foredrag som sociale medier for iværksættere
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Sociale medier for iværksættere7. oktober 2010Andreas Johannsen — Klean
Hej, jeg er Andreas Johannsen
• Partner i Klean
• Ekspert i sociale medier ogstrategisk webkommunikation
• Dunkel fortid som iværksætter i CMS-branchen
• www.klean.dk
• twitter.com/andjohan
• +45 2620 3221
Klean er...
» 12 medarbejdere» 50-60 med teams» København + Århus» Specialiserede i at skabe værdi med
internet-teknologi» Arbejder (kun) med agile metoder
Så du er iværksætter?
Lieutenant General Paul K. Van Riper (Retired)United States Marine Corps
Ham dér kan manlære noget af!
Millennium Challenge 2002Millennium Challenge 2002 (MC02) was a major wargame exercise conducted by the United States armed forces in mid-2002, likely the largest such exercise in history. The exercise, which ran from July 24 to August 15 and cost $250 million, involved both live exercises and computer simulations. MC02 was meant to be a test of future military "transformation"—a transition toward new technologies that enable network-centric warfare and provide more powerful weaponry and tactics. The simulated combatants were the United States, denoted "Blue", and an unknown adversary in the Middle East, "Red".Red, commanded by retired Marine Corps Lt. General Paul K. Van Riper, used old methods to evade Blue's sophisticated electronic surveillance network. Van Riper used motorcycle messengers to transmit orders to front-line troops and World War II lighting signals to get airplanes off the runways without using radio communication.Red received an ultimatum from Blue, that was essentially a surrender document, that Red must respond to within 24 hours. Given that Red knew that Blue was coming, by the second day of the exercise Red used a fleet of small boats to determine the position of Blue's fleet. In a preemptive strike, Red launched a massive salvo of cruise missiles, overwhelming the Blue forces' electronic sensors, destroying sixteen warships. This includes one aircraft carrier, ten cruisers and five out of the six amphibious ships. The equivalent of this success in a real conflict would have resulted in the death of over 20,000 service personnel. Soon after the cruise missile offensive, another significant portion of Blue's navy was "sunk" by an armada of small Red boats carrying out both conventional and suicide attacks, able to engage Blue forces due to Blue's inability to detect them as well as expected.At this point, the exercise was suspended and Blue's ships were "re-floated" and changes were made to the rules of engagementKilde: WIkipedia — http://en.wikipedia.org/wiki/Millennium_Challenge_2002
De etablerede DigStor Lille
Langsom HurtigMaskinel Personlig
Bureaukratisk EffektivMange kunder Dedikerede kunder
Stor organisation Lave lønomkostningerLangtsigt planlægning Agil improviseren
Professionel Relationer
Nåmen, det skulle jo handle om social medier
Kilde: Brian Solis
Websitets udvikling
1.Information2.Selvbetjening3.Socialt4.Opløst?
Website Sociale netværk
Website+
Sociale netværk
Fremtidens website og niveauer af socialitet
Intet socialt
Linker til sociale tjenester
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Brugere er sociale på site
Social sign-in
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Fra
14
Til
Tillid
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