fold broshure

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  • 8/22/2019 Fold Broshure

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    19 Ralston St. PO Box 571 Keene, New Hampshire 03431 603-357-1513 FAX 603-352-3262

    Email: [email protected] Web Site: www.bradenprint.com

    Types of Folds

    Half FoldThe half fold is commonlyused for brochures and greetingcards. For cover weight paper, ascore is usually required toproduce a smooth folded edge.

    Letter FoldThis common fold, usedfor mailings and brochures,is much like a letter foldedby hand for inserting in anenvelope. The letter foldproduces a self-contained unit,easily handled by automatedenvelope inserters.

    Z-Fold

    The Z style offers an advan-tage for multi-page letters to becollated and hand inserted formailing. Because the pagesnest together, the letter isopened with the pages insequence. It does tend tospring open and should be avoidedwhen automated envelope inserting isused.

    Half + Letter FoldThis fold is perfect for newslet-ters. An 11" x 17" sheet foldedthis way has only one open sideand fits into a #10 envelope.The newsletter looks good andis easy to handle.

    Two Parallel FoldAn excellent fold for legal size(or larger) pieces that are to bemailed. A legal sheet (8.5" x 14")is folded to 3.5" x 8.5". A 9" x 16"sheet produces a 4" x 9", fourpanel brochure. Note: A perfo-ration added at one of the foldscan create a three panel brochure withdetachable reply card.

    Accordion FoldThis is the four or five panelequivalent of the Z fold.It makes a nice presenta-tion, but may want tospring 2quires eachpanel be about 1/32" longerthan the preceding panel. It is runtail first so that the front cover wil l be the

    widest panel.

    Half + Z FoldWhen used for a newsletter,this fold has the advantageof positioning the mastheadon top of the front and themailing panel right side upon the back. New mailingrequirements, however, would

    require both edges to betabbed.

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    2005 Braden Printing Inc. This information is freely provided as a service to our customers, compiled from our experience and/or industry sources.

    While we make reasonable effort to check the accuracy of this information, we present it without warranty of any kind and accept no liability of any kind for its use.

    Gate FoldThe gate fold is very attractive as thesuccession of message presentation isdramatic. It requires either handworkor specialized equipment. Lining upimages that cross over the inside flapscan be very difficult.

    Barrel FoldPopular, although sometimes tricky,the barrel fold rolls up a mult i-panelbrochure. Each panel must beslightly longer than the precedingone. It may or may not be a gooddesign for a given brochure as the

    message tends to unroll rather thanopen up to the reader.

    Z-Fold w ith Angled TrimAn angled trim on an 8.5" x11" sheet produces an interest-ing presentation. Trim two ofthe panels at an angle andthen Z-fold. The resultingbrochure or invitationunfolds like this:

    Eight Page Right Angle FoldThis is a typical fold for bookletbinding. Pages are printed four perside of the sheet, with the correctimposition, and are folded to eightpage units for collating. Generally,these signatures will be saddle stitched toproduce multi-page booklets.

    Sixteen and Thirty-Two PageRight Angle FoldFor progressively larger books andlarger press sizes, additionalfolding units are added to provide

    more pages per signature.

    Trim