ftth conference 2011 milan workshop marco forzati
DESCRIPTION
FTTH Conference 2011 Milan WORKSHOPTRANSCRIPT
www.acreo.se
Business Roles & Business Models in
Next Generation FTTH Networks
the OASE Perspective
Marco Forzati (Acreo), [email protected]
Sofie Verbrugge, Bart Lannoo, Koen Casier, (IBBT)
Thomas Monath, Mario Kind (DT)
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Business roles: “what is done?”
role 1
role 2
role 3
role 4
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Business actors: “by whom”
actor A
actor B
actor C
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Value network: “mapping actors
to roles”
actor A
actor B
actor C
role 1
role 2
role 3
role 4
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Value network: “indicating value
streams”
actor A
actor B
actor C
role 1
role 2
role 3
role 4
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Example of FTTH business roles
in network layer
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Example of FTTH
business actors
Existing business actors for broadband access networks
Incumbents
Cable operators
Network providers
New business actors for broadband access networks
Municipalities
Utilities
Service providers
Housing companies
Vendors
Service and content providers
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A co-operation scenario:
Open access networks
End users
Conn. Provider (CP)
Netw. Provider (NP)
Service providers
(SP)User
access
Service
access
Physical
Infrastructure
Provider (PIP)
Network
access
(Accomo-
dation)
Open
Network
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PIP
SP SP SP
NP NP NP
Vertically IntegratedOperator
”All-in-a-box”
Open access vs. vertical
integration
End users
Network Provider (NP)
Service Provider (SP)
User access
Service access
Physical Infr. Provider (PIP)
(Accomo-dation)
Network access
Open
access
Vertical
integration
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PIP
SP SP SP
NP NP NP
Vertically IntegratedOperator
”All-in-a-box”
SP&
NP
SP&
NP
SP SP
Vertically integratedOperator
with LLUB
SP&
NP
VerticallyIntegratedOperator
with bit stream access
SP
e f g
Open access vs. ”deregulated”
network
End users
Network Provider (NP)
ServiceProvider (SP)
User access
Service access
Physical Infr. Provider (PIP)
(Accomo-dation)
Network access
Open
access
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Different flavours of open access
PIP & NP
SP SP SP
PIP
SP SP SP
(CP)
NP
(CP)
NP
(CP)
NP
PIP
SP & NP
SP SP SP
PIP
(CP)
NP
Vertically
Integrated
Operator
”All-in-a-box”
SP
&
NP
SP
&
NP
SP SP
Vertically
integrated
Operator
with LLUB
SP
&
NP
Vertically
Integrated
Operator
with bit
stream access
SP
a b c d e f g
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Example of business roles and
business actors in net layer
Housing
companyMunicipality
Network
National
incumbent
operator
National incumbent
operator
National triple play ISP
Vertically
integrated
operator
Vertically int. op.Spotify, Facebook, movie rental, cardio monitor, Serie A live,
etc…ISP, eHealth, home security service, etc…
Service broker
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FTTH as an infrastructure for society:
building the business model
End users
Conn. Provider (CP)
Network Provider
(NP)
Service providers
(SP)
Physical
Infrastructure
Provider (PIP)
Public and private
infrastructure owners
Telcos
Utilities
Housing companies
Local governmentsSME
Large corporation
Average user
Techie user
Municipal operators,
Utilities, telcos
Cable companies
ISP
Media giants
Content providers
Public service agencies, hospitals
Local governments
So
ciet
y
COSTS
BENEFITS
(DRIVERS)