freshpr basic presentation 2016 en
TRANSCRIPT
COMPANY PRESENTATION
FRESHPR – DESIGN YOUR REPUTATION
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WE PROVIDE YOU GET
§ Deep communica?on analysis
§ Unique communica?on strategies
§ Marke?ng, PR and adver?sing
solu?ons
§ Web-design, digital, cyber, CSR, SMM
§ Branding
§ Dozens of other communica?on tools
that we select with unique
technologies
§ Implementa?on of business strategies
and sales increase
§ Change in market share and crea?on of
new markets
§ New brands and products
§ Crises management
§ Customer’s brand loyalty
§ Reputa?on management
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2 CENTRAL OFFICES
In Kyiv and Lviv
35 SPECIALISTS
IN PUBLIC AND MEDIA
RELATIONS
8 YEARS OF
EXPERIENCE IN PUBLIC
RELATIONS
100+ PROJECTS IN MAJOR BUSINESS
FIELDS
FRESHPR is a communica?on company with:
FRESHPR CREDENTIALS
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GOVERNMENT,NGO PHARMACEUTICAL,HEALTH PRODUCT’N’GOODS FINANCE,LOGISTICS
FRESHPR CREDENTIALS
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ü Press service ü SMM ü Corporate communica?ons ü CSR ü The period of coopera?on from 2013 to 2015
ü Ukrainian express delivery leader PR support ü Reputa?on correc?on and avoid nega?ve informa?on ü Working with rumors ü The period of coopera?on from 2013 to present.
ü Press service ü CSR ü The period of coopera?on from 2016 to present.
ü Development and implementa?on of PR campaigns with the publica?on of press materials and a series of round tables
ü Reputa?on ac?vi?es ü The period of coopera?on from 2014 to present.
FRESHPR CREDENTIALS
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According to the ra?ng of MMR, one of the most influen?al marke?ng edi?ons, in 2014 FRESHPR hit TOP 10 of PR Agencies by annual turnover.
FRESHPR is in TOP 10 of business companies in the relevant sphere of its ac?vity according to 2014 Investment Prospects Index.
A qualified consultant forprojects in the frameworko f s u p p o r t f o r t h eE u r o p e a n B a n k f o rR e c o n s t r u c O o n a n dDevelopment(EBRD)SMEs
COMMUNICATION RESEARCH
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• Audience values research, a study of expecta?ons
• Messages research • Communica?on channels research • Market rivals’ communica?on ac?vity
research • Internal communica?ons research
COMMUNICATION STRATEGIES
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• The newest communica?on strategies • The most effec?ve communica?on
channels • Efficient messages • Market and consumers features
MEDIA RELATIONS
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• Press office • Press events • Copywri?ng • Media trainings • Sectoral media maps, press releases • Infographics • Media consul?ng
MONITORING
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• Analy?cal media monitoring • Web: social networks and feedbacks • Posi?ve and nega?ve balance on forums/
blogs
REPUTATION MANAGEMENT
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• Forums, sites reviews • Social networks • Web 2.0 • SERM • WOM (rumours)
CORPORATE PR
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• Infographics at work, mo?va?onal posters • Corporate magazines • Newslejers • Video produc?on
CSR • CSR Strategy • Na?onal programs and ac?vi?es
development and implementa?on • Communica?on with suppor?ng objects • Partners search
