foro innova valladolid 2015 - jorge remuiñán
TRANSCRIPT
El Mercado Único Digital
Xurxo Remuiñán, DG CONNECT
Digital Single Market 2
e-Commerce Evolution of total and online retail sales in goods in the EU,
2000-2014 (EUR billion)
Source: Duch-Brown and Martens (2015)
0.0
50.0
100.0
150.0
200.0
250.0
2700.0
2750.0
2800.0
2850.0
2900.0
2950.0
3000.0
3050.0
200020012002200320042005200620072008200920102011201220132014
Total Online (right scale)
Digital Single Market 3
Integration of Digital Technology: SMEs selling online
In Spain 16% of SMEs sell online (15% in the EU).
4.5% of Spanish SMEs sell online to other EU countries (6.5% in the EU).
Source: Eurostat - Community survey on ICT usage and eCommerce in Enterprises
Digital Single Market 4
Summary of existing EU consumer contract law rules
CONTRACT LAW RULES TANGIBLE GOODS DIGITAL CONTENT
Pre-contractual information
Fully harmonised rules
Fully harmonised rules
Right to withdraw Fully harmonised rules
Fully harmonised rules
Unfair contract terms
Minimum harmonisation
EU rules
Minimum harmonisation
EU rulesConformity Minimum
harmonisation EU rules
No EU rules
Remedies Minimum harmonisation
EU rules
No EU rules
Delivery Fully Harmonised rules
No EU rules
Damages No EU rules No EU rules
Digital Single Market 5
e-Commerce in the EU
Household Appliances
Footwear Clothing Consumer electronics
Most expensive country MT = 147 DK = 129 SE = 121 MT = 116 Cheapest country HU = 74 BG = 73 HU = 70 CZ = 85 Difference 73 56 51 31 Cheapest country/most expensive country, in %
50% 57% 58% 73%
Differences in price levels for consumer goods across the EU (EU-28 average=100)
Source: Eurostat 2015, Statistics explained, Comparative price levels of consumer goods and services
Digital Single Market 6
Digital Single Market
3 pillars
16 actions
18 months
Digital Single Market 7
Better access for consumers and businessesto goods and services across Europe
Unlocking the e-commerce potential
15 % of consumers bought online from other EU countries in 2014, while 44% did so domestically.
EU consumers could save €11.7 billion each year if they could choose from a full range of EU goods and services when shopping online.
• Small online businesses wishing to trade in another EU country face around €9,000 extra costs for having to adapt to national laws.
Digital Single Market 8
Geo-blocking
Digital Single Market 9
Modernising copyright
1 in 3 Europeans is interested in watching or listening to content from their homecountry when abroad
1 in 5 Europeans is interested in watching or listening to content from other EU countries
Digital Single Market 10
Shaping the right environment fordigital networks and services to flourish
Strong European data protection rules to boost the digital economy72% of Internet users in Europe still worry that they are being asked fortoo much personal data online
Digital Single Market 11
Creating a European Digital Economyand society with growth potential
Big data and cloudDigital data stored in cloud:2013: 20% - 2020: 40%
The use of big data by the top 100 EU manufacturers could lead tosavings worth €425 billion
Digital Single Market 12
InnovationEurope as an innovation actorFinding the balance between innovation promotion and rulesRegulations for new business models
Main objectives for Member StatesData protection for consumers and cyber-securityDigital infrastructure Boosting e-commerceImproving access and connectivity Improving innovation
Digital Single Market 13
Timing
Digital Single Market 14
ec.europa.eu/priorities/digital-single-market/
index_en.htm
ec.europa.eu/digital-agenda/en/digital-single-
market
@DigitalAgendaEU#DigitalSingleMarket
Digital Agenda for
Europe
Gracias por su atención