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Oracle Enterprise Architecture 福建移动 甲骨文技术日交流会 Software. Hardware. Complete 2012.4.16 福建福州

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Page 1: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Oracle Enterprise Architecture

福建移动 甲骨文技术日交流会

Software. Hardware. Complete

2012.4.16 福建福州

Page 2: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

"THE FOLLOWING IS INTENDED TO OUTLINE OUR

GENERAL PRODUCT DIRECTION. IT IS INTENDED FOR

INFORMATION PURPOSES ONLY, AND MAY NOT BE

INCORPORATED INTO ANY CONTRACT. IT IS NOT A

COMMITMENT TO DELIVER ANY MATERIAL, CODE, OR

FUNCTIONALITY, AND SHOULD NOT BE RELIED UPON IN

MAKING PURCHASING DECISION. THE DEVELOPMENT,

RELEASE, AND TIMING OF ANY FEATURES OR

FUNCTIONALITY DESCRIBED FOR ORACLE'S PRODUCTS

REMAINS AT THE SOLE DISCRETION OF ORACLE."

Page 3: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

From Vision to Results

3

Page 4: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Oracle Enterprise Architecture

福建移动 甲骨文技术日交流会

Software. Hardware. Complete

Oracle最新技术战略和电子渠道架构转型探讨

4

Page 5: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

目录

1 Oracle最新技术战略

电子渠道架构转型探讨

总结与后续建议

5

Page 6: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

今天的甲骨文 Scale

– US$35.6 billion total GAAP

revenue in FY11

– 380,000 customers

worldwide

– 108,000 employees

Innovation &

Investment

– 32,000 developers &

engineers

– 18,000 support personnel

– 20,000 partners worldwide

– 14 million developers – the

largest developer community

worldwide

6

Page 7: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

甲骨文整合了最好的公司

Enterprise Content

Management

Performance

Management

Identity & Access

Management

Middleware Platform

and ManagementBusiness Intelligence

Data Integration

Operating Systems Systems Management Virtual Machines

(pending)

(pending)

7

Page 8: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

ORACLE IBM Microsoft HP SAP

Vertical Apps

Horizontal Apps

Middleware

Database

Operating System

Virtualization

Servers

Storage

Management

只有甲骨文提供完整的解决方案

8

Page 9: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

甲骨文加强致力于开放标准

9

Page 10: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

In R&D Since 2004 Revenue & Income

甲骨文创新与整合的投资

10

Page 11: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Fusion 11g

Hyperion EPM 11.x

E-Business Suite 12.x

Hyperion EPM 11.1.1

PeopleSoft Enterprise 9.x

JD Edwards E1 9.0

E-Business Suite 12.1

E-Business Suite 12.1.3

JD Edwards World A9.3

Demantra 7.2 PeopleSoft

Enterprise 9.1 Agile PLM 9.3.1

JD Edwards E1 9.1

Agile PLM 9.2.2.4

JD Edwards World A9.2

GTM 6.1 OTM 6.1

Demantra 7.x GTM/OTM 6.x

E-Business Suite 12

Agile PLM for Process 5.2

Demantra 7.3 OTM 6.0

Hyperion EPM 11.1.2

Agile PLM 9.x

PeopleSoft Enterprise 9.0

JD Edwards World A9.1

Siebel CRM 8.1.1

Agile PLM 9.3 Siebel CRM 8.2 for

Pub Sec Agile PLM for Process 6.x

JD Edwards E1 8.12

Siebel CRM 8.0 CRM On

Demand 15 Agile PLM for

Process 6 CRM On

Demand 18 Siebel CRM 8.x

CRM On Demand 12

CRM On Demand 13

CRM On Demand 14

CRM On Demand 16

CRM On Demand 17

CRM On Demand 19/20

CY2006 CY2007 CY2008 CY2009 CY2010 CY2011+

甲骨文持续应用程序的发展

11

Page 12: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

甲骨文的技术战略 – Complete. Open. Integrated. COI战略

• Engineered to work together

• Tested together

• Certified together

• Packaged together

• Deployed together

• Upgraded together

• Managed together

• Supported together

12

Page 13: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

甲骨文为什么实施COI战略?

• 降低系统运维成本和总体拥有成本

• 工程设计以发挥最优性价比和可靠性

Storage

Server

VM

DB/DW

Middleware

OS

Application

13

Page 14: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Oracle COI战略实现路径 – 工程优化整合系统 -- 经过工程优化的,硬件 + 软件 一体化的整合平台

• Complete, open, standards-based application and database

machine platform for end-to-end enterprise application

consolidation

• Mainframe quality-of-service at a

fraction of the cost

• Unmatched performance, simplified deployment, lower total cost

• Building blocks for public and private PaaS

Building the 21st Century Datacenter EXADATA EXALOGIC

弹性数据库云服务器

弹性中间件云服务器

14

Page 15: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

• 基于标准的组件

• 更容易部署和管理

• 更好的性能表现

• 更高的安全性

• 更高的可靠性

• 更低的拥有成本

We’re Changing the Business Systems are Bought, Run and

Managed !

工程优化整合系统的价值 -- Highest Performance & Lowest Cost

• Parallel Hardware

- Servers, Network, Storage

• Parallel Software

- VM, OS, Database, Middleware

15

Page 16: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Teradata

2650

Netezza

TwinFin 12 Exadata

Flash

Disk

75 GB/sec Query Throughput GB/sec Uncompressed

Data

Single Rack

10 20

Storage Data Bandwidth Uncompressed GB/sec

IBM

XIV

NetApp

6080 Exadata IBM

DS8700

Hitachi

USP V

EMC

VMAX

2.5 <6

Flash

Disk 9 11 ???

75 GB/sec

Teradata

2650

Netezza

TwinFin 12 Exadata EMC

VMAX

Systems with Equal User Data All with Largest Disks,

Best Compression

1.4x 3x

2-4x

10x

• 更大的数据容量

• 比数据仓库更快

• 带宽比高端阵列更高

第一个工程优化整合系统 --甲骨文弹性数据库云服务器Exadata

16

Page 17: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

甲骨文弹性中间件云服务器Exalogic

17

Page 18: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

测试 • 认证 • 安装配置• 升级 • 管理 • 支持

甲骨文打破了硬件和软件的障碍

ENGINEERED

TO

WORK TOGETHER

18

Page 19: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

乔布斯刚回归苹果的时候,我曾与他一同散步。当时,乔布斯谈到了一种简单的思路,他说:“微软、英特尔、惠普创造的PC世界利害关系复杂,决策困难,很难推出好的产品。那么我们自己来开发软件和硬件,并且经营在线服务,情况会是如何?” 沿着这条思路,苹果的市价总值超过了5000亿美元。苹果以少于微软、英特尔、HP的研究开发预算创造了如此丰功伟绩。这也正是甲骨文的战略。

-- Larry Ellison OracleOpenWorldTokyo2012 @ April 5

企业IT与消费者IT背后的两大巨人

自从在第一本苹果手册里宣称“大繁至简”以来,乔

布斯就追求简洁为目标。追求简洁不是要忽视复杂性,而是要化繁为简。

--《史蒂夫·乔布斯传》

19

Page 20: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

1950 2011

Before Now

企业IT与消费者IT的演进

20

Page 21: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

• 加速时间价值

• 易管理易升级

• 更低的拥有成本

Exalytics Exadata

Database

Machine

Exalogic

Elastic Cloud

Database

Appliance SPARC

SuperCluster Big Data

Appliance

• 降低变更管理风险

• 一站式支持服务

• 极限性能

Oracle工程优化整合系统产品家族

21

Page 22: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

2008.09

2009.09

2010.07

2010.09

Oracle推出ExaData V1

Oracle推出ExaData V2

EMC收购GreenPlum

IBM收购Netezza

2010.10 Oracle推出Exalogic Oracle推出ExaData X2-2/X2-8

2011 Oracle推出Exalytics, Big Data Appliance HP,Microsoft相继推出一体机产品

2010 财富49名战略影响力人物

1. Netflix - Reed Hastings

2. Ford - Alan Mulally

3. Apple – Steve Jobs

4. Facebook – Mark Zuckerberg

5. Bai Du – Li Yan Hong

6. Oracle - Larry Ellison

• Oracle 是领导者

• 即使是 Oracle的竞争对手, 也承认Oracle具有正确的方向

一体机代表了未来发展趋势

2012 IBM推出PureFlex和PureApplications集成系统

22

Page 23: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

公共云 私有云解决方案

I N T E R N E T

I N T R A N E T

PaaS

Apps

• 在共享平台的应用程序

• 数据库与中间件的平台作为服务(PaaS)

• 硬件和系统的基础设施作为服务(IaaS)

• 甲骨文对云服务需求

• 甲骨文对第三方公共云

• 甲骨文供给第三方公共云

Cloud Integration Security, business process integration and data integration spanning on-premise and

public clouds

IaaS

PaaS

SaaS

IaaS

甲骨文具有广泛但是集中的云战略

23

Page 24: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Infrastructure as a Service

Database Grid: Oracle Database, RAC, ASM, Partitioning,IMDB Cache, Active Data Guard, Database Security

Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit

Platform as a Service

Integration:SOA Suite

Security:Identity Mgmt

Process Mgmt:BPM Suite

User Interaction:

WebCenter

Oracle Apps3rd Party Apps ISV Apps

Applications

Oracle VM for x86

Operating Systems: Oracle Enterprise LinuxOracle LinuxOracle Solaris

Oracle VM for SPARC (LDom)Solaris Containers

Servers

Storage

Shared Services

Application Quality Mgmt

Configuration Management

ApplicationPerformance

Mgmt

Lifecycle Management

Physical & VirtualSystems Mgmt

Ops Center

Oracle Enterprise Manager

Cloud Management

Oracle具备从IaaS到SaaS的最为完整的云平台解决方案

SP

AR

C

Su

pe

rClu

ste

r

Big

Da

ta

Ap

plia

nc

e

Ex

ad

ata

Ex

alo

gic

24

Page 25: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

甲骨文云解决方案帮助加速部署 Bringing systems online faster with lower risk

部署时间从数周到数月降低为小时甚至分钟级

Build From Scratch with Components

Oracle Optimized Solution for Enterprise Cloud Infrastructure

Days

Acquisition of

components

Installation and

configuration

Acquisition of

components

Installation and

configuration

Testing and

Validation

Testing and

Validation

Weeks to Months

Engineered Systems

Server Pool pre-configured

Faster deployment

Lower Risk

Hours

Testing and Validation

Configuration

Pre-implementation

System sizing

25

Page 26: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

• 最佳品牌 / 开放性

• 垂直集成

• 极限性能

• 工程优化整合系统

Complete

Stack

Complete

Customer Choice

•企业内部自建

•私有云

•公有云

•混合云

提供完整的技术堆栈 提供完整的客户选择

甲骨文技术战略总结

26

Page 27: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

目录

2 Oracle最新技术战略

电子渠道架构转型探讨

总结与后续建议

27

Page 28: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Selective

recognition认知

品牌资产

“客户体验”

营销价值定位服务支撑

感知 + 理解 + 响应 = 实现客户及企业价值最大化

1. 实时感知

3. 精准互动

2.

理解客户

智能化实时客户感知能力

客户知识学习能力(客户全景视图)

商务智能分析能力

智能化互动执行能力

1.感知 2.理解

3.响应 客户

1.+2.+3.构成了即时闭环的客户感知服务能力

精准、即时、个性化体验

CRM通过感知理解客户来建立长期而紧密的客户关系,从而提高客户价值!

交互渠道

28

Page 29: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

1. 实时感知

3. 服务支撑

2.

理解客户 客户

渠道整合及接口平台整合

CR

M

支撑能力(营销、销售、服务等)

客户全景信息

客户感知服务

实时客户感知

客户理解

营业厅

代理渠道

Web网厅

WAP

Call Center

短信

客户

经理

业务平台及网元平台

建立客户互动渠道的全面整

合能力

在各客户接触渠道、各业务平台及各网元平台建立实时的客户感知能

将基于客户感知形成的客户理解及客户全景视图以服务方式对外提供(称为

感知服务)

建立集中的客户全景信息库以提供客户全

景信息

基于多维度客户细分模型建立客户理解能

基于客户感知服务建立真正的以客户为中心的运营能力,实现协作、运营、分析三方面的

动态互动

电信行业广义CRM能力提升的关键点

29

Page 30: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

广义CRM的六大功能要求

1、渠道整合与联动

6、与外部其他系统的集成

企业数据仓库

狭义CRM系统

渠道整合系统

客户感知中心

提供客户感知服务及客户全景信息库

提供客户理解能力

提供实时客户感知能力及渠道整合能力

2、信息实时捕获

(实时客户感知)

3、信息多维分析

(客户理解)

5、复杂工作流集成、服务

集成及数据集成

4、客户全景信息库与客户

感知服务对外提供

广义CRM的四大支撑系统及六大功能要求

30

Page 31: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

广义CRM关键能力点与支持系统的映射关系

1. 实时感知

3. 服务支撑

2.理解客户客户

渠道整合及接口平台整合

CR

M

支撑能力(营销、销售、服务等)

客户全景信息

客户感知服务

实时客户感知

客户理解

营业厅

代理渠道

Web网厅

WAP

Call Center

短信

客户经理

业务平台及网元平台

企业数据仓库与分析系统

客户感知中心 狭义CRM

系统

渠道整合系统 运营 协作 分析 以客户为中心的广义CRM系统

渠道

整合

系统 (统一电子渠道)

31

Page 32: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

全面认识电子渠道的服务对象

32

统一电子渠道

面向客户

面向产品及资源

面向合作伙伴

面向内部管理

对外

对内

服务与互动

价值链整合

绩效提升

能力整合与展

Page 33: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

电子渠道发展的几个层次

33

成熟度 低 高

形象宣传,客户服务的补充

形象宣传,客服补充

业务办理,分离实体渠道压

业务办理,压力分流

营销与服务的主体渠

营销与服务的主体

品牌与产品的统一发布平台,

客户互动的统一支撑平台

统一产品发布及客户互动

电子商务与社会化营销的支撑平台,基于客户行为即时互动的智能化平

电子商务/社会化/

智能化

当前阶段

营销

互动

电商

Page 34: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

电子渠道的普遍现状

34

自助终端

代理商接入

Web网厅

WAP掌厅

Call Center 短信

CRM核心系统

客户

每个渠道系统均独立建设,独立架构,普遍异构,难以实现统

一集中管理

各渠道系统间交互困难,渠道协同实

现困难

缺乏统一的:客户接触管理能力、渠道协同控制能力、渠道集中管控能力、即时客户感知与服务能力

客户使用不同电子渠道缺乏:统一认证、统一授权、单点登录等安全管控

业务逻辑与渠道逻辑紧耦合,同一业务在各渠道系统间逻辑不一致,

客户体验差

各渠道系统间各自存储各自的接触数据,导致客户接触数据分散、断裂

分散建设导致新业务及业务变更在不同电子渠道商的同步承载实现困难、成本高

分散建设导致客户体验难以管理,质量监控实现困难

每个渠道系统均和CRM系统直接交互,点对点集成,缺乏统一交互接口及集成总线

Page 35: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

电子渠道建设的关键挑战

• 服务质量与响应速度等客户体验的提升

• 客户接触管理能力的提升

• 货架式产品管理能力的提升

• 合作伙伴渠道支撑能力的提升

• 系统支撑能力的提升

• 渠道协同能力的提升

• 集中管理与集中监控能力的提升

• 电渠系统投入产出效益上的提升

• 即时客户感知与营销服务支撑能力的提升

35

高性能+高可靠+统一客户体验

接触数据统一管理

产品生命周期统一管理

电子渠道对合作伙伴的支撑能力

统一架构+快速提供+资源弹性

服务化+统一服务集成+统一流程控制

管控指标+统一管控能力+统一分析能力

架构优化+流程优化

客户行为感知+即时/事件营销与服务

Page 36: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

• Amazon: 增加 100ms 延迟将导致收入下降 1%;

• Google: 400 ms 延迟将导致每用户搜索请求下降 0.59%;

• Yahoo!: 400ms 延迟会导致流量下降 5-9%;

• Bing: 2 秒的延迟将导致收入降低 4.3%/用户;

• Shopzilla:将页面载入时间从 7秒缩减到 2秒,转化率提升了 7-12%,页面请求增加 25%;

各行业首页显示时间 用户体验的影响

端到端的响应时间与延迟决定了最终客户的体验

性能 – 客户体验的关键

36

发展电渠第一优先级的就是要高度关注性能!!

Page 37: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

统一电子渠道系统的优化参考架构

37

接入适配

自助终端

代理商接入

Web网厅

WAP掌厅

Call Center 短信

统一数据管理

客户

展示逻辑适配

统一安全控制(单点登录、统一认证与授权)

统一流程控制

统一服务管理与集成总线

统一管控

统一云化技术平台

CRM核心系统

统一电子渠道系统

事件管理

共享文件系统

CRM统一对外接口平台

云平台统一管控

内容管理+E2.0

Page 38: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Oracle解决方案映射

38

接入适配

自助终端

代理商接入

Web网厅

WAP掌厅

Call Center 短信

统一数据管理

客户

统一安全控制(单点登录、统一认证与授权)

统一流程控制

统一服务管理与集成总线

统一管控

统一云化技术平台

CRM核心系统

统一电子渠道系统

事件管理

共享文件系统

CRM统一对外接口平台

云平台统一管控

IDM Suite

BPM Suite

SOA Suite + GoldenGate + ODI Suite

Oracle DB 11g Oracle ZFS

RU

EI +

BT

M +

OE

M

Exalogic + Exadata En

terp

rise

Ma

na

ge

r 12

C

SOA Suite + GoldenGate + ODI Suite

Exadata

内容管理+E2.0 展示逻辑适配 WebCenter Suite

Exalogic

Page 39: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Exalogic

Exadata

Oracle Engineered Elastic Cloud

从传统烟囱式构建方式走向工程优化弹性云方案 通过集成整合系统带来大幅性能提升且实现IT简化

Call

Center

Web

网厅

自助

终端

WAP

掌厅

Call

Center

Web

网厅

自助

终端

WAP

掌厅

39

Page 40: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Oracle用于PaaS中间件平台的综合解决方案 Exalogic弹性中间件云

40

Page 41: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

EL X2-2

Oracle Exalogic 弹性中间件云 -- Application Grid, OS, Enterprise Manager and hardware

• 极限JAVA性能表现

- 应用性能表现提升10倍以上

• 构建企业云核心能力的基础平台

- 为最大高可用性及极限整合能力而设计

• 集成整合平台 - 经过工程优化的软件,服务器,存储,网络的一体化平台

En

terp

rise M

an

ager

Exalogic Elastic Cloud Software

Exalogic Elastic Cloud X2-2 Hardware

Middleware and Business Applications

CoherenceWebLogic Tuxedo

41

Page 42: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

EL X2-2

• Shared storage for applications

• Clustered for HA

• 40 TB SAS disk

• 4 TB read cache,72 GB write cache

Integrated Storage

• 40 Gb/sec links

• 10 Gigabit Ethernet connectivity to datacenter

InfiniBand I/O Fabric and 10GbE

• 30 x86 compute nodes

• 360 Xeon cores (2.93 GHz)

• 2.8 TB DRAM, 960 GB SSD

Compute Nodes

X2-2 Full Rack

Configuration

Oracle Exalogic X2-2 Integrated Compute, I/O, Networking and Storage

42

Page 43: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Oracle Exalogic 带来实实在在的业务价值

Mission Critical

Cloud

Operational Cost

Reduced

15-35%

Integrated

System

Time to Deploy

Reduced

95%

Extreme Java

Performance

Improved

up to

10X

• Better Management

• Better Consolidation

• Even Better Performance

43

Page 44: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

• Internet Applications • 12X improvement

• Over 1 Million HTTP Requests/Sec.

• FaceBook’s Web Traffic on 2 Full Racks

• Messaging Applications • 4.5X improvement

• Over 1.8 Million Messages/Sec.

• All Chinese Rail Ticketing on 1 Rack

• Database Applications • 1.4X improvement

• Almost 2 million JPA Operations/Sec.

• All eBay Product Searches on 1/2 Rack

Exalogic

Exalogic

Exalogic

Alternative

Alternative

Alternative

Oracle Exalogic 带来极限性能

• 1 Million Web requests/sec.

• 1.8 Million messages/sec.

• 2 Million JPA operations/sec.

44

Page 45: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Ente

rpris

e M

anager

Exalogic Elastic Cloud X2-2 Hardware

Middleware and Business Applications

Coherence WebLogic Tuxedo

Exabus SDP API

Exalogic Elastic Cloud Software

Exabus Exalogic Control

Virtu

al A

sse

mb

ly B

uild

er

Exabus Java API Exabus RDMA API

Oracle VM

Oracle Exalogic极限性能的原因 Exalogic Elastic Cloud Software

使得整合能力,管理能力,性能都得到大幅提升

45

Page 46: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Application Buffer

Copy TCP IP Transport

Kernel

Application Buffer

Standard Hardware I/O

Application Application

Exabus

20% Buffer Copies

40% Transport Processing

40 % Kernel Context Switches

Zero Buffer Copy

Direct Memory Access

Kernel Bypass

Application Application

4X Throughput, 6X Lower Latency

Exabus – 高速网络虚拟化技术 Direct Memory I/O for Java and C++

46

Page 47: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

SOA 11g Response Time

Standard Hardware Exalogic

9X

Tuxedo 11g Response time

Standard Hardware Exalogic

7X

UCM 11g Throughput

Standard Hardware Exalogic

3X

ADF 11g Concurrent Users

Standard Hardware Exalogic

10X

0.16ms

1.1ms

58ms

520ms

24,000

5,640 tps

17,340 tps

240,000

Fusion Middleware Performance on Exalogic Unmatched Throughput, Responsiveness and Efficiency

47

Page 48: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Eighth

Rack

Quarter

Rack Half Rack Full Rack Multi-rack

4

Compute

Nodes

8

Compute

Nodes

16

Compute

Nodes

30 Compute

Nodes

34-240

Compute Nodes

Oracle Exalogic 弹性中间件云 按需扩展,保护投资

48

Page 49: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Compute Node Compute Node Compute Node Compute Node Compute Node

Partition A Partition C Partition B

WebLogic

Domain A

WebLogic

Domain B

WebLogic

Domain D

WebLogic

Domain B

WebLogic

Domain C

WebLogic

Domain C

Application A Application A

WebLogic

Domain A

• Single application

• High Availability

• Dedicated CPU/Memory for

maximum performance

• Maximum security

• Multiple HA applications or one

composite HA application

• Common Level of Service

(shared CPU, Memory, failure

unit, security)

• Multiple

applications

• Single

availability

• Maximum

density +

InfiniBand Partitions and Virtual Lanes

Dynamic scalability, security, Level of Service

Exalogic 弹性中间件云的多租户实现 高度整合,可管理性,弹性能力

49

Page 50: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Exalogic Exadata

960 Gigabits/second (Maximum: 24x InfiniBand QDR)

• Exclusive: direct InfiniBand integration!

• Extreme performance, reliability, security

• Simple to deploy and manage

Active GridLink for RAC

• Resource-aware load balancing

• Instantaneous connection failover

• Transaction affinity to RAC nodes

• SQLnet optimized for InfiniBand SDP

Up to

3X OLTP Performance

Oracle Exalogic and Exadata Together Designed for Seamless Shared Application Infrastructure

50

Page 51: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

• Integrated Exalogic and Exadata clusters

• Dynamic load balancing of requests to RAC nodes

• RAC node transaction affinity for data locality

• Maximum JDBC performance with SQLNet over native InfiniBand protocol (SDP)

• Instant load balancing and failover with RAC changes

GridLink

WebLogic

GridLink

WebLogic

80% 20%

RAC Node Load Aware

Connection Requests

GridLink

WebLogic

GridLink

WebLogic

RAC Node Affinity

For Transactions

XA

GridLink

WebLogic

GridLink

WebLogic

Continuous Connections

Even with RAC Changes

Exalogic GridLink for Exadata Unique Oracle RAC integration and OLTP fault tolerance

51

Page 52: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

• 与Exadata RAC紧密集成

• 运行时的负载均衡

• 保证持续的连接可用性

• 对分布式事务(XA

transaction)的亲和支持

• 为InfiniBand特别优化的JDBC接口及Sockets直连协议(Sockets Direct

Protocol--SDP)

Exalogic + Exadata 带来无与伦比的OLTP应用性能表现

52

Page 53: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

目录

3 Oracle最新技术战略

电子渠道架构转型探讨

总结与后续建议

53

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Easy

Best-of-breed: Compute, Storage, Network, Software

Customizable

HIG

HE

R

HIGHER

Oracle’s Optimized Solutions Reference Configurations

Engineered Systems Exalogic & Exadata

从攒机到直接使用业界最佳工程优化系统以更低的价格得到从应用到磁盘的最佳优化整合方案

54

Page 55: From Vision to Results - Oracle Cloud...E-Business Suite 12.x Hyperion EPM 11.1.1 PeopleSoft Enterprise 9.x JD Edwards E1 9.0 E-Business ... 2012 IBM推出PureFlex和PureApplications

Enterprise

Architecture

1

2

3

4

IT-as-a-Service

FBT PAY GNTS

TRDS

Client

Customs

RREIPS Integrated A/C

Refunds

RBADef

PaymentsExcise

CR

PKI

ECI ADD AWA ELS

Client StaffRemote

StaffTAX

AGENTS

GCI

Call Centres

WOC

CCD

TASS

StaffPhone

ComplianceStaff

BOA

Refmaterial

Bus. Intel

NTS A/c

BEP

CDCCCWMS

BANK

DDDR

1

Data…….

Penalty

Business

IVR

1

FBT PAY GNTS

TRDS

Client

Customs

RREIPS Integrated A/C

Refunds

RBADef

PaymentsExcise

CR

PKI

ECI ADD AWA ELS

Client StaffRemote

StaffTAX

AGENTS

GCI

Call Centres

WOC

CCD

TASS

StaffPhone

ComplianceStaff

BOA

Refmaterial

Bus. Intel

NTS A/c

BEP

CDCCCWMS

BANK

DDDR

1

Data…….

Penalty

Business

IVR

1

Complexity

Transitional

Security

SFAProduct LMSInv

MGMTB2Bproduct SCM product DBERP

MES-

Dev

SFASFA-

Test

SFA-

Stage

Product

Product

ERP-

StageERP-

Prod

MES-

StageMES-

Prod

productDB-

Stage B2B-

StageB2B-

Dev

Security Security Security

Pt. to Pt. Integrations

SFAProduct LMSInv

MGMT

product SCM product DBERPMES-

DevProduct ERP-

Stage

productDB-

Stage

Optimized IT Core

Service Group A

Data Grid Data GridData Grid

Service Group B Service Group C

Integration Layer

Security Layer

Application Grid Application Grid Application Grid

Governance Model Align Business & IT

Focus on Future State Repeatable, Iterative Approach

后续建议

Oracle参与福建移动新一代电渠系统架构设计并做PoC

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56

Questions..