Media Kit 2009 - 2010

3311 Hamilton Ave. • Fort Worth, TX 76107817.321.9700 • www.fwweekly.com

Since 1996, Fort Worth Weekly has provided a vibrant alternative to the city’s often-timid daily, with incisive, irreverent and in-depth reporting that keeps readers well informed. Every week, thousands of Tarrant County residents and visitors pick up the Weekly as their reference guide – what to do, where to go – as well as to stay connected to the goings-on through the edge of the alternative weekly.

The Weekly’s editorial staff may have more decorations per capita than any newsroom in the country: two Pulitzer Prize winners, the George Polk Award for courageous reporting, plus numerous annual awards from the Houston and Dallas press clubs, the State Bar, National Women’s Political Caucus, Association of Alternative Newsweeklies, and Investigative Report-ers and Editors.

The Weekly makes a difference. Our stories have helped expose the corruption that brought down MCI Worldcom, sparked investigations into stories with national scope and interests such as sex crimes, human trafficking, corporate racism, government-sanctioned pollution and more.

Every week, the Weekly picks ups where the dailies leave off – coverage and criticism of arts and entertainment. In music, we offer in-depth c.d. reviews, a weekly local column, annual music awards, and exhaustive listings of upcoming gigs. Covering some of the nation’s pre-eminent cultural institutions, our critics also provide articulate reviews of gallery exhibits and museum offerings and ballet and stage productions. Our writers know how art and music are made because they have studied, showed and performed themselves.

More than 130,000 people read and refer to the Weekly every week to help them decide where to spend their time and money. Our online product receives more than 750K unique visitors a month. They trust the Weekly with your message.

Publisher & Ownerlee.newquist@fwweekly.com

Associate Publisher/Adv. Directormichael.newquist@fwweekly.com

Retail Sales Directorcarrie.rehorn@fwweekly.com

General Managerbob.niehoff@fwweekly.com

Marketing & Web Managerdana@fwweekly.com

Editorgayle.reaves@fwweekly.com

Associate/A&E Editor

anthony.mariani@fwweekly.com

Classified Sales Directorbrian.martin@fwweekly.com

60,000 copies of the Weekly are distributed throughout Tarrant County including Fort Worth, Arlington, the Mid Cities, Southlake, Colleyville, and Grapevine, reach-ing 125,000 readers every week. 2,000 Distribution points in high traffic areas like:

CVSpharmacy

Our ReadersMedian Age – 39Median Household Income - $53.7KMale – 52%Female – 48%Attended College or Post Graduate Studies – 72%Single – 58.7%Married – 40.5% 3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue85 – Number of minutes a Fort Worth Weekly reader reads a particular issue

In the past 30 days74% - Attended a Music Performance82% - Attended a Dance Performance71% - Participated in Bicycling (Mountain/Road)75% - Participated in Casino Gambling65% - Went to an Art Gallery86% - Went to a Bar/Nightclub

58% - Went to Live Theater75% - Went to the Movies62% - Went to a Museum84% - Went to a Spa/Salon67% - Participated in Yoga77% - Spent money on Clothing

-Mediamark Research Inc. (MRI) Insert Study May 2008

If you’re interested in being a Distribution point for the Fort Worth

Weekly please e-mail:circulation@fwweekly.com

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2.38”w x 3.63”h2.38”w x 2.69”h

4.92”w x 3.63”h2.38”w x 7.44”h

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Sizes Open Rate 4 Wk 8 Wk 13 Wk 26 Wk Full page $1,805 $1,496 $1,413 $1,341 $1,2383/4 page 1,375 1,139 1,076 1,021 9432/3 page 1,260 1,044 986 936 864Junior page (premium placement) 1,216 1,025 974 929 8651/2 page 915 758 716 680 6271/3 page 612 507 479 455 4201/4 page 482 399 377 358 3301/6 page 319 264 249 237 2181/8 page 269 233 211 200 1851/12 page 207 172 162 154 1421/16 page 175 145 137 130 120

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The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.

TheFortWorthWeeklywillprovidetypesettingandprofessionaladdesignassistancetodisplayadvertisersatnoadditionalcost.TheFortWorthWeeklydoesnotacceptresponsibilityfortheprintingqualityofclient-providedads.Ifadvertiserchoosestoprovideacamera-readyad,itmustbeinadigitalformatandfollowtheseguidlines.

ELECTRONIC AD SUBMISSION• Ad files under 5mb should beemailed directly to your AccountExecutive.•Adfilesover5mbmaybeuploadedtoourFTPsite:address:ftp.fwweekly.comusername:weeklyftppassword:hamilton

Fwweekly.com is the premier on-line news and entertainment source for everything going on in our town. For information on where to go this weekend to reviews on local restaurants, concerts, and clubs, fwweekly.com is the place to find out what to do and where to go – and everyone knows it! With breaking news, updates, blogs, and more content every day that effects you, fwweekly.com is the only hyper-local site you need.

Fwweekly.com currently generates more than 750,000 page views and more than 120,000 unique visitors each month making our site one of the most popular sites in town. Our viewers stay, click, and play on fwweekly.com four times longer than they do on most other websites.

Fort Worth Weekly can build your web ad at no additional cost to you. Logo and additional art or fonts to be used must be pro-vided. Deadline for art submission is one week prior to run date. Client supplied ads submitted exceeding maxiumum file size of 150 KB will be adjusted for optimum load time. Standard formats accepted are GIF (static or animated), JPG and SWF. Image resolutions shoudl be 72 pixels per inch and RGB color. See rates for premiums on flash media files.

For more information call 817-321-9700

15% discount for non-profits and print advertisers 13 weeks or longerAll newsletter ads are built by Fort Worth Weekly and include copy that can be client supplied

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ONLINE RATE SHEET

Valentine's Day Guide February 3 & 10

St. Patrick's Day Section March 10 & 17

EATS Restaurant Guide March 24

Gallery Pages March 31 & April 7

Summer Guide May 26

Music Awards Guide June 23

Gallery Pages September 1 & 8

Best Of 2010* September 29

Halloween Section October 20 & 27

Turkey Awards (Best Of parody) November 23

Holiday Guide November 23

New Year's Eve Guide December 22 & 29

All issues are supplements or expanded sections except Best Of. *Best Of is the full issue, magazine style.Extra distribution destinations include Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!

SPECIAL ISSUES & GUIDES

EATS - 3/24/10Full color, glossy restaurant magazine inserted 3/25,

then distributed at destinations year round

BEST OF - 9/29/10 Premium issue (stitched, trimmed and wrapped)covering what is best in

Tarrant County & distributed at destinations year round

2 0 0 8

Holiday GuideTexas Balle

t Theater

presents Ben Stevenson's

The Nutcracker

Dec. 5-21F

hOlidAy GuidE - 11/23/10Full color, glossy magazine

inserted 11/23, then distributed at destinations

from Nov - Dec

SummEr GuidE - 5/26/10Full color, glossy magazine

inserted 5/26, then distributed at destinations

from May - Sept

Calendar 2010

F R E ENovember 19-25, 2008

fwweekly.com

2008 TURKEY AWARDS

BY FORT WORTH WEEKLY STAFF

METROWhy did police toss an Eastside activist out of a public meeting?

BY DAN MCGRAW

EATSA meal at the Duke’s will fi x you right up, pilgrim.

BY LAURIE BARKER JAMES

MUSICFour Days to Burn is an anti-goth goth group.BY JIMMY FOWLER

FILMThe Holocaust is prettifi ed in

Striped Pajamas — what a horror.BY KRISTIAN LIN

BY FORT WORTH WEEKLY STAFF

Forgive them for their sins.

Summer Guide2009