from content marketing to content commerce

Click here to load reader

Post on 23-Jan-2017

1.200 views

Category:

Business

1 download

Embed Size (px)

TRANSCRIPT

  • FROM CONTENT MARKETING TO CONTENT COMMERCE

  • 1. FROM INSPIRATION TO SALES

  • The Buying Cycle

  • Most online-shops consider only the process

    CHECKOUT MACHINES

  • PotenDal to aFract

    1.000-10.000? Dmes x people

  • Dont ignore AFenDon, Interest & Desire

  • Content has a further impact on the boFom line.

  • Go fishing on Facebook

    Entertain and inform

    Content findable through Google

    InspiraDon to sales

    Sales conversion

    } Entry} Treatment} Checkout

  • Mens fashion trends

    Here is the complete guide for men's fashion trends

  • 2. CONTENT COMMERCE

  • Content is King but

    Bad Content Kills Sales

    *55% of all shop abandoning is due to bad content, including raDngs etc. (Nielsen Research)

  • Do it like magazines

    Magazine stories convey lots of informaDon in a very lightweight aFenDon-span conform style

  • But Visuals which are necessary to drive

    A1en2on, Interest & Desire usually require a lot of Dme and resources

    and result in rigid graphics.

  • Goldfish have a 9 second

    aFenDon span. So do your customers.

  • Design websites as if you were driving by them on a highway at 200mph

    Steve Krug

  • You can engage your visitors with shoppable content.

  • Unite worlds of Content and Shopping!

  • This is Content in a Shop

  • This is a Shop in Content

  • This is a Shop in Content

  • Good content boosts sales

  • Time on Site

    +70%

  • Engagement and Propensity to Return

    The increase of the engagement and propensity to shop later or offline (RoPo) is also proven.

    Source: State of Content MarkeDng 2015, Contently

  • Social Sharing Content vs Products

    +100%

  • RetenDon Aier 3 Months

    +200%

  • Inspired by experts

  • Styla is the first content commerce soluDon for shoppable online magazines. Thanks to its seamless shopping integraDon, Styla can easily transform content into an exciDng shopping experience and inspire your customers to make a purchase

    To learn more go to styla.com

    http://styla.com