deployment and Management with Virtualization

• Integrated Traffic Management

• Enhanced High Availability and Disaster Recovery

• Much Higher Performance

• Seamless Upgrade

Java EE 6 and Developer ProductivityNew in WebLogic Server 12c

• Completes WebLogic Java EE 6 API support

– Servlet 3.0, CDI, Managed beans, JSP 2.2, EJB 3.1, JAX-WS 2.2

• Certified Java EE 6 Makes Development Faster

– Fewer Java Classes, Less Code, Less XML

• With Modern Programming Techniques

– Dependency Injection, Annotations, POJO, REST

* Based on a Sample POJO/JPA/REST Based Application Built for JavaOne

Lines of Code* Lines of XML*Java Classes*

25%25%Less

50%50%Less

880%0%Less

Key Trends in Your World

PersonalizedPersonalized

MobileMobile

SocialSocial

SelfSelf--ServiceService

MultiMulti--ChannelChannel

CloudCloud

Easy of UseEasy of Use ConsumerizationConsumerization

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Oracle WebCenter

Oracle WebCenter is the user

engagement platform for social

business, connecting people and

information• Improve customer loyalty with personalized online

experiences

• Drive innovation with portals and composite

applications

• Enhance productivity with contextual collaboration

• Optimize information access with content

management

The User Engagement Platform for Social Business


Oracle WebCenterUser Engagement Platform

SitesWeb Experience

Management

PortalComposite Applications

& Mash-Ups

SocialSocial Networking

& Collaboration

ContentEnterprise Content

Management

Oracle WebCenter SitesWeb Experience Management

Increase Customer Loyalty with Personalized Online Experiences

• Quickly create, deploy, target and measure multi-channel online marketing

• Deliver enterprise connected, optimized and content rich websites

• Extend brand engagement and web presence to mobile and social channels

FatWire: A Strong Global Business

• Founded in 1996

• Largest independent Web

Content Management vendor

• 200+ employees

• 500+ customers

• Approx. 40% growth in 2008

Worldwide Sales Offices:

US, Spain, UK, France, Germany,

Japan, Australia, Brazil

Support Centers:

New York, Amsterdam, Madrid,

Singapore, Tokyo, Melbourne

Engineering Teams:

New York, Kiev and New Delhi

www.fatwire.com

Copyright 2011 FatWire Corporation

12/16/2011

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Analysts Agree on FatWire Leadership

17

Ranks FatWire the #1 Champion WCM provider on the market

• “FatWire is marketing’s dream maker.”

• “FatWire has always been a WCM innovator. It continues this

leadership and provides a platform capable of delivering on the goals

of marketing departments.”

“FatWire is a leader …and remains on the forefront of the

persuasive content experience, offering strong functionality in the

areas of content targeting, multisite management, rich media

capabilities, and social computing.”

“Rates FatWire Content Server the Best Web Experience

Optimization (WEO) solution on the market: “FatWire provides

best coverage of our list of requirements. This highlights its

maturity and reliability…”

Ranks FatWire as a Leader in WCM: “FatWire was one of the first

vendors in the WCM market to transcend a purist emphasis on

technology and instead focus on optimizing the user experience. It

has succeeded in selling to prospects in sales and marketing and as

a result sustains higher growth than the overall WCM market..”

Forrester

Wave Report

2009

Info-Tech

WCM Vendor

Landscape

2010

WebCenter Sites: Key Capabilities

Easy-to-use content authoring

&design tools for business users

• Sophisticated

customer-segment-based

targeting

• Granular analytics for

optimizing Web content,

promotions, and offers

• Centralized business-user management of

both

mobile and traditional Websites

• Delivery of Websites to 1000s

of mobile device types, like

iPhone, iPad, BlackBerry, Android, and many

more

Integration with

• popular social networks

• User-generated content with

enterprise moderation, including

comments, ratings, reviews,blogs

• Customizable gadgets for

personalizing Websites

• Highly scalableWeb Content

Management (WCM) platform for

delivery of a highvolume,

global Web presence

•OOTB adapters for accessing

content stored across the enterprise

• Ability to integrate with Oracle’s CRM and e-

commerce applications

Oracle WebCenter PortalComposite Applications & Mash-Ups

Drive Innovation with Portals and Composite Applications

• Provide users with intuitive portals and websites with integrated application content

• Easily assemble new composite applications using prebuilt library of reusable components

• Access relevant content faster with personalized solutions and integrated social tools

Oracle WebCenter ContentEnterprise Content Management

Optimize Information Access with Content Management

• Remove content silos and update most current documents, images and rich media files

• Manage end-to-end content lifecycle from creation to records management and archiving

• Automate business processes with pre-built enterprise application integrations

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Oracle Identity Management

Secure Privileged Access

Enable Cloud Computing

• Requirement• Securely access and provide cloud services (public and private)

• Cloud-based IDM models that securely deliver application access, delegated administration and self services

• Leverage and embrace Internet Identities (e.g. supporting FacebookConnect for marketing benefit)

• Oracle• Identity Management as a Service (IdmaaS)

• Scalable/Performant technologies and appliances to support Internet Identity (Exa*)

• Support for emerging standards, including OpenID, OAuth, SPML

Extend Support for Mobile Computing

• Requirement

• Secure corporate applications access from user owned devices

• Support lightweight devices to access corporate resources

• Leverage devices to identify/authenticate user

• Oracle

• Extending secure access to mobile devices

• REST-full interfaces and support for the growing mobile

connectivity

• Broad platform support (iOS, Android, HTML5)

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• Key FMW Pillar-Specific Announcements

• Key FMW Cross-Pillar Announcements

Oracle Fusion Middleware @ OOW 2011Key Cross-Pillar Announcements

• Oracle Public Cloud• Fusion CRM, Fusion HCM, Database, Java, Social Network

• New version of Exalogic Elastic Cloud Software• High-performance virtualization; Cloud Management; Further 3x performance boost

• Fusion Applications proof points• Over 200 EAP customers. Built entirely on Oracle Fusion Middleware 11g

Cloud.Oracle.Com

Database Database

ServiceService

Oracle Social Oracle Social

NetworkNetwork

Java Java

ServiceService

Fusion Fusion

CRMCRM

FusionFusion

TalentTalent

Fusion Fusion

HCMHCM

Oracle Public Cloud Broad, Enterprise, Flexible

Security & Identity Security & Identity

ServiceService

Integration Integration

ServiceService

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Enterprise ManagerEnterprise Manager

ServiceService

Security & IdentitySecurity & Identity

ServiceService

Enterprise Repository Enterprise Repository

ServiceService

Integration Integration

ServiceService

High Availability, BackupHigh Availability, Backup

& Recovery Service& Recovery Service

Cloud Support Cloud Support

in IDEsin IDEs

Virus Scanning & Virus Scanning &

White List ServiceWhite List Service

Oracle Public CloudCommon Enabling Services

Oracle Exalogic Elastic Cloud

• Extreme performance for

Java and Oracle business

application

• Full-featured, ready-to-deploy

private cloud

• Engineered System with best

ROI

Oracle Exalogic X2-2

• Integrated Compute, I/O, Networking and Storage

• Shared storage for applications

• Clustered for HA

• 40 TB SAS disk

• 4 TB read cache,72 GB write cache

Integrated StorageIntegrated StorageIntegrated StorageIntegrated Storage

• 40 Gb/sec links

• 10 Gigabit Ethernet external connectivity

InfiniBand I/O Fabric and 10GbEInfiniBand I/O Fabric and 10GbEInfiniBand I/O Fabric and 10GbEInfiniBand I/O Fabric and 10GbE

EL X2-2

• 4 to 30 x86 compute nodes

• 384 GB to 2.8 TB DRAM

• 128 GB to 960 GB SSD

Compute NodesCompute NodesCompute NodesCompute Nodes

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Exalogic Elastic Cloud Software Vision:

RuntimeImproved Consolidation, Management, Performance

Copyright © 2011 Oracle Corporation

Enterprise Manager

Enterprise Manager

Exalogic Elastic Cloud X2-2 HardwareExalogic Elastic Cloud X2-2 Hardware

Middleware and Business ApplicationsMiddleware and Business Applications

CoherenceCoherenceWebLogicWebLogic TuxedoTuxedoExabus SDP APIExabus SDP API

Exalogic Elastic Cloud Software

Exabus Exalogic Control

Virtual Assembly Builder

Exabus Java API Exabus RDMA API

Oracle VMOracle VM

= Coming Soon

Fusion Middleware Performance on ExalogicUnmatched Throughput, Responsiveness and Efficiency

Copyright © 2011 Oracle Corporation

SOA 11gResponse Time

Standard Hardware Exalogic

9X

Tuxedo 11g Response time


7X

UCM 11gThroughput


3X

ADF 11gConcurrent Users


10X

0.16ms

1.1ms

58ms

520ms

24,000

5,640 tps

17,340 tps

240,000

Oracle Applicationson Exadata and Exalogic Standard hardware

Exalogic and Exadata

E-Business SuiteSelf Service and HR

and Procurement

8x better Response Time

2x better Scalability

E-Business SuiteSelf Service and HR

and Procurement



PeopleSoftSelf Service HRMS, FIN



PeopleSoftSelf Service HRMS, FIN



Response Time Response Time

3X

8X

11.94 s

1.42 s

1.18 s

0.39 s

Siebel UCMCustomer Hub



Siebel UCMCustomer Hub



Response Time

8X

200 ms

25 ms

E-Business SuiteOrder to Cash



E-Business SuiteOrder to Cash



Response Time

3X

2.23 s

0.74 s

Oracle VM 3.0 for Exalogic

• The most scalable x86 virtualization

• Lowest overhead of any VM

• Engineered for Oracle and Exalogic

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A New Model for Cloud Application

Deployment

Virtual AssemblyDeployment Plan

and SoftwareElastic Cloud

Virtual Assemblies for Exalogic

• VM images, deployment

configuration and instructions

• Oracle middleware and

applications downloadable as

ready-to-run assemblies

• Develop custom assemblies

with authoring tools

• Engineered Deployment

Cloud Management

• Complete Cloud Lifecycle Management• Creating virtual system slices

• Self-service assembly deployment

• Automatic scale-up and scale-down

• Metering and chargeback

• Deep, Integrated Hardware, Software and Applications Management

• Proactive Support

• Phone home

• Patch recommendations

• Health checks

The Making of Fusion Applications

Fusion

Applications

Best Practice Business Processes

Based On 100s of Years of Learning

Infused with Web 2.0

Embedded Decision Support

Built on Oracle Fusion Middleware

Best Practice Business Processes

Based On 100s of Years of Learning

Infused with Web 2.0

Embedded Decision Support

Built on Oracle Fusion Middleware

Fusion

Applications

12/16/2011

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The New Standard for User Experience

WHO do I

need to

reach?

What do I

need to

KNOW?

How do I

get it

DONE?

What do

I need to

DO?

Exception-based Management Embedded Business IntelligenceConfigurable Applications & Processes Embedded Collaboration

Presentation MVC

A Complete, Open, Integrated Solution• JDeveloper, ADF, WebCenter, SOA, Fusion Applications

Collaboration

Blog - Tag

Social Activity

ERP

HCM, CRM

BPEL,

BPMN,

BAM

IDM / BI

ExaLogic

Enterprise Services & Applications

Web

Desktop

Mobile

Office

Content

Data Integration

Business

Intelligence

ADF Faces

JSF Core

Data

Visualization

Spatial / GIS

Data

Manipulation

UI Binding

43 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Insert Information Protection Policy Classification from Slide 8

Next Generation Application Architecture

Fusion

DB

Services Layer

ADF BC

Services

Tools / Java Layer

Data control

JSR227

ModelView / Controller

Web

Services

Data

Rules

EngineAssign

Task

Task

Complete

Human WorkflowSOA

results

facts

Analytics / Monitoring Policy Evaluation Orchestration Workflow, Approvals

Analytics

WebCenter Services

JSF / ADF Faces

FDI - Microsoft

Desktop applications

SchedulerBusiness

Intelligence

ESSBase

Schem

aDWH/BI

BPM

Phone & Tablet

From These

12/16/2011

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To These ...HCM

Collaboration Toolbar

Who’s Online?

Discussion ForumsAnnouncements

These ...Projects

And These – Mobile Applications

fmw at oow2011 - ebru · ebru kılıç eker –[email protected] master principal sales...

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