from what? to wow! managing transformational change to improve the student experience
TRANSCRIPT
Managing Transformational Change to Improve the Student Experience
State College of Florida, Manatee-Sarasota
Lynn Drees, AVP Student Services
Stacey Sharples, Director of Admissions (Recruitment through Orientation)
July 29, 2015
From What? To Wow!
The SCF Admissions Team Philosophy
The SCF Admissions Team Philosophy
Agenda
• Meet SCF
• The What’s and the Wow’s!
• What’s next?
Where is SCF?
“SCF is a no-wake zone. We serve Manatee and Sarasota counties with campuses located in Bradenton, Lakewood Ranch and Venice.”
Meet SCF
https://www.youtube.com/watch?v=qRHI1zOljKk
Our Hobsons Toolbox For Admissions
Tools Recruitment Admissions Orientation
ApplyYourself √
PDF Delivery √
Connect √ √ √
Interest Pages √
VIP Page √
Content Docs √ √ √
Reports √ √ √
Exports √ √ √
Answer √ √ √
Chat √ √ √
Events √ √ √
Telecenter √ √ √
Hobsons Media Services (Microsite + SEO + 3rd party integration with online catalog + phone “whisper”)
√
Recruitment: What? To Wow!
What? I get information how?
Wow! Out of the dark ages!
Wow! Microsite (programs.scf.edu)
SEO?
Integrated with the Connect CRM?
Responsive Design? Acalog/Digital Architecture Integration?
Wow! Microsite Phone Ad
Wow! Microsite Confirmation Page
Microsite Confirmation Page (continued)
Improved Interest Page
https://www.youtube.com/watch?v=Z-nGBPbWDN8
https://www.youtube.com/watch?v=qRHI1zOljKk
Wow! Multimedia (Powtoon & YouTube)
Wow! Enhanced Social Media
Wow! Campus Tour Invitation
Admissions: What? To Wow!
What? Admissions Application Processing
Wow! User-friendly & Dynamic Application
Wow! Application – Upload Features
“I can upload my Florida Residency for Tuition Purposes docs? Or, my veterans documentation?”“Yes, you can!”
Wow! Admissions Webpage
Wow! Admissions Chat
Wow! Admissions Answer
Wow! Admissions Answer
Wow! Appointments using Connect and Events
Wow! Assigned Admissions Reps
Wow! Sample Personalized Acceptance Email
Wow! Admissions Appointments in Events
Detail of Admissions Appointment in Events
Wow! Admissions Appointment Thank You
Wow! Private Events - Admissions Review
Events: Admissions Review
Events: Admissions Review
Events: Admissions Review
Wow! Telecenter Calling Campaign
Wow! Use of Exports
Wow! Using the Reports Tab
Using the Reports Tab
Using the Reports Tab
Orientation: What? To Wow!
What? Orientation before Fall 2014
“What?”“Orientation is 4 hours! No tour? Break?”“I can’t schedule orientation without calling or coming to campus?”“Ugh”
Improved Orientation Experience
Wow! Dedicated Admissions/Orientation Space
Wow! FTIC Orientation in Events: NSO Invitation
FTIC Orientation in Events: Sample Comm Log
Wow! Online Orientation in the VIP Page
Online Orientation in the VIP Page
Online Orientation in the VIP Page
Wow! Online Orientation Management
• Bulk Edits• Attributes• Reports
FTIC Orientation Management: Reports
Wow! Telecenter Orientation Campaigns
• Reminder to sign up• Reminder to attend• Did not attend• Attended but still not registered for courses
What’s Next?
Coming Soon!
• Creation of dashboards for assigned admissions representatives
• Personalization of remaining admissions communications
• Enhance online orientation with more multimedia and interactive opportunities
• Increased calling campaign activity and support
• Continued live testing…
Questions?
Contact Information
Lynn Drees
AVP Student [email protected]
(941) 752-5428
Stacey Sharples
Director of [email protected]
(941) 752-5256