frederico romel maia tavares ( prof_fred@hotmail ) urca- universidade regional. do cariri
DESCRIPTION
GLOBAL COMPETITIVENESS AND BRAZILIAN FOOTWEAR INDUSTRY: A LITERATURE REVIEW. FREDERICO ROMEL MAIA TAVARES ( [email protected] ) URCA- UNIVERSIDADE REGIONAL. DO CARIRI UNESP - CAMPUS DE GUARATINGUETÁ JORGE MUNIZ Jr. ([email protected]) UNESP - CAMPUS DE GUARATINGUETÁ - PowerPoint PPT PresentationTRANSCRIPT
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FREDERICO ROMEL MAIA TAVARES ([email protected])
URCA- UNIVERSIDADE REGIONAL. DO CARIRI UNESP - CAMPUS DE GUARATINGUETÁ
JORGE MUNIZ Jr. ([email protected])UNESP - CAMPUS DE GUARATINGUETÁ
PAULO SERGIO DUARTE DE ALMEIDA VALLADARES ([email protected])
PETRÓBRÁS-PETRÓLEO BRASILEIRO S.A
GLOBAL COMPETITIVENESS AND BRAZILIAN FOOTWEAR INDUSTRY: A LITERATURE REVIEW
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1. Introdution
Has strong competition imposed by products chineses. Strategy low cost (Zhang & Huang, 2012). Market globalized and competitive industry. The most common strategies adopted are…
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1. Introdution
Strategies: Tax incentives (Buxey, 2005), Low cost of labor (Grebre-Egziabher, 2007) Cluster (Franceschini & Azevedo, 2003 , Sousa, 2009).
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1. Introdution
The footwear industry, according to ABICALÇADOS (2012):
15.3% increase in world production 16.5% of consumption in the period 2006-2010.
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1. Introdution
The selection of appropriate competitive strategies for companies.
According: Pereira, Sellitto & Borchardt (2010) Guidolin, Costa & Rocha (2009) & Bimbatti (2007)
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1. Introdution
In Brazil, the main producing areas are… RS (Sinos Valley), SP (Franca, Jau & Birigui) & CE
(Cariri). The Brazilian footwear industry requires: Strategies to balance international competitiveness Regional development.
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1. Introdution Footwear industry has importance economic in
several countries; Deserving strategies and actions particular attention; Objective this is paper: To present an overview of the footwear industry in
Brazil Global competition, as presented in the literature.
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1. Introdution
Analysis: Theoretical based on the ISI Web of Science; Articles published between the years 2003-2013.
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2. Method
Review literature Method theoretical Research in ISI Web of Science Keywords: “strategy”and“footwear” Engineering, Business e Economics Period : 2003 to 2013.
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2. Method
Figure 1:Growth of a) and b Publications) Quotes with key word Source: Web Science (2013)
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3. Global strategies of the footwear industry
Study growth on strategy in footwear industry; The Study shows relevance; Need to deepen the strategies studies; Know strategies applicable to each type of industry.
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3. Global strategies of the footwear industry
Applicable strategies shoes industries are presented in: Zhang & Huang (2012), Verdu, Gómez-Gras & Martinez-Mateo (2012) Grebreeysus & Mohnen (2012).
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3. Global strategies of the footwear industry
The survey revealed thirteen relevant studies :
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China (Zhang & Huang, 2012), Brazil (Borchardt, Pereira & Sellitto, 2011), Spain (Verdu,Gómez-Gras & Martinez Mateo, 2012), USA,Áustria & South Korea (Ko et al., 2012), Australia (Buxey,2005) (Connell & Voola, 2013) &
Ethiopia (Gebreeysus e Mohnen, 2012).
3. Global strategies of the footwear industry
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Note the adoption of various strategies by industry footwear,
Generic strategies, Careful choice to compete, Selection of segments and most attractive sectors Control of strategically important resources
3. Global strategies of the footwear industry
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Zhang & Huang (2012) Chinese companies low cost strategy. High production volumes and location production.
Gebreeyesus & Mohnen (2012) Cluster Ethiopia. Impact of Asian products.
3. Global strategies of the footwear industry
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Grebe-Egziabher (2007) Innovation strategy for the footwear cluster in Ethiopia.
Buxey (2005) Focus on quality in the cluster of Australia.
Verdu, Gómez-Gras e Martinez-Mateo (2012) Location and geographic concentration of footwear companies in Spain
3. Global strategies of the footwear industry
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Ko et al. (2012) Global market segmentation for sports shoes companies
Connell e Voola (2013) Knowledge sharing as a strategy in Australia
Navas-Almán (2011) Focus on higher value-added activities
3. Global strategies of the footwear industry
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Bimbatti (2007) Strategic tools for businesses cluster in Brazil.
Borchardt, Pereira & Sellitto (2011) Ecodesing as a strategy footwear industry in Brazil
Guidolin, Costa e Rocha (2009) Training that adds greater value to the product in
Brazil.
3. Global strategies of the footwear industry
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Francischini & De Azevedo (2003) Relocation of production strategy for firms in Brazil.
Pereira, Sellitto & Borchardt (2010) Increase the importance of consumer product.
3. Global strategies of the footwear industry
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4. Footwear industry in Brazil The shoe production in Brazil is relevant Despite the drop in rates due to global crisis The industry has recovered
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Direct jobs generated by the footwear industry in 2011; 337,500 jobs, 3.33% of total workers in industrial production.
(ABICALÇADOS, 2012)
4. Footwear industry in Brazil
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4. Footwear industry in Brazil
Producing regions of greatest prominence RS, SP & CE. Decreased production rates in the state of RS. Industrial production in CE highlighted the rise
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5. Producing regions in Brazil
The industrialization of footwear and leather craft culture;
RS production in Vale dos Sinos Region; New Hamburg; New Hamburg "Footwear Capital in Brazil."
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The second largest footwear production SP; The footwear activity begins in the nineteenth
century, With the arrival of Italian immigrants.
5. Producing regions in Brazil
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The consolidation of manufactured production occurred after 1920,
With emphasis on the production regions of France, and Jau Birigüi.
5. Producing regions in Brazil
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Milaneze & Battle (2007) Show the specialties of industries; Franca production of men's shoes; Birigui production of children's shoes; Jau production of women's shoes.
5. Producing regions in Brazil
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Adopt strategy Cluster; The Cluster Birigui: 159 companies; Accounting for an average production of; 55 million pairs of shoes per year; 85% market children’s. (SCARPIN ET
AL.,2007)
5. Producing regions in Brazil
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Cluster Jau Market women’s 180 enterprises; Majority PME Martins Jr. & Barbosa (2011)
5. Producing regions in Brazil
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The third shoe industry is located in CE; Production concentrated mainly in the Cariri; Cariri located to the south of the state. Largest production hub (ARAÚJO,2011). Majority PME
5. Producing regions in Brazil
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Strategy: cluster, government incentives, incentive geographical location.
5. Producing regions in Brazil
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The footwear industry caters largely production in Brazil
Challenges of reducing costs of production sector Increased competition in the sector The industrial production of footwear worldwide
mutually relevant
5. Conclusions
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Despite the global economic crisis,
the sector has recovered with satisfactory rates in recent years.
The industrial production of footwear in Brazil has followed this trend.
5. Conclusions
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The research showed growth in studies on "strategy footwear"
Challenges to overcome Chinese products industries. In the present competitive market prices.
5. Conclusions
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The theory indicated similarities of footwear industries Depend on the country in which they operate.
5. Conclusions
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The paper has identified key strategies in the world: The geographical relocation of production; The formation of Clusters; Investment and technological; Innovation among others.
5. Conclusions
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