1. FORUM SEEDING basic

2. Marketing trn Forum FORUM - Nn tng web 2.0, cho php ngi dng trao i thng tin trn mng - Ni dung do ngi dng to ra di s kim duyt ca Ban Qun tr (Admin/ Mod) MARKETING TRN FORUM - Hot ng tip th trn mi trng Forum - Da trn c s tho lun, tng tc vi ngi dng 3. ng banner Mua bi PR Display ads/ PR To ra cc ch tho lun to nhn bit v gio dc v sn phm Tng tc gip hiu r thng ip Forum seeding Ti tr forum t chc cc hot ng online/ offline Tn dng sc mnh cng ng Forum sponsor Phn loi 4. Phn loi Forum seeding Forum sponsor Display ads 5. Forum seeding NH NGHA - Seed: gieo mm - Forum seeding l Hot ng truyn thng bng cch to ra cc ch tho lun trn din n nhm t mt mc ch no O LNG HiU Qu: + Nhn bit: lt xem (view), + Tng tc: lt bnh lun (comment) + Quan tm: lt ngi tham gia (member), s lt ni v sn phm mt cch tch cc (product) v s lt click v website + Hnh ng: mua hng, dng th sn phm hoc tham gia 1 chng trnh no 6. V d 7. Hiu qu - To nhn bit - To nh hng: Nhiu ngi ni n sn phm mt cch t nhin, tch cc. Thng tin mang tnh chia s, t vn gia cc thnh vin - To cu ni: Hiu c mong mun, nh gi, nhu cu ca ngi dng i vi sn phm - SEO: To back-links v ni dung cho SEO 8. Quy trnh Branding/ Sale/ Marketing Lng ha (view, comment, click) Xc nhMc tiu Nhn khu hc Hnh vi, s thch, thi quen Xc nh i tng Chn danh sch forum ph hp Chn chuyn mc ph hp Xc nh forum 1. CHUN B 9. Quy trnh Ngn gn, d hiu Xoay quanh 1 s t kha Xy dng Thng ip a ra ch , kch bn Xc nh cc ri ro hoc tnh hung bt li a ra phng n khc phc Xy dng kch bn Hnh nh, video clip, bi vit chuyn gia Ngi nh hng (influencer), i nhm h tr (supporter), nhn s thc hin Xy dng ti nguyn 2. SNG TO 10. Quy trnh Tiu thu ht/ Topic ng chuyn mc Bi vit d hiu, kch thch s tho lun ng bi Tun th kch bn nhng phi c s linh ng iu chnh Tranh lun, khng tranh ci. Bit dn dt v to khng kh si ni cho cuc i thoi Qun l ni dung Theo di kt qu t c C k hoch iu chnh hoc cc phng n back-up Qun l KPI 3. TRIN KHAI 11. Quy trnh Khng tung hng, qung co qu l Lin h Admin/ Mod c h trXa bi Gii thch, ging ha. Tranh th s ng h ca s ng Chng c thc t, thuyt phc kin t nhng ngi c nh hng Phn hi tiu cc a dng ha ni dung Ni theo cch ngi ta mun nghe em n li ch cho ngi nghe (t vn, chia s, kin thc, c hi) Ni dung nhm chn 4. QUN L RI RO 12. Cu trc ca 1 team Seeding TIU CH NH GI CHT LNG SEEDING -Message delivered -Relevancy -Extra Benefit Content leader: Write the story - Insights (products & consumers) - Message delivered - Brand apperance Seeders: Implement the storyboard - Triggers ( title ) - Discuss - Engage - Situations & Solutions Influencer: Brand influence & Crisis management - How to talk about brand in the positive way -How to convince others - How to solve crisis Expert: Knowledge - Analyze - Advice - Provide useful knowledge Supporters: Make noise - Make fun -Neutralize - Poke 13. Storyboard flow Starting -Direct or indirect: depend on the objective and messages -Hot from the beginning -Really touching Branding: - Exciting -Trust: influencers, real story, deep knowledge - Benefit: experiences, knowledge Amplifying - Noisy & Crowded - Strictly lead the conversation - Redirect to the point Ending - Message take out -Call to action Seeder Influencer Expert Supporter Seed -Create -Invite -Ask for help Join -Debate -Trigger Seed -Lead -Report -Control Make noise -Like -Hate -Rumor Consult -Advice -Help -Support Seed -Lead -Report -Control Support -Experiences -Real stories Consult -Introduce -Appreciate -Experiment Share -Knowledge -Experience Summarize -Solution -Thanks -Amplify -Call to action Share -Amplify -Call to action 14. Lm sao tho lun hiu qu Content leader Expert Seeder Supporter Influencer Good knowledge Editorial: Analyze, compare, advice, consultant Good influence Consultancy: advice, encourage, call-to- action Proactive and smart Seed: raise questions, lead conversation and engage users to debate Fun & Active Activate: join conversation, invite others, spread the news or make noise 15. Nguyn tc 1 KHNG TUNG HNG QUNG CO 2 TRANH LUN, KHNG TRANH CI 3 NI IU NGI KHC MUN NGHE 4 EM LI CH N CHO NGI NGHE 5 LNG NGHE, CHIA S SEEDER # SPAMMER Hy lm ngi k chuyn th v 16. SHOW CASE http://diendan.phununet.com/dspSingleTopic.aspx?TopicId=37091&Pk_iCatId=5 BAD GOO D http://www.webtretho.com/forum/f106/sua-morinaga-nhat-113539/ 17. Forum VN IT/ High tech 1. ddth.com 2. tinhte.vn 3. vozforums.com 4. handheld.com.vn 5. gsm.vn 6. vn-zoom.com 7. pdaviet.net 8. Hdvietnam.com Ph n/ Gia nh 1. webtretho.com 2. Lamchame.com 3. Diendan.eva.vn 4. Hervietnam.com 5. Yeutretho.com 6. Phununet.com 7. Phaidep.info 8. Webgiadinh.vn 9. Bibi.vn Teen/ Gii tr 1. Forum.zing.vn 2. Hihihehe.com 3. Truongton.net 4. Vietgiaitri.com 5. Yeah1.com 6. Teen.vn 7. Pro9x.com 8. 4teen.vn 9. bacbaphi.com 18. Forum VN Oto/ Xe my 1. Otofun.net 2. Otosaigon.com 3. Bikervietnam.com Game 1. Gamevui.com 2. Socvui.com 3. Gamevn.com 4. Trochoivui.com Kinh t 1. Vietstocks.com.vn 2. Vnecon.com 3. Webketoan.com.vn Th thao 1. Manutd.com.vn 2. Arsenal.com.vn 3. Redcafe.vn i hc 1. Ftu2.com.vn 2. svbk.com 3. Forum.ueh.com 4. Vietabroader.com Khc 1. Vnphoto.net 2. Ttvnol.com.vn 3. Tathy.com 4. Phuot.com 19. Forum VN Mua bn 1. 5giay.vn 2. Muare.vn Gii tr 1. Yeuamnhac.com 2. Clip.vn 3. Vnsharing.net Trng ph thng Xy dng/ Kin trc Film nh Sch truyn .. HNG TRM FORUM MI LNH VC 20. Q&A